The rivalry between eCommerce and traditional brick-and-mortar merchants not only changed the way we shop but also influenced how we function in everyday life. The instrumental role of mobile technology must also be acknowledged for its part in this transformation. Many industries outside of the retail market experienced the effects of these shifts, including the…
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Why Online Reputation for Doctors is a Priceless Asset
On a grand scale, word of mouth doctor referrals have been replaced with internet browsing. Instead of asking a trusted neighbor or family friends, patients now look online for patient feedback, including social media and online reviews. In fact, the 2022 Healthcare Trends Report revealed that 72 percent of consumers read online ratings and reviews…
Patient Journey Examples to Steer Your Digital Strategy
Today’s healthcare patient journey is much different than it was just a few decades ago. Individuals now begin their patient care journey online, gathering information from multiple digital sources. At every step, patients experience touchpoints, from their first encounter with your website to reading online reviews and on to their experiences as a new patient….
Filed Under: General, Medical Practice, Medical Website Design Blogs, Online Marketing, Social Media
How Providing Educational Resources Cultivates a Better Patient Experience
As patients act more like consumers, they assume more control over their medical decisions. Having a patient population that is more engaged in care planning works in the provider’s favor when it leads to better care outcomes. Being proactive to educate your patients on their health matters can help encourage patient engagement and demonstrate your…
Filed Under: General, Healthcare Marketing, Medical Practice, Patient Education, Reputation Management
The Beginners Social Media Strategy Guide for Medical Practices
Does it matter if a medical practice actively participates in social media? Platforms like Facebook and TikTok are predominantly viewed as a source of entertainment, but there is more to it. For many, social media is a primary source for information, creating an opportunity for healthcare organizations of all kinds to be a source of credible…
Critical Orthopedic Website Content Your Practice Needs
In today’s competitive healthcare environment, having a basic, generic website is not enough. Your website is often the first touchpoint with patients and referring physicians – and as they say, you do not get a second chance to make a first impression. Your website needs to be inviting and intuitive. Visitors should be able…
Improve Patient Satisfaction and Retention Through Improved Call Routing
How Clear Phone Routing Processes Can Improve Patient Satisfaction and Retention Your phone system is the primary point of contact for your office. For new patients, it is your chance to make a positive first impression and is one of many ways to improve patient satisfaction. For existing patients, it is your chance to improve…
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