On a grand scale, word of mouth doctor referrals have been replaced with internet browsing. Instead of asking a trusted neighbor or family friends, patients now look online for patient feedback, including social media and online reviews. In fact, the 2022 Healthcare Trends Report revealed that 72 percent of consumers read online ratings and reviews…
Online Business Directories
The Beginners Social Media Strategy Guide for Medical Practices
Does it matter if a medical practice actively participates in social media? Platforms like Facebook and TikTok are predominantly viewed as a source of entertainment, but there is more to it. For many, social media is a primary source for information, creating an opportunity for healthcare organizations of all kinds to be a source of credible…
Grow Your Medical Practice Through Digital Marketing in 2023
Doctors and medical practice managers in crowded markets soon realize how hard it can be to stand out from the pack and attract new patients. Meanwhile, some practices don’t yet realize how much they could grow their patient base if they would only invest in building an online presence. With digital marketing, you can grow…
Why Update Medical Practice Online Directory Listings?
Updated from the original article posted March 06, 2020 A survey from Doctor.com reveals that nearly half of healthcare consumers avoid providers with incomplete online listings. So, it works best when a patient can find complete and accurate information about your medical practice, no matter what online directory they use. But did you know that optimizing online directories for…
Healthcare Marketing: Do Online Directories Actually Matter?
You’ve worked hard to build awareness of your healthcare business in your local community, but have you invested in building that awareness online? While business directories, and online business directories, in particular, aren’t the “sexiest” form of marketing, they are an integral part of a successful digital marketing program for any healthcare practice. This is…