By now, chances are high that you have used some form of artificial intelligence (AI) assistance, such as interacting with a chat bot. Where machines have replaced physical labor, there are now inroads into having software applications replace mental labor such as customer service and data analysis. Many medical practices are looking to outside resources…
Medical Practice
6-Point Medical Practice Marketing Plan to Amplify Your Growth
With patient care at the center of your practice, you may not think very much about marketing. However, for those new practices looking to have a strong launch, or established ones itching to increase patient volume, creating a solid medical digital marketing plan is essential to reaching these goals. Why Your Medical Practice Needs a…
Healthcare Recruitment Strategies: How to Attract Candidates Online
Labor shortages in the healthcare industry continue to make news headlines year after year, and we don’t expect to see this trend improve anytime soon. That said, the best way to be proactive with recruitment in its current state is to increase your appeal to candidates. Healthcare marketing and advertising is generally directed at patients,…
Why Online Reputation for Doctors is a Priceless Asset
On a grand scale, word of mouth doctor referrals have been replaced with internet browsing. Instead of asking a trusted neighbor or family friends, patients now look online for patient feedback, including social media and online reviews. In fact, the 2022 Healthcare Trends Report revealed that 72 percent of consumers read online ratings and reviews…
How Providing Educational Resources Cultivates a Better Patient Experience
As patients act more like consumers, they assume more control over their medical decisions. Having a patient population that is more engaged in care planning works in the provider’s favor when it leads to better care outcomes. Being proactive to educate your patients on their health matters can help encourage patient engagement and demonstrate your…
Which Medical Practices Benefit the Most from PPC Advertising?
Medical practices across the country have learned that they must strengthen their online presence to keep up with the competition. Thanks to mobile technology, patients have everything they need to choose a new provider in the palm of their hands. The question is, will patient searches show your practice, or your competitor’s? While there are…
Building a Strong Online Presence for Dental Practices – A Case Study
The American Dental Association estimates that there are about 61 dentists per 100,000 citizens, with only 63% of citizens seeing a dentist each year. If your practice is in a densely populated area, odds are there are many dental offices nearby for patients to choose from. So, what can a dental practice do to stand…
Why A Healthcare Website to Gain New Patients Is Imperative
Updated from the original article posted June 15, 2020. The latest data shows that the number of active internet users in the US has finally surpassed 300 million, and 61% of patients surveyed use the internet to find a healthcare provider. As the world of healthcare evolves, medical practices face new competitive threats. For this reason, having a robust online presence is more important than ever. For medical practice growth, an effective healthcare website design is essential to nurture…
Must-Have Medical Website Features Your Patients Are Looking For
When designing a website for your medical practice, it’s important to design your medical website for your patients, and to keep their needs in mind. As with any industry, healthcare websites are always evolving. For that reason we’ve outlined our must-haves when designing medical websites for better patient experience. As with your clinic operations, a…
The Skinny on Theme-Based Healthcare Website Design
You already know how important it is to have a standout online presence if you want to grow your practice. Most patients search online for everything, including when they’re looking for a new doctor – so if your website is not there, you’re missing out. And that’s just half the battle. For your medical practice…