Healthcare professionals can leverage online medical marketing to reach your target customers in their preferred channel. Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. Once a patient finds you, they are looking to engage with you and to seek specific information online about your services. This is…
It doesn’t much matter what medical field you’re in, chances are that if you’re getting new patients, it’s because they’re able to find you online. But merely having a website isn’t enough — you need to promote your medical practice precisely where many people spend their time these days: the internet. The best digital marketing…
Search engine optimization (SEO) is a necessity for modern businesses of all kinds, including medical practices. Doctors previously only had to advertise in the Yellow Pages, but now it’s imperative to have a website that patients can find easily via the various search engines, such as Yahoo and Google.
Diagnosing Your Online Presence As a doctor, you diagnose your patients with various ailments every day. You make careful assessments, and by the end of their visit, you have a plan to further explore or treat the problem. You share this plan with the patient and then work with them on their road to recovery….
Adobe released its 2015 digital marketing report last month highlighting the latest trends marketers are using to reach customers online. As a leading online marketing firm for physicians and the healthcare industry, iHealthSpot is in the “elite 19%” of companies that are described in the report. The elite 19 are companies who decidedly invest in…
Working with different healthcare practices across the US has given us a ton of respect for what some doctors do to go the extra mile for patients. Not only are doctors seeing dozens of patients every day, but they are building relationships and opening the lines of communication in new ways. For example, patients can…
If you’ve Googled yourself or your practice lately, you’ve probably noticed star ratings associated with your name. Reviews of businesses are now common-place and medical practices and their providers are no different. An industry report was released in November 2014 by SoftwareAdvice.com, detailing the latest trends in online patient reviews for doctors. Highlights from the…
What is it? SEO = Search Engine Optimization. Google is a search engine, arguably the preferred search engine of most internet users. Bing and Yahoo! follow behind but are also very credible search engines. Search engine optimization, or SEO, ensures a website can be found easily in search engines for words and phrases relevant to…
Do you know how to get the most out of social media for your business? In the healthcare industry, it may seem like social media is optional, but truly, social media marketing is essential for all industries if you ask me. Nowhere else on the web can you interact with prospective and existing patients like you…
