medical marketing

Dental Marketing Strategies to Revitalize Your Practice in 2022

In 2020, many routine care visits were canceled due to COVID-19 precautions, including dental visits. The good news is that in 2021, dental practices report that over half of patients are looking to resume dental services. Will dental marketing strategies help your practice recovery? Digital marketing is an effective solution for the following scenarios:  Ongoing communication about COVID-19.  Rebounding from dips in patient volume.  Recruiting more staff… 

Filed Under: Healthcare Marketing
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Healthcare Marketing: Creating an Effective PPC Campaign

You’ve been on the internet; you know just how crowded it is. How are medical providers supposed to cut through the clutter and reach potential patients? If you’re looking to build your medical business, you’ll want your website to appear front and center when potential patients are Googling for the types of services you offer…. 

Filed Under: PPC
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Why Online Medical Marketing Is a Must-Have for Your Medical Practice Website

Healthcare professionals can leverage online medical marketing to reach your target customers in their preferred channel. Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. Once a patient finds you, they are looking to engage with you and to seek specific information online about your services. This is… 

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Healthcare Marketing in 2018: Emerging Trends

In a previous blog, we discussed how important it is to make digital an integral part of your healthcare marketing strategy. However, as digital marketing continues to evolve at such a rapid pace, it can be difficult to keep up with the various technologies and tools available today. To help you stay up to date,… 

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How the Face of Healthcare Marketing is Changing to Digital

Patients today do extensive research online, which means they are more particular about the healthcare services they receive. As they gain more knowledge about these services, they are also increasingly expecting personal engagement – e.g., more transparency and two-way communication – with their healthcare providers. In response, healthcare marketing is becoming more digital. Here are… 

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