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Medical Online Marketing

Healthcare Recruitment Strategies: How to Attract Candidates Online

February 16, 2023

Job Search Checklist Graphic

Labor shortages in the healthcare industry continue to make news headlines year after year, and we don’t expect to see this trend improve anytime soon. That said, the best way to be proactive with recruitment in its current state is to increase your appeal to candidates.   Healthcare marketing and advertising is generally directed at patients,… 

Filed Under: Medical Website Design Blogs
Tagged With: custom medical website design, Doctor’s Website, healthcare marketing, Medical Online Marketing, Medical Practice, medical website deisgn, Medical Website Design, medical website designer, websites for doctors
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The Beginners Social Media Strategy Guide for Medical Practices

January 10, 2023

Does it matter if a medical practice actively participates in social media? Platforms like Facebook and TikTok are predominantly viewed as a source of entertainment, but there is more to it. For many, social media is a primary source for information, creating an opportunity for healthcare organizations of all kinds to be a source of credible… 

Filed Under: General, Healthcare Marketing, Medical Practice, Medical Website Design Blogs, Mobile Website Design, Online Business Directories, Online Marketing, PPC, Seo, Social Media
Tagged With: digital marketing, digital marketing agency, Healthcare website, Medical Online Marketing, Online Marketing, social media, Social media marketing
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Why Medical SEO Is Important for Your Practice: 3 Reasons

December 1, 2022

medical search engine optimization - seo for doctors - healthcare seo optimization

Some medical practices will survey new patients to learn how they found them. With direct referrals on the decline and patients finding online care options on the rise, having “Google search” selected on the patient survey is a positive sign of a strong online presence.   Practice managers who have asked how to be found in… 

Filed Under: Seo
Tagged With: digital marketing, healthcare SEO, marketing for doctors, Medical Online Marketing, Medical Websites, Online Marketing, Search engine optimization, seo, SEO for Doctors, websites for doctors
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Paid vs Organic Search: Which Is Better for Your Practice?

November 17, 2022

Person looking on their laptop on a search engine

Google is a monster digital marketing tool, and its power cannot be denied – when looking at paid vs organic search, which is better for your practice? Research confirms that:  Google processes more than 100,000 search queries per second  More than 8.5 billion Google searches happen every day, while Bing has just over a billion… 

Filed Under: Online Marketing, PPC, Seo
Tagged With: healthcare marketing, healthcare SEO, marketing for doctors, medical marketing, Medical Online Marketing, medical search engine optimization, Medical SEO
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Why Digital Marketing for Medical Practices is a Must Have

November 3, 2022

online medical marketing - medical practice website

Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. In fact, it is estimated that Google processes 6.75 billion healthcare-related queries per day. Connecting with today’s patients means meeting them where they make decisions – online. Digital marketing for medical practices is the vehicle to engage… 

Filed Under: Online Marketing
Tagged With: digital marketing agency, healthcare marketing, healthcare SEO, marketing for doctors, medical marketing, Medical Online Marketing, Online Marketing, online marketing for doctors, reputation management for doctors, social media for doctors
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8 Important Website Redesign Elements for Your Medical Practice

August 1, 2022

Booking online appointment with doctors using laptop at home

75% of consumers admit to making judgments on a company’s credibility based on the company’s web design. – Stanford Web Credibility Project  The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time to redesign… 

Filed Under: Medical Website Design Blogs
Tagged With: healthcare marketing, healthcare SEO, healthcare website design, Medical Online Marketing, medical search engine optimization, Medical Website Design, Medical Websites, online marketing for doctors, SEO for Doctors, social media for doctors, websites for doctors
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What Every Health System Website Needs

May 13, 2022

Person in a hospital operating a computer

With all that is on a healthcare professional’s mind every day, a website probably doesn’t make the list. But your health system website is always running in the background as an essential part of your operations.   For patients, this website is a digital front door (any channel where patients access care online) and information hub.  … 

Filed Under: Medical Website Design Blogs
Tagged With: custom medical website design, Doctor’s Website, healthcare digital marketing, healthcare marketing, Medical Online Marketing, medical practice marketing, Medical SEO, medical website deisgn, online marketing for doctors, online reputation management., patient engagement, reputation management for doctors
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5 Steps: How To Get More Patients With Your Medical Website

February 16, 2022

Patients meeting in a dental office

“A website is the anchor piece to all of your other marketing services, whether it’s digital or traditional marketing,” says Chelimar Miranda, our Director of Operations and practice marketing expert. What this means is that when a patient finds out about you and wants to learn more, it is highly likely they will end up… 

Filed Under: Medical Website Design Blogs, Online Marketing
Tagged With: custom medical website design, Doctor’s Website, healthcare digital marketing, healthcare marketing, Medical Online Marketing, medical practice marketing, Medical SEO, medical website deisgn, online marketing for doctors, online reputation management., patient engagement, reputation management for doctors
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5 Expert Medical Marketing Strategies for Practice Growth in 2022 

January 5, 2022

Marketing strategies graphic

As we look ahead to what 2022 has in store for healthcare, we carry with us the realities of the past few years. So much has changed with how patient care is provided, but what remains is the presence of COVID-19, as new strains continue to emerge and present challenges for care delivery. Adaptability and creative solutions continue to be the… 

Filed Under: Healthcare Marketing
Tagged With: Doctor’s Website, healthcare digital marketing, healthcare marketing, Medical Online Marketing, medical practice marketing, Medical SEO, online marketing for doctors, online reputation management., patient engagement, patient reviews, reputation management, reputation management for doctors
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Basics of Healthcare Marketing: The Power of Branding

October 28, 2021

woman browsing a healthcare practice' website

When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the… 

Filed Under: Healthcare Marketing
Tagged With: custom medical website design, Doctor’s Website, healthcare marketing, healthcare website design, Medical Online Marketing, Medical Websites, Online Marketing, online marketing for doctors, SEO for Doctors
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