Some medical practices will survey new patients to learn how they found them. With direct referrals on the decline and patients finding online care options on the rise, having “Google search” selected on the patient survey is a positive sign of a strong online presence. Practice managers who have asked how to be found in…
Google is a monster digital marketing tool, and its power cannot be denied – when looking at paid vs organic search, which is better for your practice? Research confirms that: Google processes more than 100,000 search queries per second More than 8.5 billion Google searches happen every day, while Bing has just over a billion…
If you have ever – out of curiosity – Googled the name of your own medical practice, you may have seen directory listings in the search results. You may have wondered how it ended up there, especially when your practice never initiated it. The reason you see these business directory listings for your medical practice…
Medical practices across the country have learned that they must strengthen their online presence to keep up with the competition. Thanks to mobile technology, patients have everything they need to choose a new provider in the palm of their hands. The question is, will patient searches show your practice, or your competitor’s? While there are…
Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. In fact, it is estimated that Google processes 6.75 billion healthcare-related queries per day. Connecting with today’s patients means meeting them where they make decisions – online. Digital marketing for medical practices is the vehicle to engage…
Today’s healthcare consumer expects convenient options for accessing health information, and to do so by a mobile device is increasingly in demand. For many consumers, mobile devices have replaced a home computer and patients in this circumstance rely on a mobile device to take care of healthcare matters and find a doctor. Mobile website design…
If your staff is spending hours on the phone scheduling appointments for patients, then an online appointment scheduler may be a wise alternative to modernize the patient experience. Like any other investment, you should make sure your online appointment scheduling tool platform provides maximum value for your practice. Features to look for include: Seamless…
If you think your orthopedic practice doesn’t need to be on social media, think again. Nearly 90 percent of adults in the US use social media to search for health information. If not yet included, platforms such as Facebook, Twitter, and Instagram should be part of your overall orthopedics marketing strategy. Understanding Your Social Media…
According to a survey from Doctor.com, 61.4% of healthcare consumers go online to find a new provider and nearly 83% of these consumers will use Google for those searches. Because PPC ads tend to float to the top of Google search results, gaining this placement can help patients find you more quickly and ahead of…
In today’s competitive healthcare environment, having a basic, generic website is not enough. Your website is often the first touchpoint with patients and referring physicians – and as they say, you do not get a second chance to make a first impression. Your website needs to be inviting and intuitive. Visitors should be able…
