Sure, it may seem that what is said about you online may be out of your control – but it’s not. What doctors do, or don’t do, in response to online patient reviews can make a big difference. Before you can do anything, of course, you need to be aware of what reviews exist and…
marketing for doctors
Understanding Online Directories and Why They Are Important to Your Medical Practice
A recent survey found that nearly 75% of people have looked online to find out about a doctor, a dentist, or medical care. That alone is compelling evidence that having an online presence is essential to any healthcare marketing strategy designed to promote your medical practice. But it’s not just a matter of having a…
SEO FOR DOCTORS
Search engine optimization (SEO) is a necessity for modern businesses of all kinds, including medical practices. Doctors previously only had to advertise in the Yellow Pages, but now it’s imperative to have a website that patients can find easily via the various search engines, such as Yahoo and Google.
Healthcare Marketing in 2018: Emerging Trends
In a previous blog, we discussed how important it is to make digital an integral part of your healthcare marketing strategy. However, as digital marketing continues to evolve at such a rapid pace, it can be difficult to keep up with the various technologies and tools available today. To help you stay up to date,…
Filed Under: Healthcare Marketing
5 Top Tips for Marketing Your Medical Practice
If you’re looking for better ways to promote your medical practice, it’s easy to feel overwhelmed: search engine marketing, social media, blogs, direct mail…the options can seem endless. To help make it easier, here are five of our top tips for marketing your medical practice: Build a Website for Your Practice If you want to…
Filed Under: Healthcare Marketing
Healthcare Marketing Trends to Watch for in 2018
With 2017 coming to a close, we’re taking a look at how healthcare marketing strategies will be evolving in 2018 and beyond. Here’s what we think will be some of the key trends: Reputation Management Research shows that more than 90% of people now read online reviews, which means that word of mouth is becoming…
Filed Under: Healthcare Marketing
3 Reasons to Make Digital an Integral Part of Your HealthCare Marketing Strategy
HealthCare marketing has always been about connecting with your patients in the right place and at the right time. Today, that means you need to meet them where they are already spending most of their time: on the internet. Studies show that people are spending twice as much time online as they were just 12…
Filed Under: Healthcare Marketing
4 Website features patients want from their doctor’s office
You’ve worked hard to provide your patients with the most advanced treatment options available under one roof and you pride yourself on providing the latest in technology. Your practice is modern, state-of-the-art and on the leading edge. Shouldn’t your website also have all the bells and whistles to reflect the forward-thinking nature of your practice?…
