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patient engagement

What Every Health System Website Needs

May 13, 2022

Person in a hospital operating a computer

With all that is on a healthcare professional’s mind every day, a website probably doesn’t make the list. But your health system website is always running in the background as an essential part of your operations.   For patients, this website is a digital front door (any channel where patients access care online) and information hub.  … 

Filed Under: Medical Website Design Blogs
Tagged With: custom medical website design, Doctor’s Website, healthcare digital marketing, healthcare marketing, Medical Online Marketing, medical practice marketing, Medical SEO, medical website deisgn, online marketing for doctors, online reputation management., patient engagement, reputation management for doctors
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Essential Guide to Social Media Marketing for Dental Practices

April 6, 2022

Dental patient getting work done on their teeth

Social media marketing for dental practices is a key component of a dentist’s communication strategy. Many patients procrastinate or forgo dental care for several different reasons, and a broad approach that includes dental marketing is an effective way to address this issue with both current and prospective patients. Social media is many things, and people… 

Filed Under: Social Media
Tagged With: dental marketing, dental marketing strategy, new patients, patient engagement, social media, social media for doctors, Social media marketing
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5 Steps: How To Get More Patients With Your Medical Website

February 16, 2022

Patients meeting in a dental office

“A website is the anchor piece to all of your other marketing services, whether it’s digital or traditional marketing,” says Chelimar Miranda, our Director of Operations and practice marketing expert. What this means is that when a patient finds out about you and wants to learn more, it is highly likely they will end up… 

Filed Under: Medical Website Design Blogs, Online Marketting
Tagged With: custom medical website design, Doctor’s Website, healthcare digital marketing, healthcare marketing, Medical Online Marketing, medical practice marketing, Medical SEO, medical website deisgn, online marketing for doctors, online reputation management., patient engagement, reputation management for doctors
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5 Expert Medical Marketing Strategies for Practice Growth in 2022 

January 5, 2022

Marketing strategies graphic

As we look ahead to what 2022 has in store for healthcare, we carry with us the realities of the past few years. So much has changed with how patient care is provided, but what remains is the presence of COVID-19, as new strains continue to emerge and present challenges for care delivery. Adaptability and creative solutions continue to be the… 

Filed Under: Healthcare Marketing
Tagged With: Doctor’s Website, healthcare digital marketing, healthcare marketing, Medical Online Marketing, medical practice marketing, Medical SEO, online marketing for doctors, online reputation management., patient engagement, patient reviews, reputation management, reputation management for doctors
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Better Medical Website Design Earns Patient Trust

August 19, 2021

young doctor looking at medical website on his tablet

Updated post originally published 8/18/2017.  Though it is superficial, website visitors determine an organization’s trustworthiness based on how a site looks. A Stanford study on web credibility found that 75% of consumers factor website design to judge whether an establishment is credible.  Medical website design is not about vanity – it is what compels a site visitor to try your services!  More and more, prospective… 

Filed Under: Medical Website Design Blogs
Tagged With: custom medical website design, Doctor’s Website, Earn Patient Trust, medical website, Medical Website Design, medical website designer, patient engagement, website design for doctors, websites for doctors
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Google Reviews for Doctors: How Patient Feedback Makes a Difference

August 9, 2021

Woman with cup of coffee and typing a Google review for a doctor

When it comes to online review market share, Google is king. Google assists the smart consumer by providing everything they need to make an informed choice with ease – including Google reviews for doctors. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like.  Just as Google users consider a restaurant’s star ratings and… 

Filed Under: Reputation Management
Tagged With: doctors patient reviews, google reviews for doctors, healthcare marketing, marketing for doctors, Medical Online Marketing, online doctor reviews, online marketing for doctors, Online patient reviews, Online Reputation Management for Doctors, online reputation management., patient engagement, patient reviews, reputation management companies, reputation management for doctors
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Do Online and Video Testimonials/Reviews Really Help?

February 26, 2021

What your current and past patients have to say about you can speak volumes to potential patients. When it comes to recommending your medical practice to others, there is simply no better way to build trust among people who don’t know you yet than through word-of-mouth – which, these days, is often done over the… 

Filed Under: Testimonials
Tagged With: healthcare marketing, healthcare SEO, marketing for doctors, Medical Online Marketing, online marketing for doctors, Online patient reviews, online reputation management., patient engagement, reputation management for doctors, testimonials
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The Role of Social Media in Patient Engagement

April 18, 2018

Social Media marketing

Client communication and engagement is a must for any business – and the healthcare industry is no different. Increased patient engagement has been linked to better adherence to medical plans, reduced hospitalization, and higher revenues. However, effective engagement with patients means you need to “meet” them where they spend the most time. And today, that… 

Filed Under: Social Media
Tagged With: new patients, patient engagement, social media, social media for doctors, Social media marketing
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Healthcare Marketing Trends to Watch for in 2018

December 22, 2017

Healthcare Marketing Trends

With 2017 coming to a close, we’re taking a look at how healthcare marketing strategies will be evolving in 2018 and beyond. Here’s what we think will be some of the key trends: Reputation Management Research shows that more than 90% of people now read online reviews, which means that word of mouth is becoming… 

Filed Under: Healthcare Marketing
Tagged With: healthcare marketing, influencer marketing, marketing for doctors, patient engagement, reputation management for doctors, SEO for Doctors
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iHealthSpot Interactive is a medical website design and healthcare digital marketing agency. Our services include custom website design, logo design, online bill pay, search engine optimization (SEO), social media marketing, reputation management, listings management, patient education libraries for doctors, and paid advertising on Google and Facebook.