Healthcare Facilities Reach More Patients with iHealthSpot RESULTS With iHealthSpot, this hospital system achieved the following key results: LAUNCHED eight new websites for additional locations EXPANDED online reach across multiple locations in two states IMPROVED Google ranking with SEO and website optimization OVERVIEW This private health corporation has been providing patients comprehensive, quality care at
Read More
In a recent episode from Hedy & Hopp’s podcast, “We Are, Marketing Happy,” Miranda Ochsner, Hedy & Hopp’s Director of Paid Media, joins Jenny for a discussion on identifying the best media mix for your organization. At H&H, we collaborate with clients spanning various budget ranges—from below $10,000 to above $1,000,000. Our recommendations for media
Read More
As part of our recent acquisition by Hedy & Hopp, we’re excited to continue sharing valuable content. A recent episode from Hedy & Hopp’s podcast, “We Are, Marketing Happy,” dives into the essentials of dashboards. Whether you’re new to dashboards or looking to refine your approach, this episode is designed to help you navigate the
Read More
Hedy & Hopp is a full-service, fully healthcare marketing agency that specializes in working with larger regional payors and providers. We’re excited about this acquisition and the expanded capabilities it will allow us to offer to our clients. Learn more about the acquisition here.
Read More
Healthcare marketing campaigns are strategic initiatives aimed at promoting medical services, engaging patients, and elevating the brand of your practice. Executing a well-planned marketing campaign offers numerous benefits including increased patient engagement, enhanced patient experience, and improved patient retention. These outcomes drive the growth and success of your practice as your brand builds a reputation
Read More
In today’s consumer-driven digital world, having a visually appealing website that seamlessly functions across all devices is no longer the exception, it’s the rule. Enter responsive web design— an enhancement that ensures your practice’s “digital front door” meets the expectations of digitally-savvy patients, whether they’re browsing on a desktop, tablet, or mobile phone. The Fundamentals of the
Read More
Having a responsive web design is a core element of an effective online presence for a medical practice. By furnishing a website that functions optimally for all devices and screen sizes, you provide a satisfactory user experience that nurtures your brand and leaves a favorable impression on potential patients. This article explores the five key
Read More
In today’s digital age, ensuring ADA website accessibility for your medical practice’s website is not optional – It’s a regulatory obligation. However, despite existing guidelines, there’s still a degree of ambiguity surrounding compliance for websites. This article covers the essential requirements and best practices to help your medical practice navigate how to best facilitate digital
Read More
From persuading consumers to move forward with becoming a new patient, to continuing to be a central hub for engagement, your medical practice website is more than just a digital brochure; it’s part of the patient journey. This article offers practical strategies to assess and improve website performance, maximizing its effectiveness for your healthcare business
Read More
The average consumer will spend around three hours on a mobile device every day. As users become acclimated to mobile-first technology, they take for granted the intuitive user experience (UX) design that simplifies daily tasks. One of the core elements of UX design on a mobile device is responsive website design. This guide to responsive
Read More
When hearing industry buzzwords like “customer experience” and “user experience,” these concepts once associated with luxury have become the norm. The healthcare sector has discovered the mutual benefits of patient experience, prompting a shift to a more patient-centered approach. Encouraging patient engagement through digital self-service tools and patient portals fosters better care outcomes, increasing patient
Read More
