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Digital Marketing Tips for Your Medical Practice

Blog

How Healthcare Consumerism Impacts the Patient Journey

January 27, 2023

women looking for medication

The rivalry between eCommerce and traditional brick-and-mortar merchants not only changed the way we shop but also influenced how we function in everyday life. The instrumental role of mobile technology must also be acknowledged for its part in this transformation. Many industries outside of the retail market experienced the effects of these shifts, including the… 

Filed Under: General, Healthcare Marketing, Listings management, Medical Practice, Online Bill Pay, Patient Education
Tagged With: Attract patients, Health care spending, healthcare marketing, healthcare SEO, Healthcare website, Medical bills, patient engagement, patient trust
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Why Online Reputation for Doctors is a Priceless Asset

January 26, 2023

Online reputation

On a grand scale, word of mouth doctor referrals have been replaced with internet browsing. Instead of asking a trusted neighbor or family friends, patients now look online for patient feedback, including social media and online reviews. In fact, the 2022 Healthcare Trends Report revealed that 72 percent of consumers read online ratings and reviews… 

Filed Under: General, Listings management, Medical Practice, Online Business Directories, Online Marketing, Reputation Management, Testimonials
Tagged With: healthcare marketing, Healthcare website, Medical Practice, Online patient reviews, online reputation management., patient reviews, reputation management, reputation management for doctors, social media, social media management
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Patient Journey Examples to Steer Your Digital Strategy

January 19, 2023

Happy Patient

Today’s healthcare patient journey is much different than it was just a few decades ago. Individuals now begin their patient care journey online, gathering information from multiple digital sources. At every step, patients experience touchpoints, from their first encounter with your website to reading online reviews and on to their experiences as a new patient…. 

Filed Under: General, Medical Practice, Medical Website Design Blogs, Online Marketing, Social Media
Tagged With: digital marketing, healthcare marketing, Marketing, medical search engine optimization, patient engagement, social media management
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How Providing Educational Resources Cultivates a Better Patient Experience

January 12, 2023

Smiling Dr.

As patients act more like consumers, they assume more control over their medical decisions. Having a patient population that is more engaged in care planning works in the provider’s favor when it leads to better care outcomes. Being proactive to educate your patients on their health matters can help encourage patient engagement and demonstrate your… 

Filed Under: General, Healthcare Marketing, Medical Practice, Patient Education, Reputation Management
Tagged With: healthcare marketing, Medical Practice, patient education library, patient engagement, patient reviews, reputation management
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The Beginners Social Media Strategy Guide for Medical Practices

January 10, 2023

Does it matter if a medical practice actively participates in social media? Platforms like Facebook and TikTok are predominantly viewed as a source of entertainment, but there is more to it. For many, social media is a primary source for information, creating an opportunity for healthcare organizations of all kinds to be a source of credible… 

Filed Under: General, Healthcare Marketing, Medical Practice, Medical Website Design Blogs, Mobile Website Design, Online Business Directories, Online Marketing, PPC, Seo, Social Media
Tagged With: digital marketing, digital marketing agency, Healthcare website, Medical Online Marketing, Online Marketing, social media, Social media marketing
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Dental Marketing Strategies to Revitalize Your Practice

January 5, 2023

a dentist working with a patient in their dental practice

How many dentists do patients have to choose from in your area? It has been reported that for every 1,639 people, there is one dentist. Some dentists will have more competitors in their area than others, but promoting your dental practice is how any dental practice can stand out in the local market.  Tools for… 

Filed Under: Healthcare Marketing
Tagged With: custom medical website design, dental internet marketing, dental marketing, dental practice marketing, dental seo marketing, dental seo services, dental website design, digital marketing for dentists, marketing for dentists, marketing for doctors, medical marketing, online marketing for doctors, Online Medical Directories, seo for dentists, websites for dentists, websites for doctors
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Grow Your Medical Practice Through Digital Marketing in 2023

December 20, 2022

Digital Marketing

Doctors and medical practice managers in crowded markets soon realize how hard it can be to stand out from the pack and attract new patients. Meanwhile, some practices don’t yet realize how much they could grow their patient base if they would only invest in building an online presence.   With digital marketing, you can grow… 

Filed Under: Healthcare Marketing, Medical Practice, Online Business Directories, Online Marketing, PPC, Seo, Social Media, Website Design
Tagged With: custom medical website design, digital marketing, healthcare marketing, healthcare SEO, healthcare website design, Medical SEO, Online Marketing, Search engine optimization, Social media marketing
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The Essential Website Design Features List for Medical Practices

December 14, 2022

A doctor in an office looking at a tablet

When in search of a new doctor, most healthcare consumers do their homework before they decide to schedule a new patient appointment. In fact, a recent survey found that 80% of respondents use the internet for healthcare-related searches. This means that your website design plays a critical role in attracting new patients by how well… 

Filed Under: Healthcare Marketing, Medical Practice, Medical Website Design Blogs
Tagged With: blogs, custom medical website design, healthcare SEO, Healthcare website, healthcare website design, Medical SEO, medical website deisgn, orthopedic medical websites, patient portals, SEO for Doctors, websites for doctors, websites for orthopedic doctors, Websites for Physicians
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Why Medical SEO Is Important for Your Practice: 3 Reasons

December 1, 2022

medical search engine optimization - seo for doctors - healthcare seo optimization

Some medical practices will survey new patients to learn how they found them. With direct referrals on the decline and patients finding online care options on the rise, having “Google search” selected on the patient survey is a positive sign of a strong online presence.   Practice managers who have asked how to be found in… 

Filed Under: Seo
Tagged With: digital marketing, healthcare SEO, marketing for doctors, Medical Online Marketing, Medical Websites, Online Marketing, Search engine optimization, seo, SEO for Doctors, websites for doctors
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Paid vs Organic Search: Which Is Better for Your Practice?

November 17, 2022

Person looking on their laptop on a search engine

Google is a monster digital marketing tool, and its power cannot be denied – when looking at paid vs organic search, which is better for your practice? Research confirms that:  Google processes more than 100,000 search queries per second  More than 8.5 billion Google searches happen every day, while Bing has just over a billion… 

Filed Under: Online Marketing, PPC, Seo
Tagged With: healthcare marketing, healthcare SEO, marketing for doctors, medical marketing, Medical Online Marketing, medical search engine optimization, Medical SEO
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