For doctors, a standout web design is essential to beat the competition. Does your website convey what sets your practice apart? Is it giving off the right impression and reflecting your philosophy of care? As your website is often the first point of contact with potential patients, it should be user-friendly, responsive, and visually pleasing….
Doctor’s Website
Healthcare Recruitment Strategies: How to Attract Candidates Online
Labor shortages in the healthcare industry continue to make news headlines year after year, and we don’t expect to see this trend improve anytime soon. That said, the best way to be proactive with recruitment in its current state is to increase your appeal to candidates. Healthcare marketing and advertising is generally directed at patients,…
What Every Health System Website Needs
With all that is on a healthcare professional’s mind every day, a website probably doesn’t make the list. But your health system website is always running in the background as an essential part of your operations. For patients, this website is a digital front door (any channel where patients access care online) and information hub. …
5 Steps: How To Get More Patients With Your Medical Website
“A website is the anchor piece to all of your other marketing services, whether it’s digital or traditional marketing,” says Chelimar Miranda, our Director of Operations and practice marketing expert. What this means is that when a patient finds out about you and wants to learn more, it is highly likely they will end up…
5 Expert Medical Marketing Strategies for Practice Growth in 2022
As we look ahead to what 2022 has in store for healthcare, we carry with us the realities of the past few years. So much has changed with how patient care is provided, but what remains is the presence of COVID-19, as new strains continue to emerge and present challenges for care delivery. Adaptability and creative solutions continue to be the…
Basics of Healthcare Marketing: The Power of Branding
When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the…
Why A Healthcare Website to Gain New Patients Is Imperative
Updated from the original article posted June 15, 2020. The latest data shows that the number of active internet users in the US has finally surpassed 300 million, and 61% of patients surveyed use the internet to find a healthcare provider. As the world of healthcare evolves, medical practices face new competitive threats. For this reason, having a robust online presence is more important than ever. For medical practice growth, an effective healthcare website design is essential to nurture…
Must-Have Medical Website Features Your Patients Are Looking For
When designing a website for your medical practice, it’s important to design your medical website for your patients, and to keep their needs in mind. As with any industry, healthcare websites are always evolving. For that reason we’ve outlined our must-haves when designing medical websites for better patient experience. As with your clinic operations, a…
Better Medical Website Design Earns Patient Trust
Updated post originally published 8/18/2017. Though it is superficial, website visitors determine an organization’s trustworthiness based on how a site looks. A Stanford study on web credibility found that 75% of consumers factor website design to judge whether an establishment is credible. Medical website design is not about vanity – it is what compels a site visitor to try your services! More and more, prospective…
5 Must-Haves in Design for Websites for Doctors
Doctor’s websites must make a good impression to potential patients who are looking for a medical provider. Over 70% of people looking for healthcare providers start their search online and form their first impression based on a medical practice website. The first impression of your practice will be based on the look, feel, and functionality…