The American Dental Association estimates that there are about 61 dentists per 100,000 citizens, with only 63% of citizens seeing a dentist each year. If your practice is in a densely populated area, odds are there are many dental offices nearby for patients to choose from. So, what can a dental practice do to stand…
social media for doctors
Essential Guide to Social Media Marketing for Dental Practices
Social media marketing for dental practices is a key component of a dentist’s communication strategy. Many patients procrastinate or forgo dental care for several different reasons, and a broad approach that includes dental marketing is an effective way to address this issue with both current and prospective patients. Social media is many things, and people…
6-Point Medical Practice Marketing Plan to Amplify Your Growth
With patient care at the center of your practice, you may not think about marketing all that much. But for those new practices looking to have a strong launch, or established ones itching to increase patient volume, revisiting practice marketing strategies and creating a medical practice marketing plan is essential to reaching these goals. You…
6 Ways to Leverage Your Medical Website to Reengage Patients Post COVID-19
It’s been well-publicized that retailers and restaurants were hit hard financially throughout the pandemic. If you are a healthcare provider, you also know a lesser-discussed casualty of COVID-19 is the medical practice – where they either experienced months of little revenue or had to temporarily close their doors. At the beginning of COVID-19, patients were…
8 Signs It’s Time to Update Your Physician Website
The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time for an updated doctor website design and fresh content. The following are eight key signs which indicate it’s time to make those changes and…
Why Online Medical Marketing Is a Must-Have for Your Medical Practice Website
Healthcare professionals can leverage online medical marketing to reach your target customers in their preferred channel. Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. Once a patient finds you, they are looking to engage with you and to seek specific information online about your services. This is…
4 Ways to Communicate With Patients and Promote Your Medical Practice in a COVID-19 World
As a medical professional, how do you effectively promote your medical practice in a COVID-19 world? The world changed in 2020. Not a corner of the globe remains untouched by the COVID-19 pandemic. And while U.S. states begin to reopen, cautiously, American business owners struggle with how to do so safely. Nowhere is this more…
Why It’s Important to Build Your Online Medical Marketing Strategy Now!
With so many of us under a “safer-at-home” order due to the COVID-19 coronavirus pandemic, many people are choosing to forgo their normally scheduled doctor wellness visits. Many elective procedures are mandated to be canceled as well. Therefore, healthcare professionals across the country are finding that they have a lot of extra time on their…
How to Maintain Relationships with Your Patients in 2020
A new year is upon us – and with it, new opportunities for your medical practice to thrive through new methods of patient acquisition and retention. The challenge, however, is to compete in a crowded field where patient satisfaction and loyalty must constantly be earned. While old-school marketers continue to bombard consumers with advertisements for…
The Role of Social Media in Patient Engagement
Client communication and engagement is a must for any business – and the healthcare industry is no different. Increased patient engagement has been linked to better adherence to medical plans, reduced hospitalization, and higher revenues. However, effective engagement with patients means you need to “meet” them where they spend the most time. And today, that…