10 Tips to Refresh Your Medical Website Design

10 Tips to Refresh Your Medical Website Design

by Shearly (SU)

A great website is the foundation for any online marketing strategy. Your website design will be the first thing to capture the attention of new patients, educate them about your areas of expertise and get them interested in your practice. However, a website is a living thing and – much like your patients – requires regular attention to ensure it is always at its best.

A good medical website design will typically last approximately 3 years. After this, you probably aren’t using the latest design trends (or the latest technologies) to your advantage. Subsequently, you might be losing out on new patients or missing opportunities to interact with current patients.

Refreshing your website isn’t difficult, and it doesn’t mean you need to scrap everything you have. However, it does mean you should start considering what you could be doing differently.

Here are 10 easy tips to refresh your website design:

1.       Perform a content update: when was the last time you reviewed the content on your site? Does it still reflect your vision and expertise? Your messaging needs to be accurate – and consistent – to ensure you continue to connect with the patients you want to reach. It should also be lay-friendly. Remember, most patients do not understand medical terms. A good medical practice website always has content that easily explains the conditions you treat.

2.       Audit your links: are there links on your website that point to expired content, or pages that no longer exist? You should regularly check for broken or outdated links. Nothing is more frustrating than clicking on a link that brings you to a 404 (Page Not Found) page.

3.       Freshen your color palette: if you have a branded color palette, are you using it? If not, remind yourself of the colors you originally selected and start using them, consistently, across all pages. A little bit of color can go a long way toward improving the online experience for your patients.

4.       Add a blog: if you don’t have a blog today, add one! (And if you do have one, start using it!). Search engines love fresh content, and your patients will love educational content that helps them better understand you, your areas of expertise, and your practice. You may be thinking you don’t have time to write blog articles. In that case, hire a medical marketing writer to do it for you.

5.       Update your images: old images, bad stock images, or even a lack of images can make your website look out-of-date and unprofessional. Changing up your images with professional looking illustrations or well-chosen photographs can give the appearance of a complete website re-design, without any of the work.

6.       Review your calls to action (CTAs): are your CTAs well-designed and placed where visitors can easily see them? Things like online appointment requests and online bill pay should be available from your site, and be easy to see and click on. If not, your patients may not be taking any action at all.

7.       Get social: linking your website to all your social media networks is easy. Most importantly, they will enable patients to connect with you via the platforms they use every day, from Facebook to Twitter, and beyond.

8.       Conduct competitor analysis: take a look at what other practitioners in your area are doing with their websites. Do you like the way their site looks? Is their site more responsive? Or maybe they haven’t updated their site in a while, which means you’re one step ahead.

9.       Test your website on all browsers and platforms: does your website look and function the way it should in Google Chrome, as well as Firefox, Internet Explorer, or Safari? Does it adjust for tablets and phones? Test the functionality and responsiveness of your website on all browsers and platforms to ensure your patients have a consistently high-quality experience, regardless of their internet browsing preferences.

10.   Update your SEO: take a look at your organic search and see what opportunities you’re missing. Revitalizing your content for SEO can help bring in new patients, and strengthen your site in the eyes of all search engines.

Whatever you do, don’t treat your website like a commodity and always remember that medical website design and functionality is definitely not the same as other business website designs. The site must look good, be informative and engaging, be able to educate patients, and allow for interaction with your practice.

Are you ready to refresh your website? Do you need to design a new website?

Contact iHealthSpot today at 877-709-0999 for your FREE consultation with the medical website design experts!