Today’s healthcare patient journey is much different than it was just a few decades ago. Individuals now begin their patient care journey online, gathering information from multiple digital sources. At every step, patients experience touchpoints, from their first encounter with your website to reading online reviews and on to their experiences as a new patient….
Google is a monster digital marketing tool, and its power cannot be denied – when looking at paid vs organic search, which is better for your practice? Research confirms that: Google processes more than 100,000 search queries per second More than 8.5 billion Google searches happen every day, while Bing has just over a billion…
75% of consumers admit to making judgments on a company’s credibility based on the company’s web design. – Stanford Web Credibility Project The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time to redesign…
Everything a patient needs to find a new healthcare provider fits in the palm of their hand. Growth-minded medical practices are conscious of how patients search online and what they see when they do. Where your practice isn’t showing up in healthcare local search results, you can be sure the competition is, and claiming market…
If you Google terms like “dental services” or “dentist near me” what do you see? If you notice that other dentists in the area show up but not your practice, this is probably not by chance. These dental practices are likely to have measures in place to win Google’s favor in search. To show up in…
What is it? SEO = Search Engine Optimization. Google is a search engine, arguably the preferred search engine of most internet users. Bing and Yahoo! follow behind but are also very credible search engines. Search engine optimization, or SEO, ensures a website can be found easily in search engines for words and phrases relevant to…
