Doctor’s Website

5 Expert Medical Marketing Strategies for Practice Growth in 2022 

As we look ahead to what 2022 has in store for healthcare, we carry with us the realities of the past few years. So much has changed with how patient care is provided, but what remains is the presence of COVID-19, as new strains continue to emerge and present challenges for care delivery. Adaptability and creative solutions continue to be the… 

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Healthcare Recruitment Strategies: How to Attract Candidates Online

News of labor shortages have been spreading like wildfire, but the healthcare field has been feeling the crunch long before 2021: as COVID-19 raged on in 2020, one in five healthcare workers walked away from the workplace. This has placed a larger than usual emphasis on healthcare recruitment strategies for medical practices.  And if this wasn’t enough, one in four nurses say they plan to leave the field in the next two years, while… 

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Basics of Healthcare Marketing: The Power of Branding

When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the… 

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Why A Healthcare Website to Gain New Patients Is Imperative

Updated from the original article posted June 15, 2020.  The latest data shows that the number of active internet users in the US has finally surpassed 300 million, and 61% of patients surveyed use the internet to find a healthcare provider. As the world of healthcare evolves, medical practices face new competitive threats. For this reason, having a robust online presence is more important than ever. For medical practice growth, an effective healthcare website design is essential to nurture… 

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Why Upgrading Your Medical Practice Website Is Vital to Retaining Patients

Updated from the original article posted November 22, 2019 Some healthcare providers set up their medical practice websites once and assume their work is done, but websites actually require ongoing attention to be most effective. The thought and care you put into what patients want from a website can attract new patients and help you… 

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Better Medical Website Design Earns Patient Trust

Updated post originally published 8/18/2017.  Though it is superficial, website visitors determine an organization’s trustworthiness based on how a site looks. A Stanford study on web credibility found that 75% of consumers factor website design to judge whether an establishment is credible.  Medical website design is not about vanity – it is what compels a site visitor to try your services!  More and more, prospective… 

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5 Must-Haves in Design for Websites for Doctors

Websites for doctors must make a good impression to potential patients who are looking for medical providers. Over 70% of people looking for healthcare providers start their search online and form their first impression based on a medical practice website. The first impression of your practice will be based simply on the look, feel, and… 

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The Pros & Cons of a Custom Healthcare Website Design

You already know how your medical practice differs from your competitors – but do your patients? One of the easiest ways to stand out in a crowded field is with a superior healthcare website design and a targeted healthcare marketing strategy. Your website is the very first place where prospective and established patients go when… 

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Why It’s Important to Build Your Online Medical Marketing Strategy Now!

With so many of us under a “safer-at-home” order due to the COVID-19 coronavirus pandemic, many people are choosing to forgo their normally scheduled doctor wellness visits. Many elective procedures are mandated to be canceled as well. Therefore, healthcare professionals across the country are finding that they have a lot of extra time on their… 

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The Skinny on Theme-Based Healthcare Website Design

You already know how important it is to have a standout online presence if you want to grow your practice. Most patients search online for everything, including when they’re looking for a new doctor – so if your website is not there, you’re missing out. And that’s just half the battle. For your medical practice… 

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