Online Marketing

How To Write Stellar Physician Bios To Acquire New Patients

According to a survey by Doctor.com, the number one complaint by the elderly, and the number two complaint for younger patients when searching for a new doctor – is lack of information about the provider. Data from this same report suggests that healthcare consumers are willing to put in the extra time and effort to… 

Filed Under: Listings management
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Why Update Medical Practice Online Directory Listings?

Updated from the original article posted March 06, 2020    A survey from Doctor.com reveals that nearly half of healthcare consumers avoid providers with incomplete online listings. So, it works best when a patient can find complete and accurate information about your medical practice, no matter what online directory they use.  But did you know that optimizing online directories for… 

Filed Under: Healthcare Marketing, Listings management, Online Business Directories
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Basics of Healthcare Marketing: The Power of Branding

When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the… 

Filed Under: Healthcare Marketing
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Why Online Medical Marketing Is a Must-Have for Your Medical Practice Website

Healthcare professionals can leverage online medical marketing to reach your target customers in their preferred channel. Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. Once a patient finds you, they are looking to engage with you and to seek specific information online about your services. This is… 

Filed Under: Online Marketting
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3 Reasons Why Medical Search Engine Optimization Is So Important for Your Practice

Medical search engine optimization (SEO) is a highly effective, low-cost way to promote your medical practice. For many healthcare professionals, the main goal of SEO for doctors is to drive a consistent stream of new patients who are looking for the medical services you provide. This allows for consistent growth in the numbers of new… 

Filed Under: Seo
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Why It’s Important to Build Your Online Medical Marketing Strategy Now!

With so many of us under a “safer-at-home” order due to the COVID-19 coronavirus pandemic, many people are choosing to forgo their normally scheduled doctor wellness visits. Many elective procedures are mandated to be canceled as well. Therefore, healthcare professionals across the country are finding that they have a lot of extra time on their… 

Filed Under: Medical Website Design
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SEO FOR DOCTORS

Search engine optimization (SEO) is a necessity for modern businesses of all kinds, including medical practices. Doctors previously only had to advertise in the Yellow Pages, but now it’s imperative to have a website that patients can find easily via the various search engines, such as Yahoo and Google.

New Report: Digital Marketing Trends of Highly Successful Businesses

Adobe released its 2015 digital marketing report last month highlighting the latest trends marketers are using to reach customers online.  As a leading online marketing firm for physicians and the healthcare industry, iHealthSpot is in the “elite 19%” of companies that are described in the report. The elite 19 are companies who decidedly invest in… 

Filed Under: Healthcare Marketing, Online Marketting
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