Chelimar Miranda, VP of Operations at iHealthSpot, discusses the importance of a good online reputation for doctors:
Before the age of the internet, word of mouth was king. Whether a person needed a recommendation for a pediatrician or handyman, they would simply bend the ear of a neighbor or coworker. However, as technology becomes increasingly more accessible, online reviews supplant the need for these endorsements, placing a world of importance on obtaining favorable web reviews. According to research, more than 90% of local customers (and potential patients) do their due diligence online before stepping into your office.
In my role of spearheading digital marketing and website production departments for iHealthSpot, I’ve seen this shift firsthand.