Sales Kit

This is where you'll find documentation to aid with the sales cycle of the iHealthSpot products. Please be careful with the information and remember that some documents are OK to distribute and others are not!

INTERNET MARKETING FOR MEDICAL PROFESSIONALS

Internet Marketing Overview - This is a short presentation, suitable to use with customers, where we review the IH sevices. It should be used when there is time to walk a prospect through our offering.
Internet Marketing for the Medical Professional - This is a very details (and long) presentation, suitable to use with customers BUT either in a "lecture setting" or when you want to delve into more detail on a particular topic. The presentation is probably too long to go through in its entirety and it is intended more for "more detail" when clients ask for it.

SEM / SEO / PPC

SEM Strategies for the Sales Team - an INTERNAL document that covers the SEM, SEO and PPC knowledge required by an IH Sales Associate.
SEM Handout "What is Included" with hosting levels that include SEM - Detailed | Abreviated - an EXTERNAL document that explains the SEM services included in some of our hosting packages that include SEM. Please check the Product Sheet for details on which hosting packages include SEM.

Product Comparison Charts

IH Comparison Chart - Excel
PB Comparison Chart - Excel

Website package sales collateral

Patient Education Sales Collateral

Physical Therapy - PDF
Ortho - PDF
Generic - PDF
Editorial Staff - PDF

USEFUL LINKS - iHealthSpot

http://www.ihealthspot.com/instantwebsitegallery or http://www.ihealthspot.com/designs/ - Allows you to see (and show) the various instant website design choices. This is SAFE for customers, although they will require guidance and assistance.
http://ihealthspot.com/instantwebsitegallery/
http://www.ihealthspot.com/portfolio/ - Can be used to send to clients or to show clients some of the websites from previous clients in various specialties.
http://www.ihealthspot.com/1min/ - This is the "1 Minute Website Evaluation", explained. This will require a CLICK to get to the actual evaluation form. This is SAFE to send to customers and it does explain what the evaluation is all about.
http://www.ihealthspot.com/1minform/ - This is the "1 Minute Website Evaluation", the actual form. This is SAFE to send to customers, although since it does not explain the process, it may be better to send customers to the above link.
http://www.ihealthspot.com/happyclient/ - This is a FORM to collect client testimonials. Please use it as much as possible! (Non PB Customers)
http://www.ihealthspot.com/survey/ - This is the Customer Satisfaction survey. It is intended to be used for customers that are nearing a yearly anniversary and has "re-engage and upsell" opportunity. (Non PB Customers)
http://www.ihealthspot.com/pbhappyclient/ - This is a FORM to collect PB client testimonials. Please use it as much as possible! (PB Customers)
http://www.ihealthspot.com/pbsurvey/ - This is the Customer Satisfaction survey. It is intended to be used for customers that are nearing a yearly anniversary and has "re-engage and upsell" opportunity. (PB Customers)

USEFUL LINKS - External

Search Engine Market Share - This website tracks the Market Share of the various search engines.

Recorded Conference Calls & Training

PB Website Evaluation (Long Evaluation) Conference Call - This is a conference call held on 3/18/09 where we reviewed the content of the PB Website Evaluation done by IH staff and discussed the importance of each question and how to explain these to a prospect. We also reviewed an actual evaluation and discussed how to still sell this customer on services even though the website had a relatively good score. The conference call is about 90 minutes.
PB Website Evaluation (Short Evaluation on the PB Website) Conference Call - This is a conference call held on 3/18/09 where we reviewed the short self evaluation that prospects can perform on the PB website. We discussed what each question means and how to explain the results to prospects.