For doctors, a standout web design is essential to beat the competition. Does your website convey what sets your practice apart? Is it giving off the right impression and reflecting your philosophy of care? As your website is often the first point of contact with potential patients, it should be user-friendly, responsive, and visually pleasing….
Medical Website Design
Creating an Effective PPC Campaign for Medical Practices
The Benefits of PPC Advertising for Medical Practices and Healthcare Organizations Medical practices looking to fill their waiting rooms are increasingly turning to digital marketing to reach potential patients. While a well-functioning website, SEO (Search Engine Optimization), social media, and reputation management are all important parts of a digital marketing campaign, a well-designed digital advertising…
6-Point Medical Practice Marketing Plan to Amplify Your Growth
With patient care at the center of your practice, you may not think very much about marketing. However, for those new practices looking to have a strong launch, or established ones itching to increase patient volume, creating a solid medical digital marketing plan is essential to reaching these goals. Why Your Medical Practice Needs a…
Healthcare Recruitment Strategies: How to Attract Candidates Online
Labor shortages in the healthcare industry continue to make news headlines year after year, and we don’t expect to see this trend improve anytime soon. That said, the best way to be proactive with recruitment in its current state is to increase your appeal to candidates. Healthcare marketing and advertising is generally directed at patients,…
Why Your Medical Practice Needs a Mobile-Friendly Website Design
Today’s healthcare consumer expects convenient options for accessing health information, and to do so by a mobile device is increasingly in demand. For many consumers, mobile devices have replaced a home computer and patients in this circumstance rely on a mobile device to take care of healthcare matters and find a doctor. Mobile website design…
8 Important Website Redesign Elements for Your Medical Practice
75% of consumers admit to making judgments on a company’s credibility based on the company’s web design. – Stanford Web Credibility Project The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time to redesign…
Building a Strong Online Presence for Dental Practices – A Case Study
The American Dental Association estimates that there are about 61 dentists per 100,000 citizens, with only 63% of citizens seeing a dentist each year. If your practice is in a densely populated area, odds are there are many dental offices nearby for patients to choose from. So, what can a dental practice do to stand…
Expert Answers to Common Reputation Management Questions
Online reputation can be the proverbial elephant in the room – a problem that is wished away. This passiveness perhaps stems from the myth that little can be done to rectify a poor or mediocre online reputation. Enter online reputation management – the notion that an establishment plays a role in the ratings and reviews process…
Why A Healthcare Website to Gain New Patients Is Imperative
Updated from the original article posted June 15, 2020. The latest data shows that the number of active internet users in the US has finally surpassed 300 million, and 61% of patients surveyed use the internet to find a healthcare provider. As the world of healthcare evolves, medical practices face new competitive threats. For this reason, having a robust online presence is more important than ever. For medical practice growth, an effective healthcare website design is essential to nurture…
8 Ways Today’s Medical Website Design Impacts Patient Choice
Updated from original article posted November 15, 2019. Without stepping through your doors, patients cannot know what is special about your medical practice. Medical website design is how you show prospective patients what your practice has to offer and the level of care they can expect when they come in for a visit. Think about…