Client communication and engagement is a must for any business – and the healthcare industry is no different. Increased patient engagement has been linked to better adherence to medical plans, reduced hospitalization, and higher revenues. However, effective engagement with patients means you need to “meet” them where they spend the most time. And today, that…
With 2017 coming to a close, we’re taking a look at how healthcare marketing strategies will be evolving in 2018 and beyond. Here’s what we think will be some of the key trends: Reputation Management Research shows that more than 90% of people now read online reviews, which means that word of mouth is becoming…
Patients consider a number of factors, both practical and emotional, when choosing a healthcare provider. However, when they find someone they feel they can trust, all other factors suddenly become much less important. When it comes to establishing online trust for your healthcare practice, yes your site needs to have engaging content and yes compelling…
