Presented by iHealthSpot via Medical Advantage, this orthopedic webinar provides a brief on the current state of the orthopedic industry. Moderated by Vice President of Marketing, Bill Riley, this discussion lays out a context for key changes observed in market and how they correlate to digital marketing initiatives. Executive Consultant Michael Justice and Campaigns Manager
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Your Guide to SEO for Orthopedics and Quality Content Creation
Specialty providers are waking to the reality that referrals are no longer a guarantee for bringing in a steady stream of qualified leads. Search engine optimization (SEO) is an essential part of an orthopedic digital marketing solution as it enhances your search visibility long term. This blog is your guide to orthopedic SEO marketing strategy
Read MoreThe Blueprint for Healthcare Digital Advertising
In the fast-paced digital landscape of today, paid advertising – also known as paid search – has emerged as a powerful accelerator for healthcare brands. The immense reach and targeting power of well-equipped platforms such as Google Ads and Facebook Ads makes this an effective tool for many industries, including healthcare. Who Benefits from Healthcare
Read MoreWhy Your Practice Needs an Online Appointment Scheduler
What’s great about self-serve scheduling or submitting an appointment request form online is that patients can get on the schedule no matter the time — even 11 at night or on the weekend. In the hectic life of the modern patient, the ability to make appointments online has ceased to be a luxury and is now the norm.
Read MoreThe Ultimate List of Medical Website Design Features Your Practice Needs for Success
With the internet being the first stop for most patients when searching for healthcare solutions, your website provides the perfect platform to showcase what makes your practice the better option. Without features, websites are not interactive and lack the power to engage and compel patients to action. User Experience The user experience (UX) of your
Read MoreWhy It’s important to have a HIPAA complaint website
Patients are more empowered than ever to make informed healthcare decisions with on demand access to countless resources online. With this convenience, there is a catch. Patients may share personal data without realizing it. or lack understanding of the risks involved. Responsible handling of patient health information (PHI) security must include considerations for a medical
Read MoreiHealthSpot Unveils New Website Design and Rebranding
Demonstrating Leadership in Digital Healthcare Marketing Best Practices [Novi, Michigan, 8/7/2023] – iHealthSpot, a leading full-services healthcare marketing agency, proudly presents the much-anticipated launch of a website redesign and rebrand. iHealthSpot is leading by example with a fresh new look of its own, after helping nearly 600 healthcare brands improve their digital appeal. The redesigned
Read MoreWhat is the Cures Act?
The 21st Century Cures Act, also known as the Cures Act, is an important piece of legislation that has a direct impact on healthcare professionals in the United States. The law is intended to improve the lives of patients by increasing access to new treatments and therapies. Policies like the Cures Act encourage medical practices
Read MoreMaximizing Marketing ROI: Best Practices for Managing Incoming Leads
Medical practices invest in digital marketing for a number of reasons, such as creating awareness of new services, new staff members, and to drive appointment volumes. The outcome of a successful marketing campaign is ample new patient leads, but the true ROI hinges on how your staff catches and responds to the inbound requests. The
Read MoreOrthopedic Website Design to Establish Your Practice as the Top Choice in Specialty Care
With a patient-centered orthopedic website design, your practice reassures patients they will get the relief and quality rehabilitative care they need. Your investment in an excellent website experience for patients also should demonstrate why your practice is the best choice. With the increasing influence of digital marketing on a patient’s care decisions, having a compelling
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