custom medical website design

What Every Health System Website Needs

With all that is on a healthcare professional’s mind every day, a website probably doesn’t make the list. But your health system website is always running in the background as an essential part of your operations.   For patients, this website is a digital front door (any channel where patients access care online) and information hub.  … 

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5 Steps: How To Get More Patients With Your Medical Website

“A website is the anchor piece to all of your other marketing services, whether it’s digital or traditional marketing,” says Chelimar Miranda, our Director of Operations and practice marketing expert. What this means is that when a patient finds out about you and wants to learn more, it is highly likely they will end up… 

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Healthcare Recruitment Strategies: How to Attract Candidates Online

News of labor shortages have been spreading like wildfire, but the healthcare field has been feeling the crunch long before 2021: as COVID-19 raged on in 2020, one in five healthcare workers walked away from the workplace. This has placed a larger than usual emphasis on healthcare recruitment strategies for medical practices.  And if this wasn’t enough, one in four nurses say they plan to leave the field in the next two years, while… 

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Dental Marketing Strategies to Revitalize Your Practice in 2022

In 2020, many routine care visits were canceled due to COVID-19 precautions, including dental visits. The good news is that in 2021, dental practices report that over half of patients are looking to resume dental services. Will dental marketing strategies help your practice recovery? Digital marketing is an effective solution for the following scenarios:  Ongoing communication about COVID-19.  Rebounding from dips in patient volume.  Recruiting more staff… 

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Basics of Healthcare Marketing: The Power of Branding

When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the… 

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Why Upgrading Your Medical Practice Website Is Vital to Retaining Patients

Updated from the original article posted November 22, 2019 Some healthcare providers set up their medical practice websites once and assume their work is done, but websites actually require ongoing attention to be most effective. The thought and care you put into what patients want from a website can attract new patients and help you… 

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8 Ways Today’s Medical Website Design Impacts Patient Choice

Updated from original article posted November 15, 2019. Without stepping through your doors, patients cannot know what is special about your medical practice. Medical website design is how you show prospective patients what your practice has to offer and the level of care they can expect when they come in for a visit. Think about… 

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Better Medical Website Design Earns Patient Trust

Updated post originally published 8/18/2017.  Though it is superficial, website visitors determine an organization’s trustworthiness based on how a site looks. A Stanford study on web credibility found that 75% of consumers factor website design to judge whether an establishment is credible.  Medical website design is not about vanity – it is what compels a site visitor to try your services!  More and more, prospective… 

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What a Medical Website Design Needs to Have in 2021

As we rebound from the pandemic impact of 2020, patients are ready to reengage with routine healthcare. Many will be searching for a new doctor, and the vast majority of healthcare consumers do online research before they choose to book with a doctor. How your medical website design stacks up against the competition has a… 

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Why You Should Modernize Your Healthcare Website

The old saying, “If it’s not working for you, it’s working against you,” has never been truer than with your medical website. The modern-day healthcare consumers turn to Google for most of their healthcare questions and to seek services, so if you don’t have your ducks in a row, your competitors are going to acquire… 

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