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digital marketing

How AI Can Drive the Success of Your Medical Practice Marketing Strategy

April 18, 2023

AI marketing

By now, chances are high that you have used some form of artificial intelligence (AI) assistance, such as interacting with a chat bot. Where machines have replaced physical labor, there are now inroads into having software applications replace mental labor such as customer service and data analysis.  Many medical practices are looking to outside resources… 

Filed Under: General, Healthcare Marketing, Medical Website Design Blogs
Tagged With: digital marketing, healthcare SEO, Healthcare website, Medical Practice, Medical Websites, Physician Website, SEO for Doctors
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7 Ways to Activate Healthcare Digital Marketing This Month

March 30, 2023

Digital Marketing computer

Digital marketing for healthcare is not as simple as buying an ad as – comparatively – the goal is to get your medical practice in front of more than one audience. At any given time, some will be doing searches on symptoms, using a healthcare directory they trust, or asking friends on Facebook for doctor… 

Filed Under: General, Healthcare Marketing, Online Marketing, Reputation Management, Social Media
Tagged With: digital marketing, digital marketing agency, healthcare marketing, Marketing, Online Marketing, online marketing for doctors, Search engine optimization, social media management, Social media marketing
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Does a Medical Practice Need a Healthcare Digital Marketing Agency?

March 23, 2023

Digital Marketing

Within the lifespan of any medical practice, discussion of increasing revenue and growing the patient base will surface at some point. From the need to fill providers’ schedules to boosting the practice’s profile to appeal to investors, practices find motivation to increase outreach. While exploring solutions, digital marketing is bound to come up.   It used… 

Filed Under: General, Healthcare Marketing, Medical Practice, Online Marketing
Tagged With: digital marketing, Healthcare website, Marketing, marketing for doctors, online marketing for doctors, social media, Social media marketing
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5 Marketing Tips for Medical Practices

March 20, 2023

Hand typing on computer.

Patients are looking to schedule an appointment with the best option, but they need a little help learning why your practice is the one they should choose. The healthcare landscape has become increasingly competitive. Before, practices invested in local print advertising, but now that it is commonplace to go online to find a provider, digital… 

Filed Under: General, Healthcare Marketing, Listings management, Medical Practice, Online Marketing
Tagged With: digital marketing, healthcare marketing, Marketing, marketing for doctors, Online Marketing, patient reviews, Social media marketing
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Why Online Presence for Your Medical Practice is Vitally Important

March 15, 2023

Doctors Meeting

Everything a patient needs to connect with care can now be accessed through a smartphone: information about medical issues, healthcare directories, and more. Consequently, digital marketing tools are needed to engage patients online. Because the patient journey is now driven by the digital experience, the online presence of medical practices has been put into focus… 

Filed Under: General, Healthcare Marketing, Listings management, Online Marketing, Seo, Social Media
Tagged With: digital marketing, healthcare marketing, Healthcare website, marketing for doctors, Online Marketing, online marketing for doctors, Social media marketing
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Creating an Effective PPC Campaign for Medical Practices

March 9, 2023

pay per click graphic

The Benefits of PPC Advertising for Medical Practices and Healthcare Organizations  Medical practices looking to fill their waiting rooms are increasingly turning to digital marketing to reach potential patients. While a well-functioning website, SEO (Search Engine Optimization), social media, and reputation management are all important parts of a digital marketing campaign, a well-designed digital advertising… 

Filed Under: PPC
Tagged With: digital marketing, digital marketing agency, Google Ads, healthcare SEO, marketing for doctors, medical marketing, Medical Website Design, online marketing for doctors, PPC campaign
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Patient Journey Examples to Steer Your Digital Strategy

January 19, 2023

Happy Patient

Today’s healthcare patient journey is much different than it was just a few decades ago. Individuals now begin their patient care journey online, gathering information from multiple digital sources. At every step, patients experience touchpoints, from their first encounter with your website to reading online reviews and on to their experiences as a new patient…. 

Filed Under: General, Medical Practice, Medical Website Design Blogs, Online Marketing, Social Media
Tagged With: digital marketing, healthcare marketing, Marketing, medical search engine optimization, patient engagement, social media management
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The Beginners Social Media Strategy Guide for Medical Practices

January 10, 2023

Does it matter if a medical practice actively participates in social media? Platforms like Facebook and TikTok are predominantly viewed as a source of entertainment, but there is more to it. For many, social media is a primary source for information, creating an opportunity for healthcare organizations of all kinds to be a source of credible… 

Filed Under: General, Healthcare Marketing, Medical Practice, Medical Website Design Blogs, Mobile Website Design, Online Business Directories, Online Marketing, PPC, Seo, Social Media
Tagged With: digital marketing, digital marketing agency, Healthcare website, Medical Online Marketing, Online Marketing, social media, Social media marketing
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Grow Your Medical Practice Through Digital Marketing in 2023

December 20, 2022

Digital Marketing

Doctors and medical practice managers in crowded markets soon realize how hard it can be to stand out from the pack and attract new patients. Meanwhile, some practices don’t yet realize how much they could grow their patient base if they would only invest in building an online presence.   With digital marketing, you can grow… 

Filed Under: Healthcare Marketing, Medical Practice, Online Business Directories, Online Marketing, PPC, Seo, Social Media, Website Design
Tagged With: custom medical website design, digital marketing, healthcare marketing, healthcare SEO, healthcare website design, Medical SEO, Online Marketing, Search engine optimization, Social media marketing
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Why Medical SEO Is Important for Your Practice: 3 Reasons

December 1, 2022

medical search engine optimization - seo for doctors - healthcare seo optimization

Some medical practices will survey new patients to learn how they found them. With direct referrals on the decline and patients finding online care options on the rise, having “Google search” selected on the patient survey is a positive sign of a strong online presence.   Practice managers who have asked how to be found in… 

Filed Under: Seo
Tagged With: digital marketing, healthcare SEO, marketing for doctors, Medical Online Marketing, Medical Websites, Online Marketing, Search engine optimization, seo, SEO for Doctors, websites for doctors
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