reputation management for doctors

5 Expert Medical Marketing Strategies for Practice Growth in 2022 

As we look ahead to what 2022 has in store for healthcare, we carry with us the realities of the past few years. So much has changed with how patient care is provided, but what remains is the presence of COVID-19, as new strains continue to emerge and present challenges for care delivery. Adaptability and creative solutions continue to be the… 

Filed Under: Healthcare Marketing
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Google Reviews for Doctors: How Patient Feedback Makes a Difference

When it comes to online review market share, Google is king. Google assists the smart consumer by providing everything they need to make an informed choice with ease – including Google reviews for doctors. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like.  Just as Google users consider a restaurant’s star ratings and… 

Filed Under: Reputation Management
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6 Ways to Leverage Your Medical Website to Reengage Patients Post COVID-19

It’s been well-publicized that retailers and restaurants were hit hard financially throughout the pandemic. If you are a healthcare provider, you also know a lesser-discussed casualty of COVID-19 is the medical practice – where they either experienced months of little revenue or had to temporarily close their doors. At the beginning of COVID-19, patients were… 

Filed Under: Medical Website Design
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Do Online and Video Testimonials/Reviews Really Help?

What your current and past patients have to say about you can speak volumes to potential patients. When it comes to recommending your medical practice to others, there is simply no better way to build trust among people who don’t know you yet than through word-of-mouth – which, these days, is often done over the… 

Filed Under: Testimonials
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Why Online Medical Marketing Is a Must-Have for Your Medical Practice Website

Healthcare professionals can leverage online medical marketing to reach your target customers in their preferred channel. Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. Once a patient finds you, they are looking to engage with you and to seek specific information online about your services. This is… 

Filed Under: Online Marketting
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A Guide to Online Reputation Management (ORM) for Doctors

Sure, it may seem that what is said about you online may be out of your control – but it’s not. What doctors do, or don’t do, in response to online patient reviews can make a big difference. Before you can do anything, of course, you need to be aware of what reviews exist and… 

Filed Under: Healthcare Marketing, Online Marketting, Reputation Management
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Earning Your Stripes (And Stars): Why Health Care Providers Should Care About Reputation Management

Chelimar Miranda, VP of Operations at iHealthSpot, discusses the importance of a good online reputation for doctors: Before the age of the internet, word of mouth was king. Whether a person needed a recommendation for a pediatrician or handyman, they would simply bend the ear of a neighbor or coworker. However, as technology becomes increasingly… 

Filed Under: Chelimar Miranda, VP of Operations, Reputation Management
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Healthcare Marketing Trends to Watch for in 2018

With 2017 coming to a close, we’re taking a look at how healthcare marketing strategies will be evolving in 2018 and beyond. Here’s what we think will be some of the key trends: Reputation Management Research shows that more than 90% of people now read online reviews, which means that word of mouth is becoming… 

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Online patient reviews: A must-have tool for medical practices

If you’ve Googled yourself or your practice lately, you’ve probably noticed star ratings associated with your name. Reviews of businesses are now common-place and medical practices and their providers are no different. An industry report was released in November 2014 by SoftwareAdvice.com, detailing the latest trends in online patient reviews for doctors.  Highlights from the… 

Filed Under: Online Marketting, Reputation Management
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