As we look ahead to what 2022 has in store for healthcare, we carry with us the realities of the past few years. So much has changed with how patient care is provided, but what remains is the presence of COVID-19, as new strains continue to emerge and present challenges for care delivery. Adaptability and creative solutions continue to be the…
Healthcare Marketing
Dental Marketing Strategies to Revitalize Your Practice in 2022
In 2020, many routine care visits were canceled due to COVID-19 precautions, including dental visits. The good news is that in 2021, dental practices report that over half of patients are looking to resume dental services. Will dental marketing strategies help your practice recovery? Digital marketing is an effective solution for the following scenarios: Ongoing communication about COVID-19. Rebounding from dips in patient volume. Recruiting more staff…
Why Update Medical Practice Online Directory Listings?
Updated from the original article posted March 06, 2020 A survey from Doctor.com reveals that nearly half of healthcare consumers avoid providers with incomplete online listings. So, it works best when a patient can find complete and accurate information about your medical practice, no matter what online directory they use. But did you know that optimizing online directories for…
Basics of Healthcare Marketing: The Power of Branding
When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the…
8 Ways Today’s Medical Website Design Impacts Patient Choice
Updated from original article posted November 15, 2019. Without stepping through your doors, patients cannot know what is special about your medical practice. Medical website design is how you show prospective patients what your practice has to offer and the level of care they can expect when they come in for a visit. Think about…
A Guide to Online Reputation Management (ORM) for Doctors
How to Maintain Relationships with Your Patients in 2020
A new year is upon us – and with it, new opportunities for your medical practice to thrive through new methods of patient acquisition and retention. The challenge, however, is to compete in a crowded field where patient satisfaction and loyalty must constantly be earned. While old-school marketers continue to bombard consumers with advertisements for…
Top 10 Things Medical Websites Should Have
5 Healthcare Marketing Solutions for Your Practice that Drive Results!
It doesn’t much matter what medical field you’re in, chances are that if you’re getting new patients, it’s because they’re able to find you online. But merely having a website isn’t enough — you need to promote your medical practice precisely where many people spend their time these days: the internet. The best digital marketing…
SEO FOR DOCTORS
Search engine optimization (SEO) is a necessity for modern businesses of all kinds, including medical practices. Doctors previously only had to advertise in the Yellow Pages, but now it’s imperative to have a website that patients can find easily via the various search engines, such as Yahoo and Google.