In a previous blog, we discussed how important it is to make digital an integral part of your healthcare marketing strategy. However, as digital marketing continues to evolve at such a rapid pace, it can be difficult to keep up with the various technologies and tools available today. To help you stay up to date,…
Patients today do extensive research online, which means they are more particular about the healthcare services they receive. As they gain more knowledge about these services, they are also increasingly expecting personal engagement – e.g., more transparency and two-way communication – with their healthcare providers. In response, healthcare marketing is becoming more digital. Here are…
If you’re a regular visitor to the iHealthSpot blog, you’ll notice we publish a lot of posts about patient engagement. This is because two-way patient communication is essential to the success of any medical practice, as it enables you to encourage your patients to participate in their own care, resulting in more patients meeting their…
If you’re looking for better ways to promote your medical practice, it’s easy to feel overwhelmed: search engine marketing, social media, blogs, direct mail…the options can seem endless. To help make it easier, here are five of our top tips for marketing your medical practice: Build a Website for Your Practice If you want to…
Client communication and engagement is a must for any business – and the healthcare industry is no different. Increased patient engagement has been linked to better adherence to medical plans, reduced hospitalization, and higher revenues. However, effective engagement with patients means you need to “meet” them where they spend the most time. And today, that…
You’ve worked hard to build awareness of your healthcare business in your local community, but have you invested in building that awareness online? While business directories, and online business directories, in particular, aren’t the “sexiest” form of marketing, they are an integral part of a successful digital marketing program for any healthcare practice. This is…
Have you ever done an online search for your healthcare practice to see what business directories show your profile? Or have you ever seen your practice appear on a website like Yelp or YellowPages.com, yet you never added yourself to this online listing service – and in fact, the information provided isn’t even correct? Over…
First impressions count, and on the web, it is the design of your medical website that first captures someone’s attention. It can help you gain new patients, interact with them online, provide education, and even generate positive testimonials. But it’s not just about your website’s look. Your website should be efficient and easy to navigate…
With 2017 coming to a close, we’re taking a look at how healthcare marketing strategies will be evolving in 2018 and beyond. Here’s what we think will be some of the key trends: Reputation Management Research shows that more than 90% of people now read online reviews, which means that word of mouth is becoming…
DIY (Do it yourself) Website builders are tools that help you build your own website without the help of a professional. While they might sound like a great idea at first, once you realize what they are, they are often not the best choice. A good website is more than a single-page of content, a…
