Healthcare professionals can leverage online medical marketing to reach your target customers in their preferred channel. Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. Once a patient finds you, they are looking to engage with you and to seek specific information online about your services. This is…
As a medical professional, how do you effectively promote your medical practice in a COVID-19 world? The world changed in 2020. Not a corner of the globe remains untouched by the COVID-19 pandemic. And while U.S. states begin to reopen, cautiously, American business owners struggle with how to do so safely. Nowhere is this more…
With so many of us under a “safer-at-home” order due to the COVID-19 coronavirus pandemic, many people are choosing to forgo their normally scheduled doctor wellness visits. Many elective procedures are mandated to be canceled as well. Therefore, healthcare professionals across the country are finding that they have a lot of extra time on their…
A new year is upon us – and with it, new opportunities for your medical practice to thrive through new methods of patient acquisition and retention. The challenge, however, is to compete in a crowded field where patient satisfaction and loyalty must constantly be earned. While old-school marketers continue to bombard consumers with advertisements for…
Client communication and engagement is a must for any business – and the healthcare industry is no different. Increased patient engagement has been linked to better adherence to medical plans, reduced hospitalization, and higher revenues. However, effective engagement with patients means you need to “meet” them where they spend the most time. And today, that…
Working with different healthcare practices across the US has given us a ton of respect for what some doctors do to go the extra mile for patients. Not only are doctors seeing dozens of patients every day, but they are building relationships and opening the lines of communication in new ways. For example, patients can…
Do you know how to get the most out of social media for your business? In the healthcare industry, it may seem like social media is optional, but truly, social media marketing is essential for all industries if you ask me. Nowhere else on the web can you interact with prospective and existing patients like you…
We get a lot of questions about social media from doctors, nurse practitioners, and other healthcare professionals. Here are some of the most common. What are the best social networks for healthcare professionals? Facebook, Twitter, and LinkedIn. Some doctors also use Pinterest. Of these, the best network for our clients is Facebook. There are over…
