Digital Marketing Tips for Your Medical Practice

Blog

How To Write Stellar Physician Bios To Acquire New Patients

According to a survey by Doctor.com, the number one complaint by the elderly, and the number two complaint for younger patients when searching for a new doctor – is lack of information about the provider. Data from this same report suggests that healthcare consumers are willing to put in the extra time and effort to… 

Filed Under: Listings management
Tagged With: , , , , , , , , , , ,
Read More

5 Expert Medical Marketing Strategies for Practice Growth in 2022 

As we look ahead to what 2022 has in store for healthcare, we carry with us the realities of the past few years. So much has changed with how patient care is provided, but what remains is the presence of COVID-19, as new strains continue to emerge and present challenges for care delivery. Adaptability and creative solutions continue to be the… 

Filed Under: Healthcare Marketing
Tagged With: , , , , , , , , , , ,
Read More

Healthcare Recruitment Strategies: How to Attract Candidates Online

News of labor shortages have been spreading like wildfire, but the healthcare field has been feeling the crunch long before 2021: as COVID-19 raged on in 2020, one in five healthcare workers walked away from the workplace. This has placed a larger than usual emphasis on healthcare recruitment strategies for medical practices.  And if this wasn’t enough, one in four nurses say they plan to leave the field in the next two years, while… 

Filed Under: Medical Website Design
Tagged With: , , , , , , , ,
Read More

Dental Marketing Strategies to Revitalize Your Practice in 2022

In 2020, many routine care visits were canceled due to COVID-19 precautions, including dental visits. The good news is that in 2021, dental practices report that over half of patients are looking to resume dental services. Will dental marketing strategies help your practice recovery? Digital marketing is an effective solution for the following scenarios:  Ongoing communication about COVID-19.  Rebounding from dips in patient volume.  Recruiting more staff… 

Filed Under: Healthcare Marketing
Tagged With: , , , , , , , , , , , , , , ,
Read More

Why Update Medical Practice Online Directory Listings?

Updated from the original article posted March 06, 2020    A survey from Doctor.com reveals that nearly half of healthcare consumers avoid providers with incomplete online listings. So, it works best when a patient can find complete and accurate information about your medical practice, no matter what online directory they use.  But did you know that optimizing online directories for… 

Filed Under: Healthcare Marketing, Listings management, Online Business Directories
Tagged With: , , , , , , , , , , ,
Read More

Basics of Healthcare Marketing: The Power of Branding

When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the… 

Filed Under: Healthcare Marketing
Tagged With: , , , , , , , ,
Read More

Why A Healthcare Website to Gain New Patients Is Imperative

Updated from the original article posted June 15, 2020.  The latest data shows that the number of active internet users in the US has finally surpassed 300 million, and 61% of patients surveyed use the internet to find a healthcare provider. As the world of healthcare evolves, medical practices face new competitive threats. For this reason, having a robust online presence is more important than ever. For medical practice growth, an effective healthcare website design is essential to nurture… 

Filed Under: Medical Website Design
Tagged With: , , , , , , , , , ,
Read More

Why Upgrading Your Medical Practice Website Is Vital to Retaining Patients

Updated from the original article posted November 22, 2019 Some healthcare providers set up their medical practice websites once and assume their work is done, but websites actually require ongoing attention to be most effective. The thought and care you put into what patients want from a website can attract new patients and help you… 

Filed Under: Medical Website Design
Tagged With: , , , , , , , ,
Read More

8 Ways Today’s Medical Website Design Impacts Patient Choice

Updated from original article posted November 15, 2019. Without stepping through your doors, patients cannot know what is special about your medical practice. Medical website design is how you show prospective patients what your practice has to offer and the level of care they can expect when they come in for a visit. Think about… 

Filed Under: Healthcare Marketing, Medical Website Design
Tagged With: , , , , , , , , , , , ,
Read More

5 Reasons Why You Shouldn’t Use a DIY Website Builder

Updated post originally published 9/22/2017.  Wix, Squarespace, and GoDaddy are well-known do-it-yourself website builders and are advertised everywhere. These drag-and-drop platforms are a tempting shortcut to set up a website as it generally takes no more than a day rather than the months needed for a custom medical website design-build. (We know it’s worth the… 

Filed Under: Medical Website Design
Tagged With: , , , , , , , , , , , , ,
Read More