Earning Your Stripes (And Stars): Why Health Care Providers Should Care About Reputation Management

Earning Your Stripes (And Stars): Why Health Care Providers Should Care About Reputation Management

by Shearly (SU)
Before the age of the internet, word of mouth was king. Whether a person needed a recommendation for a pediatrician or handyman, they would simply bend the ear of a neighbor or coworker. However, as technology becomes increasingly more accessible, online reviews supplant the need for these endorsements, placing a world of importance on obtaining favorable web reviews. According to research, more than 90% of local customers (and potential patients) do their due diligence online before stepping into your office.