Online reputation can be the proverbial elephant in the room – a problem that is wished away. This passiveness perhaps stems from the myth that little can be done to rectify a poor or mediocre online reputation. Enter online reputation management – the notion that an establishment plays a role in the ratings and reviews process…
According to a survey by Doctor.com, the number one complaint by the elderly, and the number two complaint for younger patients when searching for a new doctor – is lack of information about the provider. Data from this same report suggests that healthcare consumers are willing to put in the extra time and effort to…
In 2020, many routine care visits were canceled due to COVID-19 precautions, including dental visits. The good news is that in 2021, dental practices report that over half of patients are looking to resume dental services. Will dental marketing strategies help your practice recovery? Digital marketing is an effective solution for the following scenarios: Ongoing communication about COVID-19. Rebounding from dips in patient volume. Recruiting more staff…
Updated from the original article posted March 06, 2020 A survey from Doctor.com reveals that nearly half of healthcare consumers avoid providers with incomplete online listings. So, it works best when a patient can find complete and accurate information about your medical practice, no matter what online directory they use. But did you know that optimizing online directories for…
Updated from the original article posted June 15, 2020. The latest data shows that the number of active internet users in the US has finally surpassed 300 million, and 61% of patients surveyed use the internet to find a healthcare provider. As the world of healthcare evolves, medical practices face new competitive threats. For this reason, having a robust online presence is more important than ever. For medical practice growth, an effective healthcare website design is essential to nurture…
When it comes to online review market share, Google is king. Google assists the smart consumer by providing everything they need to make an informed choice with ease – including Google reviews for doctors. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like. Just as Google users consider a restaurant’s star ratings and…
What your current and past patients have to say about you can speak volumes to potential patients. When it comes to recommending your medical practice to others, there is simply no better way to build trust among people who don’t know you yet than through word-of-mouth – which, these days, is often done over the…
Concierge healthcare and luxury medical services are more popular than ever. Patients are tired of being shuffled in and out of their doctor’s office, getting very little time and attention from their healthcare provider. Many patients are willing to pay for better medical service and more immediate access to the specialized services they’re looking for….
You’ve been on the internet; you know just how crowded it is. How are medical providers supposed to cut through the clutter and reach potential patients? If you’re looking to build your medical business, you’ll want your website to appear front and center when potential patients are Googling for the types of services you offer….
Healthcare professionals can leverage online medical marketing to reach your target customers in their preferred channel. Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. Once a patient finds you, they are looking to engage with you and to seek specific information online about your services. This is…
