Your next patient will most likely use Google to try to find you and develop a first impression of your practice before ever setting foot in your office or meeting you personally – based simply on the look and feel of your website. That’s why you’ll want to make sure your medical website design is…
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5 Healthcare Marketing Solutions for Your Practice that Drive Results!
It doesn’t much matter what medical field you’re in, chances are that if you’re getting new patients, it’s because they’re able to find you online. But merely having a website isn’t enough — you need to promote your medical practice precisely where many people spend their time these days: the internet. The best digital marketing…
Why Upgrading Your Medical Practice Website Is Vital to Retaining Patients
If you haven’t refreshed your website in five years or more, your site may be woefully behind the times. As a busy doctor, it’s no wonder you’re more focused on serving your patients than on online marketing. Trust us, you’re not alone. But that just means many knowledgeable, educated, and highly skilled medical professionals are susceptible to…
Medical Website Design for a New Era
What a Physician’s Website in 2019 Must Have It’s not enough anymore to be the best physician in your field – even if you have patients and peers who can vouch for it. In this crazy, fast-paced internet-driven world, you also need to stand out from the crowd online. And that means a medical website design that…
SEO FOR DOCTORS
Search engine optimization (SEO) is a necessity for modern businesses of all kinds, including medical practices. Doctors previously only had to advertise in the Yellow Pages, but now it’s imperative to have a website that patients can find easily via the various search engines, such as Yahoo and Google.
Earning Your Stripes (And Stars): Why Health Care Providers Should Care About Reputation Management
Chelimar Miranda, VP of Operations at iHealthSpot, discusses the importance of a good online reputation for doctors: Before the age of the internet, word of mouth was king. Whether a person needed a recommendation for a pediatrician or handyman, they would simply bend the ear of a neighbor or coworker. However, as technology becomes increasingly…
Healthcare Marketing in 2018: Emerging Trends
In a previous blog, we discussed how important it is to make digital an integral part of your healthcare marketing strategy. However, as digital marketing continues to evolve at such a rapid pace, it can be difficult to keep up with the various technologies and tools available today. To help you stay up to date,…
Filed Under: Healthcare Marketing
How the Face of Healthcare Marketing is Changing to Digital
Patients today do extensive research online, which means they are more particular about the healthcare services they receive. As they gain more knowledge about these services, they are also increasingly expecting personal engagement – e.g., more transparency and two-way communication – with their healthcare providers. In response, healthcare marketing is becoming more digital. Here are…
Filed Under: Healthcare Marketing
Are Medical Websites Becoming More than “Just” Websites?
If you’re a regular visitor to the iHealthSpot blog, you’ll notice we publish a lot of posts about patient engagement. This is because two-way patient communication is essential to the success of any medical practice, as it enables you to encourage your patients to participate in their own care, resulting in more patients meeting their…
Filed Under: Website Design
5 Top Tips for Marketing Your Medical Practice
If you’re looking for better ways to promote your medical practice, it’s easy to feel overwhelmed: search engine marketing, social media, blogs, direct mail…the options can seem endless. To help make it easier, here are five of our top tips for marketing your medical practice: Build a Website for Your Practice If you want to…
Filed Under: Healthcare Marketing
