Labor shortages in the healthcare industry continue to make news headlines year after year, and we don’t expect to see this trend improve anytime soon. That said, the best way to be proactive with recruitment in its current state is to increase your appeal to candidates. Healthcare marketing and advertising is generally directed at patients,…
How many dentists do patients have to choose from in your area? It has been reported that for every 1,639 people, there is one dentist. Some dentists will have more competitors in their area than others, but promoting your dental practice is how any dental practice can stand out in the local market. Tools for…
When in search of a new doctor, most healthcare consumers do their homework before they decide to schedule a new patient appointment. In fact, a recent survey found that 80% of respondents use the internet for healthcare-related searches. This means that your website design plays a critical role in attracting new patients by how well…
Some medical practices will survey new patients to learn how they found them. With direct referrals on the decline and patients finding online care options on the rise, having “Google search” selected on the patient survey is a positive sign of a strong online presence. Practice managers who have asked how to be found in…
Today’s healthcare consumer expects convenient options for accessing health information, and to do so by a mobile device is increasingly in demand. For many consumers, mobile devices have replaced a home computer and patients in this circumstance rely on a mobile device to take care of healthcare matters and find a doctor. Mobile website design…
75% of consumers admit to making judgments on a company’s credibility based on the company’s web design. – Stanford Web Credibility Project The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time to redesign…
Updated from the original article posted June 15, 2020. The latest data shows that the number of active internet users in the US has finally surpassed 300 million, and 61% of patients surveyed use the internet to find a healthcare provider. As the world of healthcare evolves, medical practices face new competitive threats. For this reason, having a robust online presence is more important than ever. For medical practice growth, an effective healthcare website design is essential to nurture…
When designing a website for your medical practice, it’s important to design your medical website for your patients, and to keep their needs in mind. As with any industry, healthcare websites are always evolving. For that reason we’ve outlined our must-haves when designing medical websites for better patient experience. As with your clinic operations, a…
Updated from original article posted November 15, 2019. Without stepping through your doors, patients cannot know what is special about your medical practice. Medical website design is how you show prospective patients what your practice has to offer and the level of care they can expect when they come in for a visit. Think about…
Updated post originally published 8/18/2017. Though it is superficial, website visitors determine an organization’s trustworthiness based on how a site looks. A Stanford study on web credibility found that 75% of consumers factor website design to judge whether an establishment is credible. Medical website design is not about vanity – it is what compels a site visitor to try your services! More and more, prospective…
