Websites for doctors must make a good impression to potential patients who are looking for medical providers. Over 70% of people looking for healthcare providers start their search online and form their first impression based on a medical practice website. The first impression of your practice will be based simply on the look, feel, and…
Blogging is an effective medical online marketing tool and an important part of a medical practice website. Blog posts will not only expand your online presence and promote your practice, but they can also enhance your organic search rankings. If done properly, effective blogs will get your healthcare website noticed by propelling your content to…
With social norms around the use of technology continuing to change, a healthcare practice website is a critical source of business. For example, more people than ever before are using the internet to learn about products and services – including medical and dental care. The latest data show that the number of internet users around…
As a medical professional, how do you effectively promote your medical practice in a COVID-19 world? The world changed in 2020. Not a corner of the globe remains untouched by the COVID-19 pandemic. And while U.S. states begin to reopen, cautiously, American business owners struggle with how to do so safely. Nowhere is this more…
Medical search engine optimization (SEO) is a highly effective, low-cost way to promote your medical practice. For many healthcare professionals, the main goal of SEO for doctors is to drive a consistent stream of new patients who are looking for the medical services you provide. This allows for consistent growth in the numbers of new…
With so many of us under a “safer-at-home” order due to the COVID-19 coronavirus pandemic, many people are choosing to forgo their normally scheduled doctor wellness visits. Many elective procedures are mandated to be canceled as well. Therefore, healthcare professionals across the country are finding that they have a lot of extra time on their…
A new year is upon us – and with it, new opportunities for your medical practice to thrive through new methods of patient acquisition and retention. The challenge, however, is to compete in a crowded field where patient satisfaction and loyalty must constantly be earned. While old-school marketers continue to bombard consumers with advertisements for…
What a Physician’s Website in 2019 Must Have It’s not enough anymore to be the best physician in your field – even if you have patients and peers who can vouch for it. In this crazy, fast-paced internet-driven world, you also need to stand out from the crowd online. And that means a medical website design that…
Search engine optimization (SEO) is a necessity for modern businesses of all kinds, including medical practices. Doctors previously only had to advertise in the Yellow Pages, but now it’s imperative to have a website that patients can find easily via the various search engines, such as Yahoo and Google.
With 2017 coming to a close, we’re taking a look at how healthcare marketing strategies will be evolving in 2018 and beyond. Here’s what we think will be some of the key trends: Reputation Management Research shows that more than 90% of people now read online reviews, which means that word of mouth is becoming…
