SEO for Doctors

SEO for Doctors

by Yenny (SU)

Search engine optimization (SEO) is a necessity for modern businesses of all kinds, including medical practices. Doctors previously only had to advertise in the Yellow Pages, but now it’s imperative to have a website that patients can find easily via the various search engines, such as Yahoo and Google.

If other doctors in your area have great websites but your practice doesn’t, patients will find those doctors first. Even remote or rural doctors, who used to rely mainly on word-of-mouth, are now looking toward SEO and targeted digital marketing so patients can find them.

If a doctor has an excellent website and digital marketing presence (online), they’re much more likely to reach potential patients. Let’s review the various benefits of SEO in the medical profession.

What Is SEO?

Keywords are the bread and butter of a strong SEO strategy, which is geared to draw the interest of the visitors you want to reach for your business. If your practice is ophthalmology, you would want someone who is searching online for the keyword (or keyphrase) “eye doctor” to see your practice in their search results right away. 

As with any other form of marketing, knowing your audience is imperative when conducting proper SEO. Therefore, being selective in your keyword selection will help shape the content of your website, while simultaneously raising your ranking in the Search Engine Results Pages (SERPs). 

Raising your ranking means your listing will be one of the first sites shown on the search engine when a potential client searches for what you do. 

There are three main ways that patients search for physicians: generic searches, doctors specializing in a specific condition, and doctors who provide a specific type of treatment. Therefore, an effective way to utilize SEO and improve your Google ranking is to create a library of pages that focus on each treatment you provide, and some of the main conditions that you treat.

Does a Doctor Need Social Media?

Having a presence and a following on social media outlets, such as Facebook and Instagram, can be helpful for connecting with your patients. However, the search engines are what dictate the flow of online traffic for potentially new patients. 

With about 35 percent of people being “online diagnosers” and about 77 percent of people researching their health issues on the web, having an online presence will catapult your practice into the spotlight in your area. 

How Does Online Marketing Work?

Partnering with a reputable digital marketing agency will help ensure that you select the right meta tags, headlines, subheadings, and other SEO, so patients who are searching online for your type of medical practice will find you. 

Proper SEO doesn’t only draw people to your content, but it also improves user experience – while also delivering higher conversion rates, more trust, and increased brand loyalty of your medical practice.

One of the ways you can cultivate better optimization and business credibility is through the generation of high-quality content. Fresh, unique, and creative content is rapidly indexed in the search engines, and it therefore ranks higher than low-value content. When used in tandem with content marketing, SEO can be explosive. 

It is estimated that about 60 percent of new patients are being acquired through regular online searches. Some physicians rely exclusively on SEO – and do not conduct any other kind of marketing or advertising – to attract new clients. Many business owners look to Pay-Per-Click (PPC) ads or paid advertising. But the widespread success of SEO has proven benefits. 

Search engine optimization is a worthwhile, long-term investment that can generate an excellent ROI. It is also more cost-effective when compared to PPC, because it takes a hefty budget to launch a PPC campaign. If you have the option and flexibility, it’s ideal to employ a marketing agency that can harness both methods.

Who Can Help My Practice with an Online Presence?

If your medical practice isn’t getting the favorable Google rankings it deserves, it’s time to discover the power of SEO. iHealthSpot offers a broad range of digital marketing services, and we will customize a strategy to help you grow – and see measurable results. 

For more information, call us today at (877) 709-0999. We look forward to helping your practice thrive.

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