The American Dental Association estimates that there are about 61 dentists per 100,000 citizens, with only 63% of citizens seeing a dentist each year. If your practice is in a densely populated area, odds are there are many dental offices nearby for patients to choose from. So, what can a dental practice do to stand…
SEO for Doctors
Ways to Improve Local SEO For Medical Practices
Everything a patient needs to find a new provider (and with confidence) fits in the palm of their hand. Growth-minded medical practices are conscious of how patients search online and what they see when they do. Where your practice isn’t showing up in healthcare local SEO (search engine optimization), you can be sure the competition…
Dental SEO: 6 Tips to Be Found in Google Search
If you Google terms like “dental services” or “dentist near me” what do you see? If you notice that other dentists in the area show up but not your practice, this is probably not by chance. These dental practices are likely to have measures in place to win Google’s favor in search. To show up in…
6-Point Medical Practice Marketing Plan to Amplify Your Growth
With patient care at the center of your practice, you may not think about marketing all that much. But for those new practices looking to have a strong launch, or established ones itching to increase patient volume, revisiting practice marketing strategies and creating a medical practice marketing plan is essential to reaching these goals. You…
Basics of Healthcare Marketing: The Power of Branding
When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the…
Why A Healthcare Website to Gain New Patients Is Imperative
Updated from the original article posted June 15, 2020. The latest data shows that the number of active internet users in the US has finally surpassed 300 million, and 61% of patients surveyed use the internet to find a healthcare provider. As the world of healthcare evolves, medical practices face new competitive threats. For this reason, having a robust online presence is more important than ever. For medical practice growth, an effective healthcare website design is essential to nurture…
8 Ways Today’s Medical Website Design Impacts Patient Choice
Updated from original article posted November 15, 2019. Without stepping through your doors, patients cannot know what is special about your medical practice. Medical website design is how you show prospective patients what your practice has to offer and the level of care they can expect when they come in for a visit. Think about…
What a Medical Website Design Needs to Have in 2021
As we rebound from the pandemic impact of 2020, patients are ready to reengage with routine healthcare. Many will be searching for a new doctor, and the vast majority of healthcare consumers do online research before they choose to book with a doctor. How your medical website design stacks up against the competition has a…
Why You Should Modernize Your Healthcare Website
The old saying, “If it’s not working for you, it’s working against you,” has never been truer than with your medical website. The modern-day healthcare consumers turn to Google for most of their healthcare questions and to seek services, so if you don’t have your ducks in a row, your competitors are going to acquire…
6 Ways to Leverage Your Medical Website to Reengage Patients Post COVID-19
It’s been well-publicized that retailers and restaurants were hit hard financially throughout the pandemic. If you are a healthcare provider, you also know a lesser-discussed casualty of COVID-19 is the medical practice – where they either experienced months of little revenue or had to temporarily close their doors. At the beginning of COVID-19, patients were…