Over 80% of Americans are online daily, searching for various products and services – including searching for doctors. In fact, it is estimated that Google processes 6.75 billion healthcare-related queries per day. Connecting with today’s patients means meeting them where they make decisions – online. Digital marketing for medical practices is the vehicle to engage
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Why Your Medical Practice Needs Mobile-Friendly Website Design
In today’s digital age, having a mobile friendly website is no longer just a luxury—it’s a necessity. Today’s healthcare consumer expects convenient options for accessing health information, and the demand to do so via mobile devices is skyrocketing. For many, mobile devices have replaced traditional home computers. Patients now rely on their smartphones and tablets
Read MoreUsing Social Media as an Orthopedic Patient Engagement Tool
If you think your orthopedic practice doesn’t need to be on social media, think again. Nearly 90 percent of adults in the US use social media to search for health information. If not yet included, platforms such as Facebook, Twitter, and Instagram should be part of your overall orthopedics marketing strategy. Understanding Your Social Media
Read MoreHow to Use PPC Advertising to Grow Your Orthopedic Practice
According to a survey from Doctor.com, 61.4% of healthcare consumers go online to find a new provider and nearly 83% of these consumers will use Google for those searches. Because PPC ads tend to float to the top of Google search results, gaining this placement can help patients find your orthopedic practice more quickly and
Read MoreUsing Facebook to Level Up Your Medical Practice’s Content Marketing
Considering that nearly 90 percent of adults in the US use social media to search for health information, it is not surprising that Facebook for medical practices has become a key marketing tactic. In an ever-competitive healthcare landscape, social media marketing for medical practices has moved from being optional to essential. Getting started using Facebook
Read MoreiHealthSpot is Now Offering Patient Portal and EHR Integration with Bridge Patient Portal
Novi, Michigan – July 6, 2022 – iHealthSpot, an innovative healthcare marketing agency, is pleased to announce a new partnership with Bridge Patient Portal, an award-winning enterprise patient engagement solution for health organizations. Bridge has developed the first vendor-neutral patient engagement platform that empowers patients to better manage care with self-service tools. Bridge products can
Read More3 Stellar Dental Website Examples That Make an Impact
A dental website at its best should reflect your practice personality and tell your story well. Whether you are starting a new website from scratch or giving your current one a makeover, it helps to look at other websites for inspiration. Why do dentists need a website? Patients often begin their search for dental services
Read More8 Important Website Redesign Elements for Your Medical Practice
75% of consumers admit to making judgments on a company’s credibility based on the company’s web design. – Stanford Web Credibility Project The whole purpose of a medical website is to attract new patients and build relationships with existing ones – so if your site is starting to seem stale, it’s probably time to redesign
Read MoreHow To Write The Best Content For Your Dental Website
This article is adapted from Medical Advantage’s Article “How to Write the Best Content For Your Medical Website.” We know that people tend to procrastinate or avoid dental care. So, when a patient is finally ready to get their oral health needs taken care of, it is crucial that your dental practice website has all
Read MoreBuilding a Strong Online Presence for Dental Practices – A Case Study
The American Dental Association estimates that there are about 61 dentists per 100,000 citizens, with only 63% of citizens seeing a dentist each year. If your practice is in a densely populated area, odds are there are many dental offices nearby for patients to choose from. So, what can a dental practice do to stand
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