Presented by iHealthSpot via Medical Advantage, this orthopedic webinar provides a brief on the current state of the orthopedic industry. Moderated by Vice President of Marketing, Bill Riley, this discussion lays out a context for key changes observed in market and how they correlate to digital marketing initiatives. Executive Consultant Michael Justice and Campaigns Manager Dyana Gebauer report their first-hand insights outlining the key players currently in orthopedics and what they are doing to ensure success.
In the world of healthcare, change is constant, especially in specialties like orthopedic practices. Industry experts are seeing shifts including further consolidation, increased NP and PA recruitment, significant changes in how care is delivered by orthopedic surgeons and more.
Despite so many changes in orthopedic care, the core principles of an effective online presence healthcare marketing still apply, but still prove to be adaptable to shifting factors across the industry landscape. In this orthopedic webinar, attendees will have the chance to get up to speed on the market and where growth opportunities lie, for orthopedic digital marketing investment especially.
Listen in On the Discussion With Orthopedic Digital Marketing Experts
Each of our panelists brings rich industry experiences to the table, creating the perfect blend of perspectives for this orthopedic webinar.
Bill Riley is our vice president of marketing. Mr. Riley has extensive expertise in the technology space, with over 7 years of healthcare focus. Because Medical Advantage has such a broad portfolio of services, he has full understanding of what healthcare businesses need to succeed in the “here and now.”
Michael Justice is our executive consultant with over 20 years of executive experience in healthcare encompassing marketing, technology, and RCM. Mr. Justice specializes in integration of healthcare groups that effectively harness technology, processes, and change management.
Dyana Gebauer brings over 16 years of experience in healthcare consulting that includes value-based care arrangements and quality improvement, risk contracting and more. Ms. Gebauer has thrived in her transition to digital marketing services delivery, helping clients get maximum value for their marketing investment. Working closely with healthcare businesses of all kinds, she continuously refines her digital marketing consulting strategies so that Medical Advantage delivers the digital marketing performance practices need to be successful in today’s market.
Meet iHealthSpot, your Orthopedic Marketing and Web Design Agency
The iHealthSpot growth solution is a trusted name in the industry and backed by over 25 years of healthcare business expertise. Digital marketing for healthcare practices isn’t just what we do, it’s all we do. Our deep understanding of the market enables our orthopedic marketing agency to offer valuable insights and expertise to help various healthcare entities succeed in a competitive environment.
With our knowledge of effective marketing strategies and being a leading orthopedic web design agency, we provide solutions for virtually any growth challenges in the healthcare business. Our orthopedic digital marketing experts have produced remarkable results in orthopedic SEO and orthopedic paid advertising, and social media marketing for orthopedics that we continue to replicate with our other specialty clients.