The Comprehensive Healthcare Digital Marketing Services You Need, All in One Place
Accelerate Medical Practice Growth with a Comprehensive Digital Marketing Solution
You may be wondering if your medical practice can get new patients by just using one or two digital healthcare marketing services such as paid ads, social media management, or building up online ratings.
Because today’s digitally engaged patient thinks like consumer, healthcare is more competitive than ever, so a robust digital outreach strategy must fire on all cylinders to market medical practices and reach new patients. To get the best return on investment for your digital marketing, it needs to go the distance, reaching your target audience wherever they go online.
What Does an All-In-One Digital Marketing Solution Include?
Like a car, you can’t go anywhere without all four wheels and an engine. Our complete digital marketing solution works together to maximize your online reach and help you win new patients.
Engaging Website Design
A fresh new website built with a mobile first design for an optimal digital patient experience
Rank at the top of Google with Search Engine Optimization
Website best practices optimized for target keywords to ensure your new website ranks at the top of search results
Accelerate website visits with Pay Per Click Ads
Paid placement in Google search and Facebook provides results faster than SEO and is a must in many markets
Essential Social Media Presence
An active Facebook account promotes trust in medical practices needed to persuade patients in your local geography
Powerful Online Ratings and Reviews
Build up practice reviews to bring up average star ratings, often the deciding factor for patient choice
Drive local search through your Google Business Profile
Get a practice listed in all relevant directories with accurate information so that no opportunity to reach patients is lost
How Full-Scale Digital Marketing Solutions Build
SUCCESSFUL ONLINE REACH FOR MEDICAL PRACTICES
SYSTEMATIC PATIENT ACQUISITION
Covering all the essentials of the patient’s journey online, our practice marketing solution is a new patient acquisition machine. We leverage all the core essential channels to bring new patients to a site created specifically for your unique practice brand.
PATIENT ENGAGEMENT
To engage patients, you must think like a patient, and the digitally oriented patient thinks like a consumer. Our website design, and social media engagement, caters to the patient experience by establishing credibility through content, compelling action through clear messaging, and providing convenience through enhanced user experience.
ONGOING STRATEGY REFINEMENT
Accountability is a key factor for maximizing results. Digital marketing is never a static initiative, so we track ongoing performance and provide monthly check-ins. To responsibly manage your investment in digital marketing, our teams address any performance issues and adjust to optimize results.
Benefits of a “One Stop Shop” Healthcare Digital Marketing Agency
When you hire one agency to cover all your digital healthcare marketing services, you save time, money, and avoid fragmentation. Working with an agency that specializes in healthcare is ideal as the team understands your business and industry better than the typical marketing agency.
Focused – With our consolidated services, you have one agency looking out for your best interests overall, working to ensure that you are getting the best return on your investment.
Integrated – One medical marketing agency managing all the components has the unique advantage of utilizing a system that makes sure all parts work together effectively.
Simplified – With a centralized marketing service, you won’t be keeping track of multiple services, taking up more time and energy than necessary, nor will you have to allocate funds to hire a marketing team.
Cost-effective – Save money with a bundled service as hiring services individually can add up to much more than you need to spend.
Accountability – An agency offering a cohesive digital marketing solution means you don’t have separate entities pointing the finger at one another when something isn’t working. Instead, we work together to resolve issues that thwart your success.
Latitude – Changes to your digital marketing strategy and budget can be adjusted as needed, with oversight into how these shifts will impact other aspects of your overall initial plan.
How Comprehensive Healthcare Marketing Services Work to Grow Your Practice
Central to your digital marketing strategy is a website optimized for the patient experience, making it easy for potential patients so they are less likely to leave your site and never return. A website from iHealthSpot is designed to convert and retain patients effectively.
However, simply having a website is not enough; you must drive visitors to it. Search engine optimization (SEO) and pay-per-click (PPC) advertising work together to increase your practice's visibility in search results. SEO ensures a long-term position, while PPC offers faster results with higher placement on Google.
Beyond website traffic, patients rely on other sources to evaluate medical practices. To expand your online reach and build trust, we utilize a steady flow of social media posts on behalf of your practice, drive patient reviews to enhance your online reputation, and optimize your Google Business Profile to perform in “physician near me” searches.
What Our Customers Are Saying
"From contracting to planning, development to review and go-live, the iHealthSpot team was professional, timely, and communicative. They followed through on every promise, and they were very upfront at each stage, so we knew what to expect. We are extremely pleased with the look and functionality of our website.”
Jim P. Kidd, CMPE, CEO
St. Peters Bone and Joint Surgery, Inc.
