Online reputation can be the proverbial elephant in the room – a problem that is wished away. This passiveness perhaps stems from the myth that little can be done to rectify a poor or mediocre online reputation. Enter online reputation management – the notion that an establishment plays a role in the ratings and reviews process…
reputation management
5 Expert Medical Marketing Strategies for Practice Growth in 2022
As we look ahead to what 2022 has in store for healthcare, we carry with us the realities of the past few years. So much has changed with how patient care is provided, but what remains is the presence of COVID-19, as new strains continue to emerge and present challenges for care delivery. Adaptability and creative solutions continue to be the…
A Guide to Online Reputation Management (ORM) for Doctors
Earning Your Stripes (And Stars): Why Health Care Providers Should Care About Reputation Management
Chelimar Miranda, VP of Operations at iHealthSpot, discusses the importance of a good online reputation for doctors: Before the age of the internet, word of mouth was king. Whether a person needed a recommendation for a pediatrician or handyman, they would simply bend the ear of a neighbor or coworker. However, as technology becomes increasingly…
The Importance of Claiming Your Online Directory Listings
Have you ever done an online search for your healthcare practice to see what business directories show your profile? Or have you ever seen your practice appear on a website like Yelp or YellowPages.com, yet you never added yourself to this online listing service – and in fact, the information provided isn’t even correct? Over…
The Do’s and Don’ts of Responding to Online Reviews
In our previous blog post – Online Patient Reviews: A Must-Have Tool for Medical Practices – we discussed why it’s so important for medical professionals to build their online reputations. Now, we’d like to discuss how to manage them, with a focus on online patient reviews. Online reviews can have the power to make or…