You already know how your medical practice differs from your competitors – but do your patients? One of the easiest ways to stand out in a crowded field is with a superior healthcare website design and a targeted healthcare marketing strategy.
Your website is the very first place where prospective and established patients go when they need something from you. It’s often faster, easier, and simply more convenient for them to go online than it is to make a phone call. Make sure your website wows visitors and is chock-full of interesting information.
So very many companies that specialize in marketing for doctors use a few standard templates in their healthcare website design. At iHealthSpot Interactive, we offer a template option as well – but we can also craft a whole new design that’s just for you. Because our team specializes in websites for doctors and healthcare marketing, we know what it takes to create an impression in healthcare. We can ensure that your digital calling card speaks to who you are and attractively portrays how your practice is unique among your peers.
Benefits of a Custom-Made Healthcare Website Design
We understand how difficult it can be to convey everything about you to a prospective patient in an instant. After all, you don’t want to bombarding them with every little detail. That’s exactly why you’ll want a customized healthcare practice website design. It’s the best, most comprehensive way to display your brand, provide your information, and evoke a mood. It can also distill your vision and philosophy of care – all as visitors browse your site. You and your practice are conveyed in the very look and feel of your custom-designed medical website.
The pros of a custom healthcare practice website design include:
- Design and layout flexibility
- Your choice of everything from font style to custom animation
- Original content that speaks to your authority in your field
- Custom features that make a splash – for example, video headers can successfully show off some of your most unique attributes or can be a warm, inviting way to introduce patients to your team
- Additional functionality, depending on your needs and your patients’ needs
- Design that provides a quick and seamless user experience, even with high web traffic
- A site built for growth and ready to accommodate new providers and services
We have custom healthcare website design packages for small to large practices, beginning with 10-page sites to massive sites with an unlimited page count.
Customized vs. Templated Website Design
Because marketing for doctors is not a one-size-fits-all prospect, you may need to weigh some of the drawbacks of customized website design. The cons include the following:
- Turnaround time is longer than with a templated site, because everything is designed from the ground up. No cookie-cutter templates are used – ensuring you’ll have a site that is entirely your own.
- Cost is a reflection of the additional time spent ensuring that your healthcare practice website design captures your patients’ attention and conveys the uniqueness of your practice.
- Your involvement in the process is more critical for custom-built sites. Your input is needed regarding how to best identify who you are and how you stand out from your peers.
Acquire a Website as Unique as You Are
You know how outstanding you are in your medical specialty, but chances are your patients have a choice when it comes to selecting a healthcare provider. Make their decision an easy one. Create an inviting and unique custom-built healthcare website design that introduces you in an appealing and impressive way. Having a customized site design can definitely give you a leg up over the competition. At iHealthSpot Interactive, we can give you that boost. After all, websites for doctors and healthcare marketing is what we do.
Call us today at (877) 709-0999 for a free quote and to discuss what we can do for you. Not sure how well your current site is working as compared to other healthcare providers’ sites? Give your website a quick checkup for free using our instant website analysis tool – no obligation required.