Google is a monster digital marketing tool, and its power cannot be denied – when looking at paid vs organic search, which is better for your practice? Research confirms that: Google processes more than 100,000 search queries per second More than 8.5 billion Google searches happen every day, while Bing has just over a billion…
PPC
Which Medical Practices Benefit the Most from PPC Advertising?
Medical practices across the country have learned that they must strengthen their online presence to keep up with the competition. Thanks to mobile technology, patients have everything they need to choose a new provider in the palm of their hands. The question is, will patient searches show your practice, or your competitor’s? While there are…
Filed Under: PPC
How to Use PPC Advertising to Grow Your Orthopedic Practice
According to a survey from Doctor.com, 61.4% of healthcare consumers go online to find a new provider and nearly 83% of these consumers will use Google for those searches. Because PPC ads tend to float to the top of Google search results, gaining this placement can help patients find you more quickly and ahead of…
Filed Under: PPC
Healthcare Marketing: Creating an Effective PPC Campaign
You’ve been on the internet; you know just how crowded it is. How are medical providers supposed to cut through the clutter and reach potential patients? If you’re looking to build your medical business, you’ll want your website to appear front and center when potential patients are Googling for the types of services you offer….
Filed Under: PPC
