Digital marketing for healthcare is not as simple as buying an ad as – comparatively – the goal is to get your medical practice in front of more than one audience. At any given time, some will be doing searches on symptoms, using a healthcare directory they trust, or asking friends on Facebook for doctor…
Search engine optimization
6-Point Medical Practice Marketing Plan to Amplify Your Growth
With patient care at the center of your practice, you may not think very much about marketing. However, for those new practices looking to have a strong launch, or established ones itching to increase patient volume, creating a solid medical digital marketing plan is essential to reaching these goals. Why Your Medical Practice Needs a…
Grow Your Medical Practice Through Digital Marketing in 2023
Doctors and medical practice managers in crowded markets soon realize how hard it can be to stand out from the pack and attract new patients. Meanwhile, some practices don’t yet realize how much they could grow their patient base if they would only invest in building an online presence. With digital marketing, you can grow…
Why Medical SEO Is Important for Your Practice: 3 Reasons
Some medical practices will survey new patients to learn how they found them. With direct referrals on the decline and patients finding online care options on the rise, having “Google search” selected on the patient survey is a positive sign of a strong online presence. Practice managers who have asked how to be found in…
Building a Strong Online Presence for Dental Practices – A Case Study
The American Dental Association estimates that there are about 61 dentists per 100,000 citizens, with only 63% of citizens seeing a dentist each year. If your practice is in a densely populated area, odds are there are many dental offices nearby for patients to choose from. So, what can a dental practice do to stand…
4 Steps: Write Effective Blog Posts for Your Medical Practice Website
Blogging is an effective medical online marketing tool and an important part of a medical practice website. Blog posts will not only expand your online presence and promote your practice, but they can also raise your placement in organic search rankings. If done properly, effective blogs will get your healthcare website noticed by propelling your…
4 Ways to Communicate With Patients and Promote Your Medical Practice in a COVID-19 World
As a medical professional, how do you effectively promote your medical practice in a COVID-19 world? The world changed in 2020. Not a corner of the globe remains untouched by the COVID-19 pandemic. And while U.S. states begin to reopen, cautiously, American business owners struggle with how to do so safely. Nowhere is this more…
How to Maintain Relationships with Your Patients in 2020
A new year is upon us – and with it, new opportunities for your medical practice to thrive through new methods of patient acquisition and retention. The challenge, however, is to compete in a crowded field where patient satisfaction and loyalty must constantly be earned. While old-school marketers continue to bombard consumers with advertisements for…
The 8 Reasons Why You Need SEO
Search Engine Optimization (or SEO) is the process of optimizing your website so that it shows up on the first page of Google for the keywords specific to your specialty and business. When it comes to Google, if you are on the second page, you don’t exist; and if you don’t exist, your patients can’t…
Diagnosing Your Online Presence
Diagnosing Your Online Presence As a doctor, you diagnose your patients with various ailments every day. You make careful assessments, and by the end of their visit, you have a plan to further explore or treat the problem. You share this plan with the patient and then work with them on their road to recovery….