Digital marketing for healthcare is not as simple as buying an ad as – comparatively – the goal is to get your medical practice in front of more than one audience. At any given time, some will be doing searches on symptoms, using a healthcare directory they trust, or asking friends on Facebook for doctor…
Social media marketing
Does a Medical Practice Need a Healthcare Digital Marketing Agency?
Within the lifespan of any medical practice, discussion of increasing revenue and growing the patient base will surface at some point. From the need to fill providers’ schedules to boosting the practice’s profile to appeal to investors, practices find motivation to increase outreach. While exploring solutions, digital marketing is bound to come up. It used…
5 Marketing Tips for Medical Practices
Patients are looking to schedule an appointment with the best option, but they need a little help learning why your practice is the one they should choose. The healthcare landscape has become increasingly competitive. Before, practices invested in local print advertising, but now that it is commonplace to go online to find a provider, digital…
Why Online Presence for Your Medical Practice is Vitally Important
Everything a patient needs to connect with care can now be accessed through a smartphone: information about medical issues, healthcare directories, and more. Consequently, digital marketing tools are needed to engage patients online. Because the patient journey is now driven by the digital experience, the online presence of medical practices has been put into focus…
Filed Under: General, Healthcare Marketing, Listings management, Online Marketing, Seo, Social Media
The Beginners Social Media Strategy Guide for Medical Practices
Does it matter if a medical practice actively participates in social media? Platforms like Facebook and TikTok are predominantly viewed as a source of entertainment, but there is more to it. For many, social media is a primary source for information, creating an opportunity for healthcare organizations of all kinds to be a source of credible…
Grow Your Medical Practice Through Digital Marketing in 2023
Doctors and medical practice managers in crowded markets soon realize how hard it can be to stand out from the pack and attract new patients. Meanwhile, some practices don’t yet realize how much they could grow their patient base if they would only invest in building an online presence. With digital marketing, you can grow…
Using Facebook to Level Up Your Medical Practice’s Content Marketing
Considering that nearly 90 percent of adults in the US use social media to search for health information, it is not surprising that Facebook for medical practices has become a key marketing tactic. In an ever-competitive healthcare landscape, social media marketing for medical practices has moved from being optional to essential. Getting started using Facebook…
Filed Under: Uncategorized
Essential Guide to Social Media Marketing for Dental Practices
Social media marketing for dental practices is a key component of a dentist’s communication strategy. Many patients procrastinate or forgo dental care for several different reasons, and a broad approach that includes dental marketing is an effective way to address this issue with both current and prospective patients. Social media is many things, and people…
Filed Under: Social Media
The Role of Social Media in Patient Engagement
Client communication and engagement is a must for any business – and the healthcare industry is no different. Increased patient engagement has been linked to better adherence to medical plans, reduced hospitalization, and higher revenues. However, effective engagement with patients means you need to “meet” them where they spend the most time. And today, that…
Filed Under: Social Media
New Report: Digital Marketing Trends of Highly Successful Businesses
Adobe released its 2015 digital marketing report last month highlighting the latest trends marketers are using to reach customers online. As a leading online marketing firm for physicians and the healthcare industry, iHealthSpot is in the “elite 19%” of companies that are described in the report. The elite 19 are companies who decidedly invest in…
