Within the lifespan of any medical practice, discussion of increasing revenue and growing the patient base will surface at some point. From the need to fill providers’ schedules to boosting the practice’s profile to appeal to investors, practices find motivation to increase outreach. While exploring solutions, digital marketing is bound to come up. It used…
Medical Practice
5 Marketing Tips for Medical Practices
Patients are looking to schedule an appointment with the best option, but they need a little help learning why your practice is the one they should choose. The healthcare landscape has become increasingly competitive. Before, practices invested in local print advertising, but now that it is commonplace to go online to find a provider, digital…
Benefits of Patient Portals on Practice Websites
Now more than ever, patients approach healthcare from a consumer’s point of view. They expect the same ease during digital healthcare transactions that they experience from when they shop in an online retail setting. From scheduling appointments to accessing health records, patients want to have the option to do more online on a simplified interface….
How Healthcare Consumerism Impacts the Patient Journey
The rivalry between eCommerce and traditional brick-and-mortar merchants not only changed the way we shop but also influenced how we function in everyday life. The instrumental role of mobile technology must also be acknowledged for its part in this transformation. Many industries outside of the retail market experienced the effects of these shifts, including the…
Why Online Reputation for Doctors is a Priceless Asset
On a grand scale, word of mouth doctor referrals have been replaced with internet browsing. Instead of asking a trusted neighbor or family friends, patients now look online for patient feedback, including social media and online reviews. In fact, the 2022 Healthcare Trends Report revealed that 72 percent of consumers read online ratings and reviews…
Patient Journey Examples to Steer Your Digital Strategy
Today’s healthcare patient journey is much different than it was just a few decades ago. Individuals now begin their patient care journey online, gathering information from multiple digital sources. At every step, patients experience touchpoints, from their first encounter with your website to reading online reviews and on to their experiences as a new patient….
Filed Under: General, Medical Practice, Medical Website Design Blogs, Online Marketing, Social Media
How Providing Educational Resources Cultivates a Better Patient Experience
As patients act more like consumers, they assume more control over their medical decisions. Having a patient population that is more engaged in care planning works in the provider’s favor when it leads to better care outcomes. Being proactive to educate your patients on their health matters can help encourage patient engagement and demonstrate your…
Filed Under: General, Healthcare Marketing, Medical Practice, Patient Education, Reputation Management
The Beginners Social Media Strategy Guide for Medical Practices
Does it matter if a medical practice actively participates in social media? Platforms like Facebook and TikTok are predominantly viewed as a source of entertainment, but there is more to it. For many, social media is a primary source for information, creating an opportunity for healthcare organizations of all kinds to be a source of credible…
Grow Your Medical Practice Through Digital Marketing in 2023
Doctors and medical practice managers in crowded markets soon realize how hard it can be to stand out from the pack and attract new patients. Meanwhile, some practices don’t yet realize how much they could grow their patient base if they would only invest in building an online presence. With digital marketing, you can grow…
The Essential Website Design Features List for Medical Practices
When in search of a new doctor, most healthcare consumers do their homework before they decide to schedule a new patient appointment. In fact, a recent survey found that 80% of respondents use the internet for healthcare-related searches. This means that your website design plays a critical role in attracting new patients by how well…
