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DIGITAL MARKETING TIPS
FOR YOUR MEDICAL PRACTICE

Blog

The Benefit of Patient Testimonials to Your Medical Practice

Filed Under: Testimonials

client testimonials

Patient testimonials, or what your current and past patients have to say about you, can speak volumes to potential patients. When it comes to recommending your medical practice to others, there is simply no better way to build trust among people who don’t know you yet than through word-of-mouth, which, these days, is often done

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Filed Under: Testimonials

6-Point Medical Practice Marketing Plan to Amplify Your Growth

Filed Under: Online Marketing

doctor and patient

With patient care at the center of your practice, you may not think very much about marketing. However, for those new practices looking to have a strong launch, or established ones itching to increase patient volume, creating a solid medical digital marketing plan is essential to reaching these goals. Why Your Medical Practice Needs a

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Filed Under: Online Marketing

Healthcare Recruitment Strategies: How to Attract Candidates Online

Filed Under: Medical Website Design Blogs

person looking for a job

Labor shortages in the healthcare industry continue to make news headlines year after year, and we don’t expect to see this trend improve anytime soon. That said, the best way to be proactive with recruitment in its current state is to increase your appeal to candidates. Healthcare marketing and advertising is generally directed at patients,

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Filed Under: Medical Website Design Blogs

Benefits of Patient Portals on Practice Websites

Filed Under: General, Healthcare Marketing, Medical Practice, Patient Education

person using a laptop

Now more than ever, patients approach healthcare from a consumer’s point of view. They expect the same ease during digital healthcare transactions that they experience from when they shop in an online retail setting. From scheduling appointments to accessing health records, patients want to have the option to do more online on a simplified interface.

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Filed Under: General, Healthcare Marketing, Medical Practice, Patient Education

How Healthcare Consumerism Impacts the Patient Journey

Filed Under: General, Healthcare Marketing, Listings management, Medical Practice, Online Bill Pay, Patient Education

patient at a pharmacy

The rivalry between eCommerce and traditional brick-and-mortar merchants not only changed the way we shop but also influenced how we function in everyday life. The instrumental role of mobile technology must also be acknowledged for its part in this transformation. Many industries outside of the retail market experienced the effects of these shifts, including the

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Filed Under: General, Healthcare Marketing, Listings management, Medical Practice, Online Bill Pay, Patient Education

Why Online Reputation for Doctors is a Priceless Asset

Filed Under: General, Listings management, Medical Practice, Online Business Directories, Online Marketing, Reputation Management, Testimonials

hand holding a mobile phone

On a grand scale, word of mouth doctor referrals have been replaced with internet browsing. Instead of asking a trusted neighbor or family friends, patients now look online for patient feedback, including social media and online reviews. In fact, the 2022 Healthcare Trends Report revealed that 72 percent of consumers read online ratings and reviews

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Filed Under: General, Listings management, Medical Practice, Online Business Directories, Online Marketing, Reputation Management, Testimonials

Patient Journey Examples to Steer Your Digital Strategy

Filed Under: General, Medical Practice, Medical Website Design Blogs, Online Marketing, Social Media

Petient and doctor

Today’s healthcare patient journey is much different than it was just a few decades ago. Individuals now begin their patient care journey online, gathering information from multiple digital sources. At every step, patients experience touchpoints, from their first encounter with your website to reading online reviews and on to their experiences as a new patient.

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Filed Under: General, Medical Practice, Medical Website Design Blogs, Online Marketing, Social Media

How Providing Educational Resources Cultivates a Better Patient Experience

Filed Under: General, Healthcare Marketing, Medical Practice, Patient Education, Reputation Management

doctor shaking hands with patient

As patients act more like consumers, they assume more control over their medical decisions. Having a patient population that is more engaged in care planning works in the provider’s favor when it leads to better care outcomes. Being proactive to educate your patients on their health matters can help encourage patient engagement and demonstrate your

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Filed Under: General, Healthcare Marketing, Medical Practice, Patient Education, Reputation Management

The Beginners Social Media Strategy Guide for Medical Practices

Filed Under: General, Healthcare Marketing, Medical Practice, Medical Website Design Blogs, Mobile Website Design, Online Business Directories, Online Marketing, PPC, Seo, Social Media

phone notifications

Does it matter if a medical practice actively participates in social media? Platforms like Facebook and TikTok are predominantly viewed as a source of entertainment, but there is more to it. For many, social media is a primary source for information, creating an opportunity for healthcare organizations of all kinds to be a source of credible

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Filed Under: General, Healthcare Marketing, Medical Practice, Medical Website Design Blogs, Mobile Website Design, Online Business Directories, Online Marketing, PPC, Seo, Social Media

Dental Marketing Strategies to Revitalize Your Practice

Filed Under: Healthcare Marketing

dentist and patient

How many dentists do patients have to choose from in your area? It has been reported that for every 1,639 people, there is one dentist. Some dentists will have more competitors in their area than others, but promoting your dental practice is how any dental practice can stand out in the local market. Tools for

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Filed Under: Healthcare Marketing

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