Healthcare Marketing

8 Ways Today’s Medical Website Design Impacts Patient Choice

Updated from original article posted November 15, 2019. Without stepping through your doors, patients cannot know what is special about your medical practice. Medical website design is how you show prospective patients what your practice has to offer and the level of care they can expect when they come in for a visit. Think about… 

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A Guide to Online Reputation Management (ORM) for Doctors

Sure, it may seem that what is said about you online may be out of your control – but it’s not. What doctors do, or don’t do, in response to online patient reviews can make a big difference. Before you can do anything, of course, you need to be aware of what reviews exist and… 

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Understanding Online Directories and Why They Are Important to Your Medical Practice

A recent survey found that nearly 75% of people have looked online to find out about a doctor, a dentist, or medical care. That alone is compelling evidence that having an online presence is essential to any healthcare marketing strategy designed to promote your medical practice. But it’s not just a matter of having a… 

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How to Maintain Relationships with Your Patients in 2020

A new year is upon us – and with it, new opportunities for your medical practice to thrive through new methods of patient acquisition and retention. The challenge, however, is to compete in a crowded field where patient satisfaction and loyalty must constantly be earned. While old-school marketers continue to bombard consumers with advertisements for… 

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Top 10 Things Medical Websites Should Have

Your next patient will most likely use Google to try to find you and develop a first impression of your practice before ever setting foot in your office or meeting you personally – based simply on the look and feel of your website. That’s why you’ll want to make sure your medical website design is… 

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5 Healthcare Marketing Solutions for Your Practice that Drive Results!

It doesn’t much matter what medical field you’re in, chances are that if you’re getting new patients, it’s because they’re able to find you online. But merely having a website isn’t enough — you need to promote your medical practice precisely where many people spend their time these days: the internet. The best digital marketing… 

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SEO FOR DOCTORS

Search engine optimization (SEO) is a necessity for modern businesses of all kinds, including medical practices. Doctors previously only had to advertise in the Yellow Pages, but now it’s imperative to have a website that patients can find easily via the various search engines, such as Yahoo and Google.

Healthcare Marketing in 2018: Emerging Trends

In a previous blog, we discussed how important it is to make digital an integral part of your healthcare marketing strategy. However, as digital marketing continues to evolve at such a rapid pace, it can be difficult to keep up with the various technologies and tools available today. To help you stay up to date,… 

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How the Face of Healthcare Marketing is Changing to Digital

Patients today do extensive research online, which means they are more particular about the healthcare services they receive. As they gain more knowledge about these services, they are also increasingly expecting personal engagement – e.g., more transparency and two-way communication – with their healthcare providers. In response, healthcare marketing is becoming more digital. Here are… 

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5 Top Tips for Marketing Your Medical Practice

If you’re looking for better ways to promote your medical practice, it’s easy to feel overwhelmed: search engine marketing, social media, blogs, direct mail…the options can seem endless. To help make it easier, here are five of our top tips for marketing your medical practice: Build a Website for Your Practice If you want to… 

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