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Healthcare Marketing

5 Expert Medical Marketing Strategies for Practice Growth in 2022 

January 5, 2022

Marketing strategies graphic

As we look ahead to what 2022 has in store for healthcare, we carry with us the realities of the past few years. So much has changed with how patient care is provided, but what remains is the presence of COVID-19, as new strains continue to emerge and present challenges for care delivery. Adaptability and creative solutions continue to be the… 

Filed Under: Healthcare Marketing
Tagged With: Doctor’s Website, healthcare digital marketing, healthcare marketing, Medical Online Marketing, medical practice marketing, Medical SEO, online marketing for doctors, online reputation management., patient engagement, patient reviews, reputation management, reputation management for doctors
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Dental Marketing Strategies to Revitalize Your Practice in 2022

November 16, 2021

a dentist working with a patient in their dental practice

In 2020, many routine care visits were canceled due to COVID-19 precautions, including dental visits. The good news is that in 2021, dental practices report that over half of patients are looking to resume dental services. Will dental marketing strategies help your practice recovery? Digital marketing is an effective solution for the following scenarios:  Ongoing communication about COVID-19.  Rebounding from dips in patient volume.  Recruiting more staff… 

Filed Under: Healthcare Marketing
Tagged With: custom medical website design, dental internet marketing, dental marketing, dental practice marketing, dental seo marketing, dental seo services, dental website design, digital marketing for dentists, marketing for dentists, marketing for doctors, medical marketing, online marketing for doctors, Online Medical Directories, seo for dentists, websites for dentists, websites for doctors
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Why Update Medical Practice Online Directory Listings?

November 2, 2021

Online Directories

Updated from the original article posted March 06, 2020    A survey from Doctor.com reveals that nearly half of healthcare consumers avoid providers with incomplete online listings. So, it works best when a patient can find complete and accurate information about your medical practice, no matter what online directory they use.  But did you know that optimizing online directories for… 

Filed Under: Healthcare Marketing, Listings management, Online Business Directories
Tagged With: business listings management, google manage my business, google my business management service, healthcare marketing, listing management, local listing management, marketing for doctors, Online Directories, online doctor listings, online listing management, Online Marketing, Online Medical Directories
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Basics of Healthcare Marketing: The Power of Branding

October 28, 2021

woman browsing a healthcare practice' website

When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the… 

Filed Under: Healthcare Marketing
Tagged With: custom medical website design, Doctor’s Website, healthcare marketing, healthcare website design, Medical Online Marketing, Medical Websites, Online Marketing, online marketing for doctors, SEO for Doctors
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8 Ways Today’s Medical Website Design Impacts Patient Choice

September 9, 2021

Medical Website Designs on laptop, tablet and phone

Updated from original article posted November 15, 2019. Without stepping through your doors, patients cannot know what is special about your medical practice. Medical website design is how you show prospective patients what your practice has to offer and the level of care they can expect when they come in for a visit. Think about… 

Filed Under: Healthcare Marketing, Medical Website Design Blogs
Tagged With: custom medical website design, healthcare marketing, healthcare SEO, healthcare website design, Medical Web Design, Medical Website Design, medical website designer, mobile-friendly website, Physician’s Website, search engine optimization for doctors, SEO for Doctors, website, websites for doctors
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A Guide to Online Reputation Management (ORM) for Doctors

March 11, 2020

Reputation Management

Sure, it may seem that what is said about you online may be out of your control – but it’s not. What doctors do, or don’t do, in response to online patient reviews can make a big difference. Before you can do anything, of course, you need to be aware of what reviews exist and… 

Filed Under: Healthcare Marketing, Online Marketting, Reputation Management
Tagged With: healthcare marketing, marketing for doctors, Medical Website Design, patient reviews, reputation management, reputation management for doctors
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How to Maintain Relationships with Your Patients in 2020

January 13, 2020

A new year is upon us – and with it, new opportunities for your medical practice to thrive through new methods of patient acquisition and retention. The challenge, however, is to compete in a crowded field where patient satisfaction and loyalty must constantly be earned. While old-school marketers continue to bombard consumers with advertisements for… 

Filed Under: Healthcare Marketing
Tagged With: digital marketing strategy, Medical Practice, Medical Website Design, online marketing company, online marketing firm, online marketing for doctors, online reputation management., outsource digital marketing, patient education library, Search engine optimization, SEO for Doctors, social media for doctors, social media management
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Top 10 Things Medical Websites Should Have

December 11, 2019

Medical Websites

Your next patient will most likely use Google to try to find you and develop a first impression of your practice before ever setting foot in your office or meeting you personally – based simply on the look and feel of your website. That’s why you’ll want to make sure your medical website design is… 

Filed Under: Healthcare Marketing, Medical Website Design Blogs
Tagged With: ADA accessibility tool, healthcare SEO, medical search engine optimization, Medical Website Design, Medical Websites, Online bill pay, Physician Website, SSL security
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5 Healthcare Marketing Solutions for Your Practice that Drive Results!

November 27, 2019

Healthcare Marketing

It doesn’t much matter what medical field you’re in, chances are that if you’re getting new patients, it’s because they’re able to find you online. But merely having a website isn’t enough — you need to promote your medical practice precisely where many people spend their time these days: the internet. The best digital marketing… 

Filed Under: Healthcare Marketing, Online Marketting
Tagged With: healthcare marketing, Marketing, Medical Practice, PPC, seo, social media
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SEO FOR DOCTORS

November 11, 2019

Search engine optimization (SEO) is a necessity for modern businesses of all kinds, including medical practices. Doctors previously only had to advertise in the Yellow Pages, but now it’s imperative to have a website that patients can find easily via the various search engines, such as Yahoo and Google.

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iHealthspot Medical Website Design and Medical Marketing by iHealthSpot.com

iHealthSpot Interactive is a medical website design and healthcare digital marketing agency. Our services include custom website design, logo design, online bill pay, search engine optimization (SEO), social media marketing, reputation management, listings management, patient education libraries for doctors, and paid advertising on Google and Facebook.