Updated from the original article posted November 22, 2019 Some healthcare providers set up their medical practice websites once and assume their work is done, but websites actually require ongoing attention to be most effective. The thought and care you put into what patients want from a website can attract new patients and help you…
Updated from original article posted November 15, 2019. Without stepping through your doors, patients cannot know what is special about your medical practice. Medical website design is how you show prospective patients what your practice has to offer and the level of care they can expect when they come in for a visit. Think about…
Updated post originally published 9/22/2017. Wix, Squarespace, and GoDaddy are well-known do-it-yourself website builders and are advertised everywhere. These drag-and-drop platforms are a tempting shortcut to set up a website as it generally takes no more than a day rather than the months needed for a custom medical website design-build. (We know it’s worth the…
Updated post originally published 8/18/2017. Though it is superficial, website visitors determine an organization’s trustworthiness based on how a site looks. A Stanford study on web credibility found that 75% of consumers factor website design to judge whether an establishment is credible. Medical website design is not about vanity – it is what compels a site visitor to try your services! More and more, prospective…
When it comes to online review market share, Google is king. Google assists the smart consumer by providing everything they need to make an informed choice with ease – including Google reviews for doctors. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like. Just as Google users consider a restaurant’s star ratings and…
As we rebound from the pandemic impact of 2020, patients are ready to reengage with routine healthcare. Many will be searching for a new doctor, and the vast majority of healthcare consumers do online research before they choose to book with a doctor. How your medical website design stacks up against the competition has a…
The old saying, “If it’s not working for you, it’s working against you,” has never been truer than with your medical website. The modern-day healthcare consumers turn to Google for most of their healthcare questions and to seek services, so if you don’t have your ducks in a row, your competitors are going to acquire…
It’s been well-publicized that retailers and restaurants were hit hard financially throughout the pandemic. If you are a healthcare provider, you also know a lesser-discussed casualty of COVID-19 is the medical practice – where they either experienced months of little revenue or had to temporarily close their doors. At the beginning of COVID-19, patients were…
Ann Arbor, Michigan—April 27, 2021—Medical Advantage, a national healthcare consulting firm and a business unit of the TDC Group of companies (TDC Group, the nation’s largest physician-owned provider of insurance, risk management, and healthcare practice improvement solutions), announced today its acquisition of iHealthSpot Interactive (Greenacres, FL), a leading healthcare marketing firm. iHealthSpot Interactive is a…
The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time for an updated doctor website design and fresh content. The following are eight key signs which indicate it’s time to make those changes and…
