The Benefits of PPC Advertising for Medical Practices and Healthcare Organizations Medical practices looking to fill their waiting rooms are increasingly turning to digital marketing to reach potential patients. While a well-functioning website, SEO (Search Engine Optimization), social media, and reputation management are all important parts of a digital marketing campaign, a well-designed digital advertising
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The Beginners Social Media Strategy Guide for Medical Practices
Does it matter if a medical practice actively participates in social media? Platforms like Facebook and TikTok are predominantly viewed as a source of entertainment, but there is more to it. For many, social media is a primary source for information, creating an opportunity for healthcare organizations of all kinds to be a source of credible
Read MoreGrow Your Medical Practice Through Digital Marketing in 2023
Doctors and medical practice managers in crowded markets soon realize how hard it can be to stand out from the pack and attract new patients. Meanwhile, some practices don’t yet realize how much they could grow their patient base if they would only invest in building an online presence. With digital marketing, you can grow
Read MorePaid vs Organic Search: Which Is Better for Your Practice?
Google is a monster digital marketing tool, and its power cannot be denied – when looking at paid vs organic search, which is better for your practice? Research confirms that: Google processes more than 100,000 search queries per second More than 8.5 billion Google searches happen every day, while Bing has just over a billion
Read MoreWhich Medical Practices Benefit the Most from PPC Advertising?
Medical practices across the country have learned that they must strengthen their online presence to keep up with the competition. Thanks to mobile technology, patients have everything they need to choose a new provider in the palm of their hands. The question is, will patient searches show your practice, or your competitor’s? While there are
Read MoreHow to Use PPC Advertising to Grow Your Orthopedic Practice
According to a survey from Doctor.com, 61.4% of healthcare consumers go online to find a new provider and nearly 83% of these consumers will use Google for those searches. Because PPC ads tend to float to the top of Google search results, gaining this placement can help patients find your orthopedic practice more quickly and
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