Online reputation can be the proverbial elephant in the room – a problem that is wished away. This passiveness perhaps stems from the myth that little can be done to rectify a poor or mediocre online reputation. Enter online reputation management – the notion that an establishment plays a role in the ratings and reviews process…
If you Google terms like “dental services” or “dentist near me” what do you see? If you notice that other dentists in the area show up but not your practice, this is probably not by chance. These dental practices are likely to have measures in place to win Google’s favor in search. To show up in…
“A website is the anchor piece to all of your other marketing services, whether it’s digital or traditional marketing,” says Chelimar Miranda, our Director of Operations and practice marketing expert. What this means is that when a patient finds out about you and wants to learn more, it is highly likely they will end up…
With patient care at the center of your practice, you may not think about marketing all that much. But for those new practices looking to have a strong launch, or established ones itching to increase patient volume, revisiting practice marketing strategies and creating a medical practice marketing plan is essential to reaching these goals. You…
According to a survey by Doctor.com, the number one complaint by the elderly, and the number two complaint for younger patients when searching for a new doctor – is lack of information about the provider. Data from this same report suggests that healthcare consumers are willing to put in the extra time and effort to…
As we look ahead to what 2022 has in store for healthcare, we carry with us the realities of the past few years. So much has changed with how patient care is provided, but what remains is the presence of COVID-19, as new strains continue to emerge and present challenges for care delivery. Adaptability and creative solutions continue to be the…
News of labor shortages have been spreading like wildfire, but the healthcare field has been feeling the crunch long before 2021: as COVID-19 raged on in 2020, one in five healthcare workers walked away from the workplace. This has placed a larger than usual emphasis on healthcare recruitment strategies for medical practices. And if this wasn’t enough, one in four nurses say they plan to leave the field in the next two years, while…
In 2020, many routine care visits were canceled due to COVID-19 precautions, including dental visits. The good news is that in 2021, dental practices report that over half of patients are looking to resume dental services. Will dental marketing strategies help your practice recovery? Digital marketing is an effective solution for the following scenarios: Ongoing communication about COVID-19. Rebounding from dips in patient volume. Recruiting more staff…
Updated from the original article posted March 06, 2020 A survey from Doctor.com reveals that nearly half of healthcare consumers avoid providers with incomplete online listings. So, it works best when a patient can find complete and accurate information about your medical practice, no matter what online directory they use. But did you know that optimizing online directories for…
When we think of brands, flashy ones like soft drinks and apparel tend to be top of mind, but the power of branding reaches every branch of our economy, including the healthcare sector. An effective logo and name for your medical practice are among the foundational basics of healthcare marketing, but these are only the…
