Patients consider a number of factors, both practical and emotional, when choosing a healthcare provider. However, when they find someone they feel they can trust, all other factors suddenly become much less important. When it comes to establishing online trust for your healthcare practice, yes your site needs to have engaging content and yes compelling…
As we mentioned in a previous blog post, a great website is a foundation for any online marketing strategy. However, for healthcare professionals, having a great website isn’t enough – it also needs to be HIPAA secure. This means that any time protected health information (PHI) is transmitted or stored, you should have proper procedures…
In a previous blog post about medical website design, we mentioned that good website design will typically last approximately 3 years. If your website design is older than this, then you probably aren’t incorporating the latest design trends. Something that you thought looked modern and fresh in 2014 may now appear dated, and even old…
You’ve worked hard to provide your patients with the most advanced treatment options available under one roof and you pride yourself on providing the latest in technology. Your practice is modern, state-of-the-art and on the leading edge. Shouldn’t your website also have all the bells and whistles to reflect the forward-thinking nature of your practice?…
Many healthcare professionals find themselves wondering if they should pay for a professional web design service or do it themselves. After all, sites like Wix, 1&1, and several others have built an entire business model around selling DIY (do it yourself)-friendly websites to businesses. They sell you on the premise that you can create a…
Have you ever tried to visit a website from a mobile device, only to leave because the site doesn’t display properly on your screen? You might spend a few seconds trying to zoom in and zoom out and find the information you need, but you end up leaving the site frustrated. Don’t frustrate your customers…
An alert from the CEO On February 26, 2015, Google announced the following critical change in how they will rank websites in search results: “Starting on April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant…
