Digital Marketing Tips for Your Medical Practice

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Dental Marketing Strategies to Revitalize Your Practice in 2022

In 2020, many routine care visits were canceled due to COVID-19 precautions, including dental visits. The good news is that in 2021, dental practices report that over half of patients are looking to resume dental services. Will dental marketing strategies help your practice recovery? Digital marketing is an effective solution for the following scenarios:  Ongoing communication about COVID-19.  Rebounding from dips in patient volume.  Recruiting more staff… 

Filed Under: Healthcare Marketing
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Why Update Medical Practice Online Directory Listings?

Updated from the original article posted March 06, 2020    A survey from Doctor.com reveals that nearly half of healthcare consumers avoid providers with incomplete online listings. So, it works best when a patient can find complete and accurate information about your medical practice, no matter what online directory they use.  But did you know that optimizing online directories for… 

Filed Under: Healthcare Marketing, Listings management, Online Business Directories
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Basics of Healthcare Marketing: The Power of Branding

When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the… 

Filed Under: Healthcare Marketing
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Why A Healthcare Website to Gain New Patients Is Imperative

Updated from the original article posted June 15, 2020.  The latest data shows that the number of active internet users in the US has finally surpassed 300 million, and 61% of patients surveyed use the internet to find a healthcare provider. As the world of healthcare evolves, medical practices face new competitive threats. For this reason, having a robust online presence is more important than ever. For medical practice growth, an effective healthcare website design is essential to nurture… 

Filed Under: Medical Website Design
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Why Upgrading Your Medical Practice Website Is Vital to Retaining Patients

Updated from the original article posted November 22, 2019 Some healthcare providers set up their medical practice websites once and assume their work is done, but websites actually require ongoing attention to be most effective. The thought and care you put into what patients want from a website can attract new patients and help you… 

Filed Under: Medical Website Design
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8 Ways Today’s Medical Website Design Impacts Patient Choice

Updated from original article posted November 15, 2019. Without stepping through your doors, patients cannot know what is special about your medical practice. Medical website design is how you show prospective patients what your practice has to offer and the level of care they can expect when they come in for a visit. Think about… 

Filed Under: Healthcare Marketing, Medical Website Design
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5 Reasons Why You Shouldn’t Use a DIY Website Builder

Updated post originally published 9/22/2017.  Wix, Squarespace, and GoDaddy are well-known do-it-yourself website builders and are advertised everywhere. These drag-and-drop platforms are a tempting shortcut to set up a website as it generally takes no more than a day rather than the months needed for a custom medical website design-build. (We know it’s worth the… 

Filed Under: Medical Website Design
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Better Medical Website Design Earns Patient Trust

Updated post originally published 8/18/2017.  Though it is superficial, website visitors determine an organization’s trustworthiness based on how a site looks. A Stanford study on web credibility found that 75% of consumers factor website design to judge whether an establishment is credible.  Medical website design is not about vanity – it is what compels a site visitor to try your services!  More and more, prospective… 

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Google Reviews for Doctors: How Patient Feedback Makes a Difference

When it comes to online review market share, Google is king. Google assists the smart consumer by providing everything they need to make an informed choice with ease – including Google reviews for doctors. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like.  Just as Google users consider a restaurant’s star ratings and… 

Filed Under: Reputation Management
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What a Medical Website Design Needs to Have in 2021

As we rebound from the pandemic impact of 2020, patients are ready to reengage with routine healthcare. Many will be searching for a new doctor, and the vast majority of healthcare consumers do online research before they choose to book with a doctor. How your medical website design stacks up against the competition has a… 

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