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Digital Marketing Tips for Your Medical Practice

Blog

Why Upgrading Your Medical Practice Website Is Vital to Retaining Patients

November 22, 2019

Website for doctors - mobile friendly website

If you haven’t refreshed your website in five years or more, your site may be woefully behind the times. As a busy doctor, it’s no wonder you’re more focused on serving your patients than on online marketing. Trust us, you’re not alone. But that just means many knowledgeable, educated, and highly skilled medical professionals are susceptible to… 

Filed Under: Medical Website Design, Website Design
Tagged With: healthcare website design, Medical Practice, Medical Practice Website, Medical Websites, orthopedic medical websites, Physician Website, websites for doctors
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Medical Website Design for a New Era

November 15, 2019

Medical Website Design

What a Physician’s Website in 2019 Must Have It’s not enough anymore to be the best physician in your field – even if you have patients and peers who can vouch for it. In this crazy, fast-paced internet-driven world, you also need to stand out from the crowd online. And that means a medical website design that… 

Filed Under: Healthcare Marketing, Medical Website Design
Tagged With: healthcare marketing, healthcare SEO, healthcare website design, Medical Website Design, mobile-friendly website, Physician’s Website, search engine optimization for doctors, seo, SEO for Doctors, social media, website, websites for doctors
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SEO FOR DOCTORS

November 11, 2019

Search engine optimization (SEO) is a necessity for modern businesses of all kinds, including medical practices. Doctors previously only had to advertise in the Yellow Pages, but now it’s imperative to have a website that patients can find easily via the various search engines, such as Yahoo and Google.

Earning Your Stripes (And Stars): Why Health Care Providers Should Care About Reputation Management

July 5, 2018

Reputation Management

Chelimar Miranda, VP of Operations at iHealthSpot, discusses the importance of a good online reputation for doctors: Before the age of the internet, word of mouth was king. Whether a person needed a recommendation for a pediatrician or handyman, they would simply bend the ear of a neighbor or coworker. However, as technology becomes increasingly… 

Filed Under: Chelimar Miranda, VP of Operations, Reputation Management
Tagged With: Chelimar Miranda, forbes, healthcare marketing, reputation management, reputation management for doctors
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Healthcare Marketing in 2018: Emerging Trends

June 26, 2018

Healthcare Marketing

In a previous blog, we discussed how important it is to make digital an integral part of your healthcare marketing strategy. However, as digital marketing continues to evolve at such a rapid pace, it can be difficult to keep up with the various technologies and tools available today. To help you stay up to date,… 

Filed Under: Healthcare Marketing
Tagged With: healthcare marketing, marketing for doctors, marketing trends 2018, medical marketing
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How the Face of Healthcare Marketing is Changing to Digital

June 19, 2018

Healthcare Marketing

Patients today do extensive research online, which means they are more particular about the healthcare services they receive. As they gain more knowledge about these services, they are also increasingly expecting personal engagement – e.g., more transparency and two-way communication – with their healthcare providers. In response, healthcare marketing is becoming more digital. Here are… 

Filed Under: Healthcare Marketing
Tagged With: healthcare marketing, medical marketing, medical website deisgn, seo
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Are Medical Websites Becoming More than “Just” Websites?

May 29, 2018

Medical Websites - healthcare marketing

If you’re a regular visitor to the iHealthSpot blog, you’ll notice we publish a lot of posts about patient engagement. This is because two-way patient communication is essential to the success of any medical practice, as it enables you to encourage your patients to participate in their own care, resulting in more patients meeting their… 

Filed Under: Website Design
Tagged With: Medical Website Design, Medical Websites, Physicians Websites, websites for doctors, Websites for Physicians
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5 Top Tips for Marketing Your Medical Practice

May 8, 2018

Marketing Your Medical Practice

If you’re looking for better ways to promote your medical practice, it’s easy to feel overwhelmed: search engine marketing, social media, blogs, direct mail…the options can seem endless. To help make it easier, here are five of our top tips for marketing your medical practice: Build a Website for Your Practice If you want to… 

Filed Under: Healthcare Marketing
Tagged With: healthcare marketing, marketing for doctors, Marketing for Healthcare, Marketing for Hospitals, Marketing for Physicians, online marketing for doctors
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The Role of Social Media in Patient Engagement

April 18, 2018

Social Media marketing

Client communication and engagement is a must for any business – and the healthcare industry is no different. Increased patient engagement has been linked to better adherence to medical plans, reduced hospitalization, and higher revenues. However, effective engagement with patients means you need to “meet” them where they spend the most time. And today, that… 

Filed Under: Social Media
Tagged With: new patients, patient engagement, social media, social media for doctors, Social media marketing
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Healthcare Marketing: Do Online Directories Actually Matter?

March 2, 2018

online business directories

You’ve worked hard to build awareness of your healthcare business in your local community, but have you invested in building that awareness online? While business directories, and online business directories, in particular, aren’t the “sexiest” form of marketing, they are an integral part of a successful digital marketing program for any healthcare practice. This is… 

Filed Under: Online Business Directories
Tagged With: healthcare directory, healthcare-related directories, online business directories, Online Directories, online reputation
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iHealthSpot Interactive is a medical website design and healthcare digital marketing agency. Our services include custom website design, logo design, online bill pay, search engine optimization (SEO), social media marketing, reputation management, listings management, patient education libraries for doctors, and paid advertising on Google and Facebook.