patient engagement

5 Expert Medical Marketing Strategies for Practice Growth in 2022 

As we look ahead to what 2022 has in store for healthcare, we carry with us the realities of the past few years. So much has changed with how patient care is provided, but what remains is the presence of COVID-19, as new strains continue to emerge and present challenges for care delivery. Adaptability and creative solutions continue to be the… 

Filed Under: Healthcare Marketing
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Better Medical Website Design Earns Patient Trust

Updated post originally published 8/18/2017.  Though it is superficial, website visitors determine an organization’s trustworthiness based on how a site looks. A Stanford study on web credibility found that 75% of consumers factor website design to judge whether an establishment is credible.  Medical website design is not about vanity – it is what compels a site visitor to try your services!  More and more, prospective… 

Filed Under: Medical Website Design
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Google Reviews for Doctors: How Patient Feedback Makes a Difference

When it comes to online review market share, Google is king. Google assists the smart consumer by providing everything they need to make an informed choice with ease – including Google reviews for doctors. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like.  Just as Google users consider a restaurant’s star ratings and… 

Filed Under: Reputation Management
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Do Online and Video Testimonials/Reviews Really Help?

What your current and past patients have to say about you can speak volumes to potential patients. When it comes to recommending your medical practice to others, there is simply no better way to build trust among people who don’t know you yet than through word-of-mouth – which, these days, is often done over the… 

Filed Under: Testimonials
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The Role of Social Media in Patient Engagement

Client communication and engagement is a must for any business – and the healthcare industry is no different. Increased patient engagement has been linked to better adherence to medical plans, reduced hospitalization, and higher revenues. However, effective engagement with patients means you need to “meet” them where they spend the most time. And today, that… 

Filed Under: Social Media
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Healthcare Marketing Trends to Watch for in 2018

With 2017 coming to a close, we’re taking a look at how healthcare marketing strategies will be evolving in 2018 and beyond. Here’s what we think will be some of the key trends: Reputation Management Research shows that more than 90% of people now read online reviews, which means that word of mouth is becoming… 

Filed Under: Healthcare Marketing
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