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medical search engine optimization

Patient Journey Examples to Steer Your Digital Strategy

January 19, 2023

Happy Patient

Today’s healthcare patient journey is much different than it was just a few decades ago. Individuals now begin their patient care journey online, gathering information from multiple digital sources. At every step, patients experience touchpoints, from their first encounter with your website to reading online reviews and on to their experiences as a new patient…. 

Filed Under: General, Medical Practice, Medical Website Design Blogs, Online Marketing, Social Media
Tagged With: digital marketing, healthcare marketing, Marketing, medical search engine optimization, patient engagement, social media management
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Paid vs Organic Search: Which Is Better for Your Practice?

November 17, 2022

Person looking on their laptop on a search engine

Google is a monster digital marketing tool, and its power cannot be denied – when looking at paid vs organic search, which is better for your practice? Research confirms that:  Google processes more than 100,000 search queries per second  More than 8.5 billion Google searches happen every day, while Bing has just over a billion… 

Filed Under: Online Marketing, PPC, Seo
Tagged With: healthcare marketing, healthcare SEO, marketing for doctors, medical marketing, Medical Online Marketing, medical search engine optimization, Medical SEO
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8 Important Website Redesign Elements for Your Medical Practice

August 1, 2022

Booking online appointment with doctors using laptop at home

75% of consumers admit to making judgments on a company’s credibility based on the company’s web design. – Stanford Web Credibility Project  The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time to redesign… 

Filed Under: Medical Website Design Blogs
Tagged With: healthcare marketing, healthcare SEO, healthcare website design, Medical Online Marketing, medical search engine optimization, Medical Website Design, Medical Websites, online marketing for doctors, SEO for Doctors, social media for doctors, websites for doctors
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Ways to Improve Local SEO For Medical Practices

April 21, 2022

A medical professional looking at a computer

Everything a patient needs to find a new healthcare provider fits in the palm of their hand. Growth-minded medical practices are conscious of how patients search online and what they see when they do. Where your practice isn’t showing up in healthcare local search results, you can be sure the competition is, and claiming market… 

Filed Under: Seo
Tagged With: Google, healthcare SEO, medical search engine optimization, seo, SEO for Doctors
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Dental SEO: 6 Tips to Be Found in Google Search Today

March 2, 2022

dentist working with a patient

If you Google terms like “dental services” or “dentist near me” what do you see? If you notice that other dentists in the area show up but not your practice, this is probably not by chance. These dental practices are likely to have measures in place to win Google’s favor in search. To show up in… 

Filed Under: Seo
Tagged With: Google, healthcare SEO, medical search engine optimization, seo, SEO for Doctors
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Top 10 Things Medical Websites Should Have

December 11, 2019

Couple looking at medical website

Your next patient will most likely use Google to try to find you and develop a first impression of your practice before ever setting foot in your office or meeting you personally – based simply on the look and feel of your website. That’s why you’ll want to make sure your medical website design is… 

Filed Under: Healthcare Marketing, Medical Website Design Blogs
Tagged With: ADA accessibility tool, healthcare SEO, medical search engine optimization, Medical Website Design, Medical Websites, Online bill pay, Physician Website, SSL security
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SEO myths: What you need to know

July 27, 2015

SEO for doctors - healthcare SEO

What is it? SEO = Search Engine Optimization. Google is a search engine, arguably the preferred search engine of most internet users. Bing and Yahoo! follow behind but are also very credible search engines. Search engine optimization, or SEO, ensures a website can be found easily in search engines for words and phrases relevant to… 

Filed Under: Online Marketing, Seo
Tagged With: Google, healthcare SEO, medical search engine optimization, seo, SEO for Doctors
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