With a patient-centered orthopedic website design, your practice reassures patients they will get the relief and quality rehabilitative care they need. Your investment in an excellent website experience for patients also should demonstrate why your practice is the best choice. With the increasing influence of digital marketing on a patient’s care decisions, having a compelling…
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How Medical Practices Can Thrive with a Keen Understanding of Patients
Most of your medical practice’s operating hours are spent working with patients. From check-in to exam room time, to checkout, to phone calls, there is an abundance of productive patient interaction. But when medical practices do not take the time to harvest insights provided by patient preferences and circumstances, prime opportunities to prosper are overlooked….
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How AI Can Drive the Success of Your Medical Practice Marketing Strategy
By now, chances are high that you have used some form of artificial intelligence (AI) assistance, such as interacting with a chat bot. Where machines have replaced physical labor, there are now inroads into having software applications replace mental labor such as customer service and data analysis. Many medical practices are looking to outside resources…
7 Ways to Activate Healthcare Digital Marketing This Month
Digital marketing for healthcare is not as simple as buying an ad as – comparatively – the goal is to get your medical practice in front of more than one audience. At any given time, some will be doing searches on symptoms, using a healthcare directory they trust, or asking friends on Facebook for doctor…
Does a Medical Practice Need a Healthcare Digital Marketing Agency?
Within the lifespan of any medical practice, discussion of increasing revenue and growing the patient base will surface at some point. From the need to fill providers’ schedules to boosting the practice’s profile to appeal to investors, practices find motivation to increase outreach. While exploring solutions, digital marketing is bound to come up. It used…
5 Marketing Tips for Medical Practices
Patients are looking to schedule an appointment with the best option, but they need a little help learning why your practice is the one they should choose. The healthcare landscape has become increasingly competitive. Before, practices invested in local print advertising, but now that it is commonplace to go online to find a provider, digital…
Why Online Presence for Your Medical Practice is Vitally Important
Everything a patient needs to connect with care can now be accessed through a smartphone: information about medical issues, healthcare directories, and more. Consequently, digital marketing tools are needed to engage patients online. Because the patient journey is now driven by the digital experience, the online presence of medical practices has been put into focus…
Filed Under: General, Healthcare Marketing, Listings management, Online Marketing, Seo, Social Media
Benefits of Patient Portals on Practice Websites
Now more than ever, patients approach healthcare from a consumer’s point of view. They expect the same ease during digital healthcare transactions that they experience from when they shop in an online retail setting. From scheduling appointments to accessing health records, patients want to have the option to do more online on a simplified interface….
How Healthcare Consumerism Impacts the Patient Journey
The rivalry between eCommerce and traditional brick-and-mortar merchants not only changed the way we shop but also influenced how we function in everyday life. The instrumental role of mobile technology must also be acknowledged for its part in this transformation. Many industries outside of the retail market experienced the effects of these shifts, including the…
Why Online Reputation for Doctors is a Priceless Asset
On a grand scale, word of mouth doctor referrals have been replaced with internet browsing. Instead of asking a trusted neighbor or family friends, patients now look online for patient feedback, including social media and online reviews. In fact, the 2022 Healthcare Trends Report revealed that 72 percent of consumers read online ratings and reviews…
