In a previous podcast episode on We Are, Marketing Happy, Jenny welcomes Hedy & Hopp team members Shelby Auer, an Account Manager, and Taylor Fedderke, Marketing Manager, as they share insights from their experience at HCIC24 in Austin. The conference’s central downtown location, combined with great food, created the perfect backdrop for networking and exploring
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AI Video and Image Editing 101
In We Are, Marketing Happy’s recent podcast episode, Jenny Bristow, CEO of Hedy & Hopp, chats with Drew Hardesty, President and CEO of Wonder Boy Media, about how AI is changing the game for video and image editing in healthcare marketing. They dive into how AI tools are helping marketers save time, spark creativity, and
Read MoreCreative Data Integration Tips
In a recent podcast episode on We Are, Marketing Happy, Hedy & Hopp CEO Jenny Bristow connects with Suzie Schmitt, Senior Digital Producer, to explore strategies for integrating data within marketing dashboards. Drawing on conversations on privacy and analytics from recent industry conferences, they share a unique solution that enhances data reporting while remaining fully
Read MoreRecap of SHSMD24
Fresh from SHSMD Connections 2024 in Denver, CO, Hedy & Hopp team members Jenny Bristow, Shelby Auer, Mark Brandes, and Taylor Fedderke reflect on their key insights from the event in a recent podcast episode of We Are, Marketing Happy. They cover trends in AI and privacy, as well as the high level of audience
Read MoreSmarter Marketing with Epic
Epic is renowned for being a leading electronic health record (EHR) system, but did you know it also offers powerful tools to support healthcare marketers? In a recent episode of We Are, Marketing Happy, CEO Jenny Bristow sits down with Sam Seering, Product Manager of Cheers at Epic, to explore how healthcare organizations can leverage
Read MoreSneak Peek: SHSMD 2024
In a recent episode of Hedy & Hopp’s podcast, We Are, Marketing Happy, we’re giving you an exclusive preview of what to expect from Hedy & Hopp at SHSMD Connections 2024, happening October 13-15 in Denver, CO. We’re thrilled to be a part of this event once again and can’t wait to connect with other
Read MoreTips to Maximize Conference Attendance
In a recent episode of Hedy & Hopp’s podcast, We Are, Marketing Happy, we dive into the world of conference preparation. With the fall conference season approaching for our team, we wanted to share our top strategies for maximizing your time and experience at these events. If you’re looking to make the most of your
Read MoreWhen Demand Exceeds Supply – How Marketing’s Role Pivots
In a recent episode of Hedy & Hopp’s podcast, We Are, Marketing Happy, we were joined by Jeremy Rogers, the Executive Director of Digital Marketing and Experience at Indiana University Health. With nearly nine years of experience in his role, Jeremy provides a deep dive into the shifting landscape of healthcare marketing. One of the
Read MoreDetermining Media Mix
In a recent episode from Hedy & Hopp’s podcast, “We Are, Marketing Happy,” Miranda Ochsner, Hedy & Hopp’s Director of Paid Media, joins Jenny for a discussion on identifying the best media mix for your organization. At H&H, we collaborate with clients spanning various budget ranges—from below $10,000 to above $1,000,000. Our recommendations for media
Read MoreMarketing Dashboards 101
As part of our recent acquisition by Hedy & Hopp, we’re excited to continue sharing valuable content. A recent episode from Hedy & Hopp’s podcast, “We Are, Marketing Happy,” dives into the essentials of dashboards. Whether you’re new to dashboards or looking to refine your approach, this episode is designed to help you navigate the
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