Epic is renowned for being a leading electronic health record (EHR) system, but did you know it also offers powerful tools to support healthcare marketers? In a recent episode of We Are, Marketing Happy, CEO Jenny Bristow sits down with Sam Seering, Product Manager of Cheers at Epic, to explore how healthcare organizations can leverage Epic’s CRM solution, Cheers, to enhance their marketing strategies and improve key performance metrics.
Key Points Discussed:
- An overview of the marketing measurement capabilities within Cheers, highlighting the tools available for healthcare marketers.
- How Cheers integrates with scheduling systems to track appointments generated by different marketing channels, including search engine campaigns.
- Advanced analytics offered by Cheers, giving marketers a clear picture of patient engagement and the conversion rates from their marketing efforts.
- Monitoring patient outcomes along the marketing funnel, enabling marketers to showcase the true impact of their strategies.
- Approaches to marketing attribution, and the benefits of merging Epic data with other marketing analytics tools.
- Important compliance considerations when using Epic’s data, including how it operates under existing Business Associate Agreements (BAAs).
- Exciting future developments for the Cheers platform, such as capacity-based marketing to refine appointment types and track revenue.
This conversation highlights the ability for healthcare organizations to go beyond surface-level metrics, utilizing advanced tools to truly understand the return on investment (ROI) of their marketing initiatives.
To dive deeper into these insights, check out the full conversation on Hedy & Hopp’s podcast page or visit the website for more details.
