Labor shortages in the healthcare industry continue to make news headlines year after year, and we don’t expect to see this trend improve anytime soon. That said, the best way to be proactive with recruitment in its current state is to increase your appeal to candidates. Healthcare marketing and advertising is generally directed at patients,…
How many dentists do patients have to choose from in your area? It has been reported that for every 1,639 people, there is one dentist. Some dentists will have more competitors in their area than others, but promoting your dental practice is how any dental practice can stand out in the local market. Tools for…
Doctors and medical practice managers in crowded markets soon realize how hard it can be to stand out from the pack and attract new patients. Meanwhile, some practices don’t yet realize how much they could grow their patient base if they would only invest in building an online presence. With digital marketing, you can grow…
When in search of a new doctor, most healthcare consumers do their homework before they decide to schedule a new patient appointment. In fact, a recent survey found that 80% of respondents use the internet for healthcare-related searches. This means that your website design plays a critical role in attracting new patients by how well…
Medical practices across the country have learned that they must strengthen their online presence to keep up with the competition. Thanks to mobile technology, patients have everything they need to choose a new provider in the palm of their hands. The question is, will patient searches show your practice, or your competitor’s? While there are…
With all that is on a healthcare professional’s mind every day, a website probably doesn’t make the list. But your health system website is always running in the background as an essential part of your operations. For patients, this website is a digital front door (any channel where patients access care online) and information hub. …
“A website is the anchor piece to all of your other marketing services, whether it’s digital or traditional marketing,” says Chelimar Miranda, our Director of Operations and practice marketing expert. What this means is that when a patient finds out about you and wants to learn more, it is highly likely they will end up…
When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the…
When designing a website for your medical practice, it’s important to design your medical website for your patients, and to keep their needs in mind. As with any industry, healthcare websites are always evolving. For that reason we’ve outlined our must-haves when designing medical websites for better patient experience. As with your clinic operations, a…
Updated from original article posted November 15, 2019. Without stepping through your doors, patients cannot know what is special about your medical practice. Medical website design is how you show prospective patients what your practice has to offer and the level of care they can expect when they come in for a visit. Think about…
