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patient engagement

How Healthcare Consumerism Impacts the Patient Journey

January 27, 2023

women looking for medication

The rivalry between eCommerce and traditional brick-and-mortar merchants not only changed the way we shop but also influenced how we function in everyday life. The instrumental role of mobile technology must also be acknowledged for its part in this transformation. Many industries outside of the retail market experienced the effects of these shifts, including the… 

Filed Under: General, Healthcare Marketing, Listings management, Medical Practice, Online Bill Pay, Patient Education
Tagged With: Attract patients, Health care spending, healthcare marketing, healthcare SEO, Healthcare website, Medical bills, patient engagement, patient trust
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Patient Journey Examples to Steer Your Digital Strategy

January 19, 2023

Happy Patient

Today’s healthcare patient journey is much different than it was just a few decades ago. Individuals now begin their patient care journey online, gathering information from multiple digital sources. At every step, patients experience touchpoints, from their first encounter with your website to reading online reviews and on to their experiences as a new patient…. 

Filed Under: General, Medical Practice, Medical Website Design Blogs, Online Marketing, Social Media
Tagged With: digital marketing, healthcare marketing, Marketing, medical search engine optimization, patient engagement, social media management
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How Providing Educational Resources Cultivates a Better Patient Experience

January 12, 2023

Smiling Dr.

As patients act more like consumers, they assume more control over their medical decisions. Having a patient population that is more engaged in care planning works in the provider’s favor when it leads to better care outcomes. Being proactive to educate your patients on their health matters can help encourage patient engagement and demonstrate your… 

Filed Under: General, Healthcare Marketing, Medical Practice, Patient Education, Reputation Management
Tagged With: healthcare marketing, Medical Practice, patient education library, patient engagement, patient reviews, reputation management
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What Every Health System Website Needs

May 13, 2022

Person in a hospital operating a computer

With all that is on a healthcare professional’s mind every day, a website probably doesn’t make the list. But your health system website is always running in the background as an essential part of your operations.   For patients, this website is a digital front door (any channel where patients access care online) and information hub.  … 

Filed Under: Medical Website Design Blogs
Tagged With: custom medical website design, Doctor’s Website, healthcare digital marketing, healthcare marketing, Medical Online Marketing, medical practice marketing, Medical SEO, medical website deisgn, online marketing for doctors, online reputation management., patient engagement, reputation management for doctors
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Essential Guide to Social Media Marketing for Dental Practices

April 6, 2022

Dental patient getting work done on their teeth

Social media marketing for dental practices is a key component of a dentist’s communication strategy. Many patients procrastinate or forgo dental care for several different reasons, and a broad approach that includes dental marketing is an effective way to address this issue with both current and prospective patients. Social media is many things, and people… 

Filed Under: Social Media
Tagged With: dental marketing, dental marketing strategy, new patients, patient engagement, social media, social media for doctors, Social media marketing
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5 Steps: How To Get More Patients With Your Medical Website

February 16, 2022

Patients meeting in a dental office

“A website is the anchor piece to all of your other marketing services, whether it’s digital or traditional marketing,” says Chelimar Miranda, our Director of Operations and practice marketing expert. What this means is that when a patient finds out about you and wants to learn more, it is highly likely they will end up… 

Filed Under: Medical Website Design Blogs, Online Marketing
Tagged With: custom medical website design, Doctor’s Website, healthcare digital marketing, healthcare marketing, Medical Online Marketing, medical practice marketing, Medical SEO, medical website deisgn, online marketing for doctors, online reputation management., patient engagement, reputation management for doctors
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5 Expert Medical Marketing Strategies for Practice Growth in 2022 

January 5, 2022

Marketing strategies graphic

As we look ahead to what 2022 has in store for healthcare, we carry with us the realities of the past few years. So much has changed with how patient care is provided, but what remains is the presence of COVID-19, as new strains continue to emerge and present challenges for care delivery. Adaptability and creative solutions continue to be the… 

Filed Under: Healthcare Marketing
Tagged With: Doctor’s Website, healthcare digital marketing, healthcare marketing, Medical Online Marketing, medical practice marketing, Medical SEO, online marketing for doctors, online reputation management., patient engagement, patient reviews, reputation management, reputation management for doctors
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Better Medical Website Design Earns Patient Trust

August 19, 2021

young doctor looking at medical website on his tablet

Updated post originally published 8/18/2017.  Though it is superficial, website visitors determine an organization’s trustworthiness based on how a site looks. A Stanford study on web credibility found that 75% of consumers factor website design to judge whether an establishment is credible.  Medical website design is not about vanity – it is what compels a site visitor to try your services!  More and more, prospective… 

Filed Under: Medical Website Design Blogs
Tagged With: custom medical website design, Doctor’s Website, Earn Patient Trust, medical website, Medical Website Design, medical website designer, patient engagement, website design for doctors, websites for doctors
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Google Reviews for Doctors: How Patient Feedback Makes a Difference

August 9, 2021

Woman with cup of coffee and typing a Google review for a doctor

When it comes to online review market share, Google is king. Google assists the smart consumer by providing everything they need to make an informed choice with ease – including Google reviews for doctors. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like.  Just as Google users consider a restaurant’s star ratings and… 

Filed Under: Reputation Management
Tagged With: doctors patient reviews, google reviews for doctors, healthcare marketing, marketing for doctors, Medical Online Marketing, online doctor reviews, online marketing for doctors, Online patient reviews, Online Reputation Management for Doctors, online reputation management., patient engagement, patient reviews, reputation management companies, reputation management for doctors
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The Benefit of Patient Testimonials to Your Medical Practice

February 26, 2021

client testimonial sticky notes

Patient testimonials and what your current and past patients have to say about you can speak volumes to potential patients. When it comes to recommending your medical practice to others, there is simply no better way to build trust among people who don’t know you yet than through word-of-mouth – which, these days, is often… 

Filed Under: Testimonials
Tagged With: healthcare marketing, healthcare SEO, marketing for doctors, Medical Online Marketing, online marketing for doctors, Online patient reviews, online reputation management., patient engagement, reputation management for doctors, testimonials
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