A new year is upon us – and with it, new opportunities for your medical practice to thrive through new methods of patient acquisition and retention. The challenge, however, is to compete in a crowded field where patient satisfaction and loyalty must constantly be earned. While old-school marketers continue to bombard consumers with advertisements for…
Medical Website Design
Doctor’s Website Design Inspiration for 2020
When it comes to web design for doctors, standing out from the competition is crucial. You already know what sets you apart from other medical practices in your area – but does your practice website show it? Are you making the kind of impression online that you want to? We can help. At iHealthSpot Interactive,…
Top 10 Things Medical Websites Should Have
Are Medical Websites Becoming More than “Just” Websites?
If you’re a regular visitor to the iHealthSpot blog, you’ll notice we publish a lot of posts about patient engagement. This is because two-way patient communication is essential to the success of any medical practice, as it enables you to encourage your patients to participate in their own care, resulting in more patients meeting their…
10 Things to Avoid on Your Medical Website
First impressions count, and on the web, it is the design of your medical website that first captures someone’s attention. It can help you gain new patients, interact with them online, provide education, and even generate positive testimonials. But it’s not just about your website’s look. Your website should be efficient and easy to navigate…
Is Your Medical Website HIPAA Secure?
As we mentioned in a previous blog post, a great website is a foundation for any online marketing strategy. However, for healthcare professionals, having a great website isn’t enough – it also needs to be HIPAA secure. This means that any time protected health information (PHI) is transmitted or stored, you should have proper procedures…
Medical Web Design Trends of 2017
In a previous blog post about medical website design, we mentioned that good website design will typically last approximately 3 years. If your website design is older than this, then you probably aren’t incorporating the latest design trends. Something that you thought looked modern and fresh in 2014 may now appear dated, and even old…
4 Website features patients want from their doctor’s office
You’ve worked hard to provide your patients with the most advanced treatment options available under one roof and you pride yourself on providing the latest in technology. Your practice is modern, state-of-the-art and on the leading edge. Shouldn’t your website also have all the bells and whistles to reflect the forward-thinking nature of your practice?…
Why DIY or template websites are a bad idea
Many healthcare professionals find themselves wondering if they should pay for a professional web design service or do it themselves. After all, sites like Wix, 1&1, and several others have built an entire business model around selling DIY (do it yourself)-friendly websites to businesses. They sell you on the premise that you can create a…
What is responsive web design anyway?
Have you ever tried to visit a website from a mobile device, only to leave because the site doesn’t display properly on your screen? You might spend a few seconds trying to zoom in and zoom out and find the information you need, but you end up leaving the site frustrated. Don’t frustrate your customers…