Digital Marketing Tips for Your Medical Practice

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Why A Healthcare Website to Gain New Patients Is Imperative

Updated from the original article posted June 15, 2020.  The latest data shows that the number of active internet users in the US has finally surpassed 300 million, and 61% of patients surveyed use the internet to find a healthcare provider. As the world of healthcare evolves, medical practices face new competitive threats. For this reason, having a robust online presence is more important than ever. For medical practice growth, an effective healthcare website design is essential to nurture… 

Filed Under: Medical Website Design Blogs
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Must-Have Medical Website Features Your Patients Are Looking For

When designing a website for your medical practice, it’s important to design your medical website for your patients, and to keep their needs in mind. As with any industry, healthcare websites are always evolving. For that reason we’ve outlined our must-haves when designing medical websites for better patient experience. As with your clinic operations, a… 

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8 Ways Today’s Medical Website Design Impacts Patient Choice

Updated from original article posted November 15, 2019. Without stepping through your doors, patients cannot know what is special about your medical practice. Medical website design is how you show prospective patients what your practice has to offer and the level of care they can expect when they come in for a visit. Think about… 

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5 Reasons To Avoid Website Builders For Medical Practices

Wix, Squarespace, and GoDaddy are well-known do-it-yourself, or DIY, website builders for medical practices, and are advertised everywhere. These drag-and-drop platforms are a tempting shortcut to set up a website as it generally takes no more than a day rather than the months needed for a custom medical website design-build. Even the best website builder… 

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Better Medical Website Design Earns Patient Trust

Updated post originally published 8/18/2017.  Though it is superficial, website visitors determine an organization’s trustworthiness based on how a site looks. A Stanford study on web credibility found that 75% of consumers factor website design to judge whether an establishment is credible.  Medical website design is not about vanity – it is what compels a site visitor to try your services!  More and more, prospective… 

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Google Reviews for Doctors: How Patient Feedback Makes a Difference

When it comes to online review market share, Google is king. Google assists the smart consumer by providing everything they need to make an informed choice with ease – including Google reviews for doctors. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like.  Just as Google users consider a restaurant’s star ratings and… 

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What a Medical Website Design Needs to Have in 2021

As we rebound from the pandemic impact of 2020, patients are ready to reengage with routine healthcare. Many will be searching for a new doctor, and the vast majority of healthcare consumers do online research before they choose to book with a doctor. How your medical website design stacks up against the competition has a… 

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Why A Modern Medical Website Is Key To Medical Practice Success

The old saying, “If it’s not working for you, it’s working against you,” has never been truer than with the modern medical website. Today’s healthcare consumers turn to Google’s search results for most of their healthcare questions and to seek services, so if you don’t have your ducks in a row, your competitors are going… 

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6 Ways to Leverage Your Medical Website to Reengage Patients Post COVID-19

It’s been well-publicized that retailers and restaurants were hit hard financially throughout the pandemic. If you are a healthcare provider, you also know a lesser-discussed casualty of COVID-19 is the medical practice – where they either experienced months of little revenue or had to temporarily close their doors. At the beginning of COVID-19, patients were… 

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Medical Advantage Expands Practice Marketing Services With Acquisition of iHealthSpot Interactive

Ann Arbor, Michigan—April 27, 2021—Medical Advantage, a national healthcare consulting firm and a business unit of the TDC Group of companies (TDC Group, the nation’s largest physician-owned provider of insurance, risk management, and healthcare practice improvement solutions), announced today its acquisition of iHealthSpot Interactive (Greenacres, FL), a leading healthcare marketing firm. iHealthSpot Interactive is a… 

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