Within the lifespan of any medical practice, discussion of increasing revenue and growing the patient base will surface at some point. From the need to fill providers’ schedules to boosting the practice’s profile to appeal to investors, practices find motivation to increase outreach. While exploring solutions, digital marketing is bound to come up. It used…
marketing for doctors
5 Marketing Tips for Medical Practices
Patients are looking to schedule an appointment with the best option, but they need a little help learning why your practice is the one they should choose. The healthcare landscape has become increasingly competitive. Before, practices invested in local print advertising, but now that it is commonplace to go online to find a provider, digital…
Why Online Presence for Your Medical Practice is Vitally Important
Everything a patient needs to connect with care can now be accessed through a smartphone: information about medical issues, healthcare directories, and more. Consequently, digital marketing tools are needed to engage patients online. Because the patient journey is now driven by the digital experience, the online presence of medical practices has been put into focus…
Filed Under: General, Healthcare Marketing, Listings management, Online Marketing, Seo, Social Media
Creating an Effective PPC Campaign for Medical Practices
The Benefits of PPC Advertising for Medical Practices and Healthcare Organizations Medical practices looking to fill their waiting rooms are increasingly turning to digital marketing to reach potential patients. While a well-functioning website, SEO (Search Engine Optimization), social media, and reputation management are all important parts of a digital marketing campaign, a well-designed digital advertising…
Filed Under: PPC
Dental Marketing Strategies to Revitalize Your Practice
How many dentists do patients have to choose from in your area? It has been reported that for every 1,639 people, there is one dentist. Some dentists will have more competitors in their area than others, but promoting your dental practice is how any dental practice can stand out in the local market. Tools for…
Filed Under: Healthcare Marketing
Tagged With: custom medical website design, dental internet marketing, dental marketing, dental practice marketing, dental seo marketing, dental seo services, dental website design, digital marketing for dentists, marketing for dentists, marketing for doctors, medical marketing, online marketing for doctors, Online Medical Directories, seo for dentists, websites for dentists, websites for doctors
Why Medical SEO Is Important for Your Practice: 3 Reasons
Some medical practices will survey new patients to learn how they found them. With direct referrals on the decline and patients finding online care options on the rise, having “Google search” selected on the patient survey is a positive sign of a strong online presence. Practice managers who have asked how to be found in…
Filed Under: Seo
Paid vs Organic Search: Which Is Better for Your Practice?
Google is a monster digital marketing tool, and its power cannot be denied – when looking at paid vs organic search, which is better for your practice? Research confirms that: Google processes more than 100,000 search queries per second More than 8.5 billion Google searches happen every day, while Bing has just over a billion…
Why Digital Marketing for Medical Practices is a Must Have
Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. In fact, it is estimated that Google processes 6.75 billion healthcare-related queries per day. Connecting with today’s patients means meeting them where they make decisions – online. Digital marketing for medical practices is the vehicle to engage…
Filed Under: Online Marketing
Expert Answers to Common Reputation Management Questions
Online reputation can be the proverbial elephant in the room – a problem that is wished away. This passiveness perhaps stems from the myth that little can be done to rectify a poor or mediocre online reputation. Enter online reputation management – the notion that an establishment plays a role in the ratings and reviews process…
Filed Under: Reputation Management
How To Write Stellar Physician Bios To Acquire New Patients
According to a survey by Doctor.com, the number one complaint by the elderly, and the number two complaint for younger patients when searching for a new doctor – is lack of information about the provider. Data from this same report suggests that healthcare consumers are willing to put in the extra time and effort to…
Filed Under: Listings management
Tagged With: business listings management, google manage my business, google my business management service, healthcare marketing, listing management, local listing management, marketing for doctors, Online Directories, online doctor listings, online listing management, Online Marketing, Online Medical Directories
