First impressions count, and on the web, it is the design of your medical website that first captures someone’s attention. It can help you gain new patients, interact with them online, provide education, and even generate positive testimonials. But it’s not just about your website’s look. Your website should be efficient and easy to navigate…
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Healthcare Marketing Trends to Watch for in 2018
With 2017 coming to a close, we’re taking a look at how healthcare marketing strategies will be evolving in 2018 and beyond. Here’s what we think will be some of the key trends: Reputation Management Research shows that more than 90% of people now read online reviews, which means that word of mouth is becoming…
Filed Under: Healthcare Marketing
4 Reasons Why You Shouldn’t Use a DIY Website Builder
DIY (Do it yourself) Website builders are tools that help you build your own website without the help of a professional. While they might sound like a great idea at first, once you realize what they are, they are often not the best choice. A good website is more than a single-page of content, a…
Filed Under: Medical Website Design
Increasing Patient Trust Through Medical Website Design
Patients consider a number of factors, both practical and emotional, when choosing a healthcare provider. However, when they find someone they feel they can trust, all other factors suddenly become much less important. When it comes to establishing online trust for your healthcare practice, yes your site needs to have engaging content and yes compelling…
Filed Under: Medical Website Design
3 Reasons to Make Digital an Integral Part of Your HealthCare Marketing Strategy
HealthCare marketing has always been about connecting with your patients in the right place and at the right time. Today, that means you need to meet them where they are already spending most of their time: on the internet. Studies show that people are spending twice as much time online as they were just 12…
Filed Under: Healthcare Marketing
The Do’s and Don’ts of Responding to Online Reviews
In our previous blog post – Online Patient Reviews: A Must-Have Tool for Medical Practices – we discussed why it’s so important for medical professionals to build their online reputations. Now, we’d like to discuss how to manage them, with a focus on online patient reviews. Online reviews can have the power to make or…
Filed Under: Reputation Management
Key Content for Your Orthopaedic Website
In today’s digital world, a professional, customized website is the foundation for a thriving orthopaedic practice. Patients, as well as referring physicians, come to your site looking for answers to specific problems. From simple questions like the location of your office to more complicated requests such as post-operative steps to take for recovery, your website…
Is Your Medical Website HIPAA Secure?
As we mentioned in a previous blog post, a great website is a foundation for any online marketing strategy. However, for healthcare professionals, having a great website isn’t enough – it also needs to be HIPAA secure. This means that any time protected health information (PHI) is transmitted or stored, you should have proper procedures…
Medical Web Design Trends of 2017
In a previous blog post about medical website design, we mentioned that good website design will typically last approximately 3 years. If your website design is older than this, then you probably aren’t incorporating the latest design trends. Something that you thought looked modern and fresh in 2014 may now appear dated, and even old…
Filed Under: Mobile Website Design
The 8 Reasons Why You Need SEO
Search Engine Optimization (or SEO) is the process of optimizing your website so that it shows up on the first page of Google for the keywords specific to your specialty and business. When it comes to Google, if you are on the second page, you don’t exist; and if you don’t exist, your patients can’t…
Filed Under: Seo
