online marketing for doctors

Google Reviews for Doctors: How Patient Feedback Makes a Difference

When it comes to online review market share, Google is king. Google assists the smart consumer by providing everything they need to make an informed choice with ease – including Google reviews for doctors. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like.  Just as Google users consider a restaurant’s star ratings and… 

Filed Under: Reputation Management
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8 Signs It’s Time to Update Your Physician Website

The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time for an updated doctor website design and fresh content. The following are eight key signs which indicate it’s time to make those changes and… 

Filed Under: Medical Website Design
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Do Online and Video Testimonials/Reviews Really Help?

What your current and past patients have to say about you can speak volumes to potential patients. When it comes to recommending your medical practice to others, there is simply no better way to build trust among people who don’t know you yet than through word-of-mouth – which, these days, is often done over the… 

Filed Under: Testimonials
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Using the Internet to Market High-End Medical Services

Concierge healthcare and luxury medical services are more popular than ever. Patients are tired of being shuffled in and out of their doctor’s office, getting very little time and attention from their healthcare provider. Many patients are willing to pay for better medical service and more immediate access to the specialized services they’re looking for…. 

Filed Under: Online Marketting
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Healthcare Marketing: Creating an Effective PPC Campaign

You’ve been on the internet; you know just how crowded it is. How are medical providers supposed to cut through the clutter and reach potential patients? If you’re looking to build your medical business, you’ll want your website to appear front and center when potential patients are Googling for the types of services you offer…. 

Filed Under: PPC
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Why Online Medical Marketing Is a Must-Have for Your Medical Practice Website

Healthcare professionals can leverage online medical marketing to reach your target customers in their preferred channel. Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. Once a patient finds you, they are looking to engage with you and to seek specific information online about your services. This is… 

Filed Under: Online Marketting
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The Pros & Cons of a Custom Healthcare Website Design

You already know how your medical practice differs from your competitors – but do your patients? One of the easiest ways to stand out in a crowded field is with a superior healthcare website design and a targeted healthcare marketing strategy. Your website is the very first place where prospective and established patients go when… 

Filed Under: Website Design
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4 Ways to Communicate With Patients and Promote Your Medical Practice in a COVID-19 World

As a medical professional, how do you effectively promote your medical practice in a COVID-19 world? The world changed in 2020. Not a corner of the globe remains untouched by the COVID-19 pandemic. And while U.S. states begin to reopen, cautiously, American business owners struggle with how to do so safely. Nowhere is this more… 

Filed Under: Medical Website Design
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How to Maintain Relationships with Your Patients in 2020

A new year is upon us – and with it, new opportunities for your medical practice to thrive through new methods of patient acquisition and retention. The challenge, however, is to compete in a crowded field where patient satisfaction and loyalty must constantly be earned. While old-school marketers continue to bombard consumers with advertisements for… 

Filed Under: Healthcare Marketing
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5 Top Tips for Marketing Your Medical Practice

If you’re looking for better ways to promote your medical practice, it’s easy to feel overwhelmed: search engine marketing, social media, blogs, direct mail…the options can seem endless. To help make it easier, here are five of our top tips for marketing your medical practice: Build a Website for Your Practice If you want to… 

Filed Under: Healthcare Marketing
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