Google Ad’s healthcare policy impacts the way medical practices can run paid search campaigns. This article serves as a comprehensive guide, offering actionable guidance on how to create compliant healthcare ads so you can avoid disruptions to your digital health marketing projects. Google Ads Healthcare Policy Overview Healthcare and medicine Google Ads guidelines address the
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Orthopedic Marketing Strategy Webinar: Fundamentals of Orthopedic Advertising
Presented by iHealthSpot via Medical Advantage, this orthopedic webinar provides a comprehensive overview of the current state of the orthopedic industry. Moderated by Vice President of Marketing, Bill Riley, this discussion offers a context for the pivotal changes observed in the market and how they correlate to digital marketing initiatives. Executive Consultant Michael Justice and
Read MoreMaximizing Marketing ROI: Best Practices for Managing Incoming Leads
Medical practices invest in digital marketing for a number of reasons, such as creating awareness of new services, new staff members, and to drive appointment volumes. The outcome of a successful marketing campaign is ample new patient leads, but the true ROI hinges on how your staff catches and responds to the inbound requests. The
Read MoreUsing Orthopedic Website Design As a Key Marketing Tool
In the digital age, having a patient-centered orthopedic website design is paramount. It not only reassures potential patients of the relief and quality rehabilitative care they’ll receive but also showcases why your orthopedic practice stands out as the best choice. With the surge in online presence and the influence of digital marketing on patient’s care
Read More5 Marketing Tips for Medical Practices
Patients are looking to schedule an appointment with the best option, but they need a little help learning why your practice is the one they should choose. The healthcare landscape has become increasingly competitive. Before, practices invested in local print advertising, but now that it is commonplace to go online to find a provider, digital
Read MoreWhy Online Presence for Your Medical Practice is Vitally Important
Everything a patient needs to connect with care can now be accessed through a smartphone: information about medical issues, healthcare directories, and more. Consequently, digital marketing tools are needed to engage patients online. Because the patient journey is now driven by the digital experience, the online presence of medical practices has been put into focus
Read MoreUnlock the Secrets to Attracting Patients Online with a Powerful Web Presence
The digital landscape is constantly evolving, and for your practice to stay ahead, it needs to be on top of its game. Join iHealthSpot as we delve into the myriad ways your practice can enhance its online footprint to attract new patients. Our webinar covers topics from mobile-responsive website design, effective digital advertising campaigns, to
Read MoreBenefits of Patient Portals on Practice Websites
Now more than ever, patients approach healthcare from a consumer’s point of view. They expect the same ease during digital healthcare transactions that they experience from when they shop in an online retail setting. From scheduling appointments to accessing health records, patients want to have the option to do more online on a simplified interface.
Read MoreHow Healthcare Consumerism Impacts the Patient Journey
The rivalry between eCommerce and traditional brick-and-mortar merchants not only changed the way we shop but also influenced how we function in everyday life. The instrumental role of mobile technology must also be acknowledged for its part in this transformation. Many industries outside of the retail market experienced the effects of these shifts, including the
Read MoreWhy Online Reputation for Doctors is a Priceless Asset
On a grand scale, word of mouth doctor referrals have been replaced with internet browsing. Instead of asking a trusted neighbor or family friends, patients now look online for patient feedback, including social media and online reviews. In fact, the 2022 Healthcare Trends Report revealed that 72 percent of consumers read online ratings and reviews
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