75% of consumers admit to making judgments on a company’s credibility based on the company’s web design. – Stanford Web Credibility Project The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time for an…
News of labor shortages have been spreading like wildfire, but the healthcare field has been feeling the crunch long before 2021: as COVID-19 raged on in 2020, one in five healthcare workers walked away from the workplace. This has placed a larger than usual emphasis on healthcare recruitment strategies for medical practices. And if this wasn’t enough, one in four nurses say they plan to leave the field in the next two years, while…
In 2020, many routine care visits were canceled due to COVID-19 precautions, including dental visits. The good news is that in 2021, dental practices report that over half of patients are looking to resume dental services. Will dental marketing strategies help your practice recovery? Digital marketing is an effective solution for the following scenarios: Ongoing communication about COVID-19. Rebounding from dips in patient volume. Recruiting more staff…
Updated from the original article posted June 15, 2020. The latest data shows that the number of active internet users in the US has finally surpassed 300 million, and 61% of patients surveyed use the internet to find a healthcare provider. As the world of healthcare evolves, medical practices face new competitive threats. For this reason, having a robust online presence is more important than ever. For medical practice growth, an effective healthcare website design is essential to nurture…
Updated from the original article posted November 22, 2019 Some healthcare providers set up their medical practice websites once and assume their work is done, but websites actually require ongoing attention to be most effective. The thought and care you put into what patients want from a website can attract new patients and help you…
Updated from original article posted November 15, 2019. Without stepping through your doors, patients cannot know what is special about your medical practice. Medical website design is how you show prospective patients what your practice has to offer and the level of care they can expect when they come in for a visit. Think about…
Updated post originally published 8/18/2017. Though it is superficial, website visitors determine an organization’s trustworthiness based on how a site looks. A Stanford study on web credibility found that 75% of consumers factor website design to judge whether an establishment is credible. Medical website design is not about vanity – it is what compels a site visitor to try your services! More and more, prospective…
As we rebound from the pandemic impact of 2020, patients are ready to reengage with routine healthcare. Many will be searching for a new doctor, and the vast majority of healthcare consumers do online research before they choose to book with a doctor. How your medical website design stacks up against the competition has a…
The old saying, “If it’s not working for you, it’s working against you,” has never been truer than with your medical website. The modern-day healthcare consumers turn to Google for most of their healthcare questions and to seek services, so if you don’t have your ducks in a row, your competitors are going to acquire…
It’s been well-publicized that retailers and restaurants were hit hard financially throughout the pandemic. If you are a healthcare provider, you also know a lesser-discussed casualty of COVID-19 is the medical practice – where they either experienced months of little revenue or had to temporarily close their doors. At the beginning of COVID-19, patients were…
