On a grand scale, word of mouth doctor referrals have been replaced with internet browsing. Instead of asking a trusted neighbor or family friends, patients now look online for patient feedback, including social media and online reviews. In fact, the 2022 Healthcare Trends Report revealed that 72 percent of consumers read online ratings and reviews…
Reputation Management
How Providing Educational Resources Cultivates a Better Patient Experience
As patients act more like consumers, they assume more control over their medical decisions. Having a patient population that is more engaged in care planning works in the provider’s favor when it leads to better care outcomes. Being proactive to educate your patients on their health matters can help encourage patient engagement and demonstrate your…
Filed Under: General, Healthcare Marketing, Medical Practice, Patient Education, Reputation Management
Expert Answers to Common Reputation Management Questions
Online reputation can be the proverbial elephant in the room – a problem that is wished away. This passiveness perhaps stems from the myth that little can be done to rectify a poor or mediocre online reputation. Enter online reputation management – the notion that an establishment plays a role in the ratings and reviews process…
Filed Under: Reputation Management
Google Reviews for Doctors: How Patient Feedback Makes a Difference
When it comes to online review market share, Google is king. Google assists the smart consumer by providing everything they need to make an informed choice with ease – including Google reviews for doctors. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like. Just as Google users consider a restaurant’s star ratings and…
Filed Under: Reputation Management
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A Guide to Online Reputation Management (ORM) for Doctors
Earning Your Stripes (And Stars): Why Health Care Providers Should Care About Reputation Management
Chelimar Miranda, VP of Operations at iHealthSpot, discusses the importance of a good online reputation for doctors: Before the age of the internet, word of mouth was king. Whether a person needed a recommendation for a pediatrician or handyman, they would simply bend the ear of a neighbor or coworker. However, as technology becomes increasingly…
Filed Under: Reputation Management
The Do’s and Don’ts of Responding to Online Reviews
In our previous blog post – Online Patient Reviews: A Must-Have Tool for Medical Practices – we discussed why it’s so important for medical professionals to build their online reputations. Now, we’d like to discuss how to manage them, with a focus on online patient reviews. Online reviews can have the power to make or…
Filed Under: Reputation Management
Online patient reviews: A must-have tool for medical practices
If you’ve Googled yourself or your practice lately, you’ve probably noticed star ratings associated with your name. Reviews of businesses are now common-place and medical practices and their providers are no different. An industry report was released in November 2014 by SoftwareAdvice.com, detailing the latest trends in online patient reviews for doctors. Highlights from the…
Online ratings and reviews – why they matter for doctors
You listen to your patients in the office, but what about after they leave? Do you know what your patients say about you online? Consider the following situation and what you might do differently. A prospective patient, let’s call her Karen, has a nagging shoulder pain that keeps her up at night. She tosses and…
