Specialty providers are waking to the reality that referrals are no longer a guarantee for bringing in a steady stream of qualified leads. Search engine optimization (SEO) is an essential part of an orthopedic digital marketing solution as it enhances your search visibility long term. This blog is your guide to orthopedic SEO marketing strategy
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The Blueprint for Healthcare Digital Advertising
In the fast-paced digital landscape of today, paid advertising – also known as paid search – has emerged as a powerful accelerator for healthcare brands. The immense reach and targeting power of well-equipped platforms such as Google Ads and Facebook Ads makes this an effective tool for many industries, including healthcare. Who Benefits from Healthcare
Read MoreWhy Your Practice Needs an Online Appointment Scheduler
What’s great about self-serve scheduling or submitting an appointment request form online is that patients can get on the schedule no matter the time — even 11 at night or on the weekend. In the hectic life of the modern patient, the ability to make appointments online has ceased to be a luxury and is now the norm.
Read MoreThe Ultimate List of Medical Website Design Features Your Practice Needs for Success
With the internet being the first stop for most patients when searching for healthcare solutions, your website provides the perfect platform to showcase what makes your practice the better option. Without features, websites are not interactive and lack the power to engage and compel patients to action. User Experience The user experience (UX) of your
Read MoreWhy It’s important to have a HIPAA complaint website
Patients are more empowered than ever to make informed healthcare decisions with on demand access to countless resources online. With this convenience, there is a catch. Patients may share personal data without realizing it. or lack understanding of the risks involved. Responsible handling of patient health information (PHI) security must include considerations for a medical
Read MoreWhat is the Cures Act?
The 21st Century Cures Act, also known as the Cures Act, is an important piece of legislation that has a direct impact on healthcare professionals in the United States. The law is intended to improve the lives of patients by increasing access to new treatments and therapies. Policies like the Cures Act encourage medical practices
Read MoreHow Medical Practices Can Thrive with a Keen Understanding of Patients
Most of your medical practice’s operating hours are spent working with patients. From check-in to exam room time, to checkout, to phone calls, there is an abundance of productive patient interaction. But when medical practices do not take the time to harvest insights provided by patient preferences and circumstances, prime opportunities to prosper are overlooked.
Read MoreHow AI Can Drive the Success of Your Medical Practice Marketing Strategy
By now, chances are high that you have used some form of artificial intelligence (AI) assistance, such as interacting with a chat bot. Where machines have replaced physical labor, there are now inroads into having software applications replace mental labor such as customer service and data analysis. Many medical practices are looking to outside resources
Read More7 Ways to Activate Healthcare Digital Marketing This Month
Digital marketing for healthcare is not as simple as buying an ad as – comparatively – the goal is to get your medical practice in front of more than one audience. At any given time, some will be doing searches on symptoms, using a healthcare directory they trust, or asking friends on Facebook for doctor
Read MoreDoes a Medical Practice Need a Healthcare Digital Marketing Agency?
Within the lifespan of any medical practice, discussion of increasing revenue and growing the patient base will surface at some point. From the need to fill providers’ schedules to boosting the practice’s profile to appeal to investors, practices find motivation to increase outreach. While exploring solutions, digital marketing is bound to come up. It used
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