The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time for an updated doctor website design and fresh content. The following are eight key signs which indicate it’s time to make those changes and to optimize your medical practice website for your current and future patients:
#1: The Website Looks Outdated
Today’s patients use the internet to research and purchase a staggering number of goods and services, to evaluate quality and cost, and to read about topics that are pertinent to their daily lives. If a doctor’s website design looks old and lacks the excellent aesthetic features of other medical websites, patients likely will look elsewhere. You may be surprised at how easy it is to impress your patients through superior healthcare web content and design.
#2: The Website Isn’t Phone-Friendly
Your patient or potential patient shouldn’t encounter hard-to-navigate tabs and menus when viewing your website on a smartphone. For the vast majority of Americans today, the smartphone is their go-to device for online search and communication. So, if your website isn’t oriented and sized properly to work on a mobile device, the patient will not be able to easily view pertinent information about you and your medical services.
#3: The Website Lacks Interesting and Helpful Content
Outstanding doctor website design must include useful, attractive content. It must be composed of current, detailed, and focused information to educate new and prospective patients on your services, hours, and various health conditions you treat.
Outdated or unhelpful content makes internet visitors look to other websites. Interestingly, the Pew Research Center reports that caregivers – more than any other type of internet user who is looking for medical information – tend to research information on medical practice websites and other online sources. So, your content must be correct, clear, fresh, plentiful, and easily accessible.
#4: Contact Information Is Missing or Links Don’t Work
If your website has your phone number prominently displayed but your website visitor cannot click on the phone number to make the call right away, then that’s a turnoff to today’s patients. Also, if it’s not easy to find your medical practice’s address and phone number on the website, then patients will feel frustrated and will move on. Be sure that your site has buttons or clickable links to request an appointment, ask a question, and make a phone call.
#5: People Cannot Find You Online
If your website is not populated with accurate and pertinent keywords (healthcare search engine optimization, or SEO) and other metrics, such as backlinks with other web pages, your website will not rank well on a Google search. While you may be a highly regarded specialist in your area, your website link may appear far down in search results because your website doesn’t have fresh and pertinent content – and the Google servers are indeed sensitive to whether a site is stale or updated. Google will automatically reward sites that have new and applicable content to your specialty with higher rankings in a user’s search of the topic.
#6: The Website Was Made with Old Technology
The most notorious website error is the 404 error, telling the user that the page doesn’t exist. If this happens with any links or pages on your site, then this poor functionality will make a bad first impression of the practice. Likewise, if a patient wants to navigate around your site but it is difficult to do, then this is a disappointment.
#7: The Website Loads Too Slowly
In our age of immediate gratification, people will click elsewhere if a website doesn’t load almost instantaneously. Your home page and every other feature of your website have to be super responsive at all times to all users.
#8: The Website Isn’t Secure
Did you know that “https” in the beginning of your web address (URL, or uniform resource locator) means that the transmission of patient information is safe and secure with your practice website? Without this indicator of trusted SSL security, your clients and potential clients will be leery of your website. Plus, Google is now giving low rankings to sites that do not begin with https (the “s” at the end stands for “secure”).
Update Your Doctor Website Design Today
Here at iHealthSpot Interactive, our team of marketing and doctor website design experts can create a new website for you with a fresh look, updated content, and the user-friendly functionality that patients now expect from doctors’ websites. Look over your current website, and then contact us for a free design and market evaluation.
Your updated online presence can reflect the world-class quality of your medical care – and can bring new patients to your practice. Call us today for a free consultation with our medical website design team at (877) 709-0999, or fill out our online contact form. We look forward to helping you impress new clients!