If you think your orthopedic practice doesn’t need to be on social media, think again. Nearly 90 percent of adults in the US use social media to search for health information. If not yet included, platforms such as Facebook, Twitter, and Instagram should be part of your overall orthopedics marketing strategy. Understanding Your Social Media…
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How to Use PPC Advertising to Grow Your Orthopedic Practice
According to a survey from Doctor.com, 61.4% of healthcare consumers go online to find a new provider and nearly 83% of these consumers will use Google for those searches. Because PPC ads tend to float to the top of Google search results, gaining this placement can help patients find you more quickly and ahead of…
Filed Under: PPC
Critical Orthopedic Website Content Your Practice Needs
In today’s competitive healthcare environment, having a basic, generic website is not enough. Your website is often the first touchpoint with patients and referring physicians – and as they say, you do not get a second chance to make a first impression. Your website needs to be inviting and intuitive. Visitors should be able…
Using Facebook to Level Up Your Medical Practice’s Content Marketing
Considering that nearly 90 percent of adults in the US use social media to search for health information, it is not surprising that Facebook for medical practices has become a key marketing tactic. In an ever-competitive healthcare landscape, social media marketing for medical practices has moved from being optional to essential. Getting started using Facebook…
Filed Under: Uncategorized
iHealthSpot is Now Offering Patient Portal and EHR Integration with Bridge Patient Portal
Novi, Michigan – July 6, 2022 – iHealthSpot, an innovative healthcare marketing agency, is pleased to announce a new partnership with Bridge Patient Portal, an award-winning enterprise patient engagement solution for health organizations. Bridge has developed the first vendor-neutral patient engagement platform that empowers patients to better manage care with self-service tools. Bridge products can…
3 Stellar Dental Website Examples That Make an Impact
A dental website at its best should reflect your practice personality and tell your story well. Whether you are starting a new website from scratch or giving your current one a makeover, it helps to look at other websites for inspiration. Why do dentists need a website? Patients often begin their search for dental services…
Filed Under: Website Design
8 Signs You Need to Redesign Your Medical Website
75% of consumers admit to making judgments on a company’s credibility based on the company’s web design. – Stanford Web Credibility Project The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time for an…
Filed Under: Medical Website Design Blogs
How To Write The Best Content For Your Dental Website
This article is adapted from Medical Advantage’s Article “How to Write the Best Content For Your Medical Website.” We know that people tend to procrastinate or avoid dental care. So, when a patient is finally ready to get their oral health needs taken care of, it is crucial that your dental practice website has all…
Filed Under: Medical Website Design Blogs
Ultimate Dental Marketing Strategy Guide to Grow Your Dentistry
From dentophobia, to competing corporate chains, and pandemic shutdowns, the modern independent dental practice faces many challenges to keep schedules booked. With ambitious revenue targets, patient population growth goals, or pushing ahead of the competition, dental marketing strategy is your faithful ally to keep patients in your dental chairs. But before you throw any money…
Filed Under: Healthcare Marketing
Building a Strong Online Presence for Dental Practices – A Case Study
The American Dental Association estimates that there are about 61 dentists per 100,000 citizens, with only 63% of citizens seeing a dentist each year. If your practice is in a densely populated area, odds are there are many dental offices nearby for patients to choose from. So, what can a dental practice do to stand…
Filed Under: Online Marketing
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