Working with different healthcare practices across the US has given us a ton of respect for what some doctors do to go the extra mile for patients. Not only are doctors seeing dozens of patients every day, but they are building relationships and opening the lines of communication in new ways. For example, patients can…
If you’ve Googled yourself or your practice lately, you’ve probably noticed star ratings associated with your name. Reviews of businesses are now common-place and medical practices and their providers are no different. An industry report was released in November 2014 by SoftwareAdvice.com, detailing the latest trends in online patient reviews for doctors. Highlights from the…
What is it? SEO = Search Engine Optimization. Google is a search engine, arguably the preferred search engine of most internet users. Bing and Yahoo! follow behind but are also very credible search engines. Search engine optimization, or SEO, ensures a website can be found easily in search engines for words and phrases relevant to…
Do you know how to get the most out of social media for your business? In the healthcare industry, it may seem like social media is optional, but truly, social media marketing is essential for all industries if you ask me. Nowhere else on the web can you interact with prospective and existing patients like you…
We get a lot of questions about social media from doctors, nurse practitioners, and other healthcare professionals. Here are some of the most common. What are the best social networks for healthcare professionals? Facebook, Twitter, and LinkedIn. Some doctors also use Pinterest. Of these, the best network for our clients is Facebook. There are over…
You listen to your patients in the office, but what about after they leave? Do you know what your patients say about you online? Consider the following situation and what you might do differently. A prospective patient, let’s call her Karen, has a nagging shoulder pain that keeps her up at night. She tosses and…
