A well-optimized Google Business Profile (formerly known as Google My Business) is a core component of local search visibility. How business listings are categorized can be used to the advantage of medical practices that aim to maximize reach to potential patients. This article covers the Google Business Profile (GBP) categories aspect of profile optimization and
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Adding Google Business Profile Services + 4 Key Optimization Tips
Imagine being able to increase your practice’s visibility, drive more qualified patient leads, and outshine competing practices in your area—all with a few well-thought-out tweaks to your Google Business Profile (formerly known as Google My Business). Enhancing your Google Business Profile (GBP) strategically positions your business listing to clearly communicate what you offer patients in
Read MoreIntegrating Social Media Profiles with Google Business Profile
Like social media, Google Business Profiles (formerly known as Google My Business) are an essential part of a brand’s online presence. But did you know that you can bring the two elements together by adding your social media profiles to your Google Business Profile? This article will cover how to add social media profile links
Read MoreA Hospital System Expands with a Strong, Scalable Online Presence
Healthcare Facilities Reach More Patients with iHealthSpot RESULTS With iHealthSpot, this hospital system achieved the following key results: LAUNCHED eight new websites for additional locations EXPANDED online reach across multiple locations in two states IMPROVED Google ranking with SEO and website optimization OVERVIEW This private health corporation has been providing patients comprehensive, quality care at
Read MoreGoogle Business Profile Name Tips: Multi-Location, SEO, & More
When you set up your Google Business Profile (formerly known as Google My Business) you would think something as simple as entering your business name would be straightforward, right? Google Business Profile (GBP) names do have to comply with certain guidelines. This guide will help you verify (or, if needed, modify) how your business name
Read MoreMedical Advantage Helps a Dental Practice Rank Top on Local Search
RESULTS With Medical Advantage’s Practice Marketing Solution, iHealthSpot, this single-provider Pennsylvania dental practice achieved the following key results. REACHED #1 page ranking for multiple high value keywords including “best dentist near me” ACHIEVED 75% more website traffic AVERAGED 50 new appointment requests from PPC and SEO RAISED $80,000 For philanthropy with a dedicated philanthropy page
Read MoreOptimize Your Google Business Profile for Improved Local SEO
For years, online business directories were hosted on individual websites, and all essentially functioned the same way until Google My Business (now renamed Google Business Profiles, or GPB) came along. Not only is Google’s business directory integrated into the search engine experience, but it also makes a point to display the “best” businesses first in
Read MoreHow To Add and Manage Google Business Profile Users
For healthcare businesses, Google Business Profiles (formerly known as a Google My Business profiles), are an instrumental part of local SEO strength–the frequency of appearing in local search engine results. Google’s business profiles platform offers flexibility to add users to Google Business Profile (GBP) so you can recruit others to help manage your business listing(s).
Read MoreWhat is Google Business Profile? Boost Your Visibility Now!
What is a Google Business Profile? Is it different from Google My Business? During a restructuring of the system in late 2021, Google changed the name of Google My Business to Google Business Profiles (GBP). GBP is a free, robust search engine feature that helps consumers connect with local businesses, on demand with interactive enhancements
Read MoreWrite The Perfect Google Business Profile Description: 6 Essential Tips
Crafting the perfect Google Business Profile description (formerly known as Google My Business) is a key component of a powerful local search engine optimization (SEO) strategy. The description should not only highlight what makes your business great, but also can be persuasive. But how do you write a description that grabs attention, boosts visibility, and
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