With social norms around the use of technology continuing to change, a healthcare practice website is a critical source of business. For example, more people than ever before are using the internet to learn about products and services – including medical and dental care. The latest data show that the number of internet users around the world has increased by more than 300 million over the past year alone!
Is your healthcare website design up to the scrutiny of savvy new visitors? Will it attract new patients – or repel them? It is your digital calling card, after all. The first step is to understand the quality of your healthcare website design.
Assess the Strengths and Weaknesses of Your Healthcare Practice Website Design
Not sure how your site compares to other websites for doctors? No problem. Find out instantly how your website measures up by using the free iHealthSpot Interactive medical website analysis tool. Just enter your website address and contact information, and within minutes you’ll receive a snapshot of how well your website is functioning. It’s essentially a checkup for your website.
This helpful online tool can automatically detect issues with the quality of your coding, content, and site security. It can also determine how easily your medical practice website can be found in popular programs like Google My Business, Google Maps, and your local business listings.
The analysis tool also detects how sophisticated a marketing tool your website is. It measures factors like your social media presence and online reviews. Notably, this medical website analysis calculates the rate at which patients are brought to your website from other places online – medical search engine optimization (SEO). This includes Google searches that result in someone clicking on an unpaid (organic) link to your website, referral traffic from blog posts, and activity from other published pages on the internet. The organic referral rate does not include visitors coming to your site from paid advertising. So, this metric can be a good indicator of how well your medical website is currently working for you as a healthcare marketing tool.
Features of Websites for Doctors Who Bring In Patients
To increase your patient base in an ever-competitive marketplace, your healthcare practice website design should contain the following features:
Effective SEO for Doctors
Most online purchases start with a Google search. Likewise, websites for doctors need to be created with an eye toward enticing potential clients. That means search engine optimization – which helps your site show up higher in organic Google search results so patients can easily find you.
Effective medical search engine optimization should be built into your healthcare website design. It includes the strategic use of appropriate keywords, back-linking, and blogging to maintain your relevance and authority in your field. At iHealthSpot Interactive, we offer healthcare SEO services to ensure that the doctors websites we build climb the search rankings to surpass your competition.
Data Privacy and ADA Accessibility
Website security – the “s” part of the “https” in front of your web address – is a critical component of doctors websites to ensure patient privacy. It assures visitors to your site that they are seeing information via an encryption-based data transfer. This is also vital to your practice’s online HIPAA compliance.
The new little icon of a lock to the left of your web address indicates a secure site, thanks to your https protocol (“HyperText Transfer Protocol Secure”) as opposed to the former http. Having this security update to your site gives your patients another reason to trust you. Without it, Google automatically places a warning message saying “Your connection to this site is not secure” where the lock icon would be. It gives the viewer pause, and the viewer is likely to hit the Back button and try another doctor’s site instead.
Another factor in medical websites is whether they are ADA-accessible for those with certain disabilities. ADA-accessible websites allow viewers to enlarge the site’s font size, type, spacing, or even to read aloud the text on the site. All of the doctors websites built by iHealthSpot Interactive now include the telltale “accessibility menu” icon that indicates the site is ADA accessible.
Easy to Navigate and Offers Value
A healthcare practice website that is easy to navigate and digest will help you build your patient base. And, it is filled with information your potential patients are looking for. Think about it: Is your website providing content that answers questions your patients may have about you, about what your practice does, and about where you are and how to contact you? Is your site robust and easy to use whether it is viewed on a cellphone or a laptop?
All of these qualities lead to a seamless and pleasant user experience. When your viewer is impressed, you will gain new clients looking for the type of medical service you provide. It’s a win-win.
How iHealthSpot Interactive Can Help You
Our experienced team can give your medical website the revitalizing boost it needs. If you’ve tested your site with our free medical website analysis tool and have determined that your website could use a redesign, talk to us.
We do much more than just refresh the look and feel of your website. Our healthcare website design takes into account all of the necessary ingredients. This includes SEO for doctors, website security, user accessibility, navigation, content, and more.
Go ahead – there is absolutely no risk to you. Take this opportunity to let us show you how we can rehabilitate your website into something spectacular. Let us help you attract and retain patients for years to come. After all, a doctor’s website is a critical source of business. Call the healthcare website design and medical marketing professionals at iHealthSpot Interactive at (877) 709-0999 now to find out more.