Patients are looking to schedule an appointment with the best option, but they need a little help learning why your practice is the one they should choose. The healthcare landscape has become increasingly competitive. Before, practices invested in local print advertising, but now that it is commonplace to go online to find a provider, digital…
Online Marketing
Why Online Presence for Your Medical Practice is Vitally Important
Everything a patient needs to connect with care can now be accessed through a smartphone: information about medical issues, healthcare directories, and more. Consequently, digital marketing tools are needed to engage patients online. Because the patient journey is now driven by the digital experience, the online presence of medical practices has been put into focus…
Filed Under: General, Healthcare Marketing, Listings management, Online Marketing, Seo, Social Media
The Beginners Social Media Strategy Guide for Medical Practices
Does it matter if a medical practice actively participates in social media? Platforms like Facebook and TikTok are predominantly viewed as a source of entertainment, but there is more to it. For many, social media is a primary source for information, creating an opportunity for healthcare organizations of all kinds to be a source of credible…
Grow Your Medical Practice Through Digital Marketing in 2023
Doctors and medical practice managers in crowded markets soon realize how hard it can be to stand out from the pack and attract new patients. Meanwhile, some practices don’t yet realize how much they could grow their patient base if they would only invest in building an online presence. With digital marketing, you can grow…
Why Medical SEO Is Important for Your Practice: 3 Reasons
Some medical practices will survey new patients to learn how they found them. With direct referrals on the decline and patients finding online care options on the rise, having “Google search” selected on the patient survey is a positive sign of a strong online presence. Practice managers who have asked how to be found in…
Filed Under: Seo
Why Digital Marketing for Medical Practices is a Must Have
Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. In fact, it is estimated that Google processes 6.75 billion healthcare-related queries per day. Connecting with today’s patients means meeting them where they make decisions – online. Digital marketing for medical practices is the vehicle to engage…
Filed Under: Online Marketing
How To Write Stellar Physician Bios To Acquire New Patients
According to a survey by Doctor.com, the number one complaint by the elderly, and the number two complaint for younger patients when searching for a new doctor – is lack of information about the provider. Data from this same report suggests that healthcare consumers are willing to put in the extra time and effort to…
Filed Under: Listings management
Tagged With: business listings management, google manage my business, google my business management service, healthcare marketing, listing management, local listing management, marketing for doctors, Online Directories, online doctor listings, online listing management, Online Marketing, Online Medical Directories
Why Update Medical Practice Online Directory Listings?
Updated from the original article posted March 06, 2020 A survey from Doctor.com reveals that nearly half of healthcare consumers avoid providers with incomplete online listings. So, it works best when a patient can find complete and accurate information about your medical practice, no matter what online directory they use. But did you know that optimizing online directories for…
Tagged With: business listings management, google manage my business, google my business management service, healthcare marketing, listing management, local listing management, marketing for doctors, Online Directories, online doctor listings, online listing management, Online Marketing, Online Medical Directories
Basics of Healthcare Marketing: The Power of Branding
When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the…
Filed Under: Healthcare Marketing
Why It’s Important to Build Your Online Medical Marketing Strategy Now!
With so many of us under a “safer-at-home” order due to the COVID-19 coronavirus pandemic, many people are choosing to forgo their normally scheduled doctor wellness visits. Many elective procedures are mandated to be canceled as well. Therefore, healthcare professionals across the country are finding that they have a lot of extra time on their…
Filed Under: Medical Website Design Blogs
